Jeremy, great question. It's Harvey Kanter. Hey. Why we're doing what we're doing and then try to back into really what you've asked for. We believe that given the product quality that we can create on our private brand scenario, and I'll remind you that we are in factories that specialize in big and tall, that have unique and distinctly different characteristics than a traditional factory in terms of the laydown and the quality. So based on the quality, based on the ability to create a proprietary fit and bring it to market in a way that we have that continue to do. And then, ultimately, even with tariffs, the belief and knowledge that the value we can create in our private brands is demonstrably greater than national brands. And, obviously, a national brand has a banding that, but there are distinct differences. We believe that the customer's migration, which we are actually seeing now live, take place. It's something we want to lean into. We've already started that process. I'll remind you that it's hard to believe I've been here now in my seventh year, but way back when, our private brands were under 50%. 48, 49, something like that with 52%. Quickly becoming the penetration of that they were at 56.5%. So we've already seen a meaningful migration over the past couple of years. And as the consumers hunt for value and being more discerning about what they buy, they are looking for absolute lower price points. And in some respects, not only looking to not lose quality, but in our case, give us better quality. And we believe it's an opportunity to really lean in. And, ultimately, your last question or the last part of your question about margin is really apropos here because while we would tell you that we're in the low fifties typically on a national brand, on an IMU basis. We're probably in the upper sixties to mid-seventies on an IMU basis for private brands. So we start out with a distinctly different IMU. We don't necessarily end up at the same place because we have the wherewithal to use our private brands promotionally in a strategic way that allows us to do that and still margin out above national brands but not with that level of gap at the end, just at the beginning. And then, obviously, still a meaningful gap on merch margin and gross margin when we're done. But not as great as we have initially started with IMU. So, hopefully, I've helped you appreciate some of the no. I wouldn't even call them nuances, big strategic levers and the reason for our actions and belief that over the next couple of years, the opportunity is yet ahead to really bring that to market, not just on margin, but on quality the consumer's response.