Earnings Labs

Brinker International, Inc. (EAT)

Q3 2015 Earnings Call· Tue, Apr 21, 2015

$151.03

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Transcript

Operator

Operator

Good morning ladies and gentlemen and welcome to Brinker International’s Third Quarter Fiscal 2015 Earnings Release Conference Call. At this time all participants are placed on listen-only mode. We’ll open the floor for your questions and comments following the presentation. It’s now my pleasure to turn the floor over to your host, Jill Cuthbertson. Madam, the floor is yours.

Jill Cuthbertson

Management

Thank you, Nathan and good morning everyone and welcome to Brinker International's third quarter fiscal 2015 earnings call which is also being broadcast live over the Internet. Before turning the call over, let me quickly remind you of our Safe Harbor regarding forward-looking statements. During our management comments and in our responses to your questions, certain items may be discussed which are not based entirely on historical facts. Any such items should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such statements are subject to risks and uncertainties which could cause actual results to differ from those anticipated. Such risks and uncertainties include factors more completely described in this morning's press release and the Company's filings with the SEC. On the call, we may refer to certain non-GAAP financial measures that management uses in its review of the business and believes will provide insight into the Company's ongoing operations. Reconciliations are provided in the tables in the press release and on Brinker's website under the Financial Section of the Investor tab. Consistent with prior practice, we will be silent on intra-period sales or other key operating results yet to be reported as the data may not accurately reflect the final results of the quarter referenced. On our call today, you will hear from Wyman Roberts, Chief Executive Officer and President, Brinker International and Tom Edwards, Executive Vice President, and Chief Financial Officer. Following their remarks, we will take your questions. Now I will turn the call over to Wyman.

Wyman Roberts

Chief Executive Officer

Thanks, Jill. Good morning everyone. We appreciate you joining us on the call today. As you saw in our press release this morning, Brinker reported third quarter earnings per share before special items of $0.94 and 11.9% increase over same quarter last year. Brinker delivered positive comp sales of 1.7% during the quarter, but when you adjust for the movement of Christmas out of the second quarter and into the third quarter this year, comp sales would have been up 2.6%. So another solid quarter despite some more challenging weather across the industry than any of us anticipated. Let me jump into how the third quarter played out across our brands, but more importantly, what we see on the horizon for the business. First let's talk about Chili's results for the quarter and the progress we have made on our strategic initiatives. Chili’s is close to wrapping up our fourth consecutive year of comp sales growth delivering positive comp sales of 1.9% for the quarter or 2.8% when you adjust for the holiday shift. From a traffic perspective, we are also on in our fourth consecutive year have outperforming our peers as measured by Naptrack and Black Box. As we look at the industry, we do see many of our competitors taking larger price increases and we believe that with our strong value ratings, we have room to take additional pricing. So mid-fourth quarter, we’ll take a price increase of approximately 1%. That will reduce the pricing gap but still keep us conservative compared to the category. As I shared last quarter, our journey to evolve the Chili’s brands and it’s around five strategic pillars designed to further differentiate Chili’s foods, service and atmosphere and create a relevant new school experience for our guests. Let’s touch on what we executed…

Thomas Edwards

Management

Thanks, Wyman and good morning everyone. I am thrilled to be part of the Brinker team and to have the opportunity to share our results with you today. As you just heard, our third quarter earnings per share, or special items was $0.94 representing 11.9% increase over the same quarter last year. Third quarter revenues were $784 million, an increase of 3.3% over prior year. Total company-owned comp restaurant sales increased 1.7% representing another quarter of strong growth despite weather challenges across the industry. This comp sales increase was driven primarily by a 1.2% improvement in mix and a 0.8% price increase, partially offset by a 0.3% decline in traffic. However, when we adjust for the 90 basis point impact associated with the Christmas shift Wyman mentioned, our traffic would have been positive 0.6% for the quarter. Restaurant capacity growth from new company-owned development also contributed to our revenue increase. Capacity was up 1% with Chili’s and Maggiano’s contributing equally to that growth. Franchise and other revenues were $22.5 million, an increase of $2.4 million over prior year, driven primarily by the impact of revenues from tabletop gaming and royalties from our Chili’s retail food products. Additionally, the company benefited from an increase in franchise revenues stemming from a net 12 franchise openings in the past 12 months, an increase in US franchise comp restaurant sales of 3.1% and an increase in international franchise comp sales of 1.2%. Now, turning to margins. Our overall restaurant operating margin improved 30 basis points to 18.9% compared to 18.5% for the third quarter of fiscal 2014. Cost of sales increased 30 basis points to 26.8% driven by unfavorable commodity pricing and mix partially offset by favorable menu pricing. Commodity pricing was unfavorable was unfavorable by 30 basis points driven by increases in the…

Wyman Roberts

Chief Executive Officer

Thanks, Tom. It’s great to have you on the team. In closing, we feel really good about our continued momentum. We are excited about the upcoming initiatives we shared with you as well as our long-term strategies for the business, but most importantly, we are proud of the quality of the team we have in place. Our restaurant operators and our restaurant support teams are second to none and we are confident we’ll continue to take share and reach our target of $4 earnings per share by fiscal 2017. With that, we’ll open it up to comments – questions.

Operator

Operator

[Operator Instructions] Our first question comes from Jeffrey Bernstein from Barclays. Your line is now live.

Jeffrey Bernstein

Analyst · Barclays. Your line is now live

Good morning. Thank you. And Tom, welcome to the team.

Thomas Edwards

Management

Thank you.

Jeffrey Bernstein

Analyst · Barclays. Your line is now live

Two questions for you, just one specific to guidance and your policy, I know this comes up a lot on the quarterly close. But with now only one quarter left in your fiscal 2015, you can essentially back into what the fourth quarter would be, it would seem to imply earnings in the $0.85 to a $1 and the comp was getting more attention because it would seem like you could do a negative comp and a still – a modest negative comp in the fourth quarter and still do your 2% which is the high end of your 1% to 2%. So, just wondering if you can any kind of tightening of parameters in terms of earnings or comps with again only one quarter to go, especially you made that comment about the G&A going up in the fourth quarter and then I had a follow-up.

Thomas Edwards

Management

This is Tom, Jeff. The first thing on the guidance and policy, I guess, I’d just start by reiterating the overall EPS guidance. It was a 3 to 3.15 which you referenced and then back into the earnings number for the quarter or the range for it. And that’s what we would reiterate. The pieces we wouldn’t really adjust and let’s say we are materially different from expectations and we feel like the EPS number was the most important and most critical to guide to. So, we wanted to hold to that overall guidance.

Jeffrey Bernstein

Analyst · Barclays. Your line is now live

Okay, so the EPS is in tact, but the different pieces you could be higher or lower or any of those, but you are still just sticking to what the bottom-line EPS number.

Thomas Edwards

Management

That’s accurate, yes.

Jeffrey Bernstein

Analyst · Barclays. Your line is now live

Okay, and then the follow-up is just on the comp and you talk about the trends for the core Chili’s brand and ex the holiday shifts, it would seem like you beat at least if you look at the Naptrack index by maybe 60 basis points or so, and in the past couple of quarters, you were beating by 100 or 200, so a narrowing. But I am getting a sense Wyman from your commentary that you don’t mind that narrowing if perhaps you are driving it more on traffic, competitors are maybe driving it more on checks, I am just wondering if you can size up whether that gap is kind of a primary focus of yours or whether you are very happy to see the gap narrow if you can still drive the kind of profitable traffic and sales growth?

Thomas Edwards

Management

Yes, Jeff, obviously, we’d like to – we are all about taking shares. So, the narrowing of the gap is a concern to us. We want or we think it’s critical that we continue to take share. We monitor our weekly results compared to the industry and the gap and while it’s still a positive gap, some of the difference that we have as you mentioned has slipped a little bit and we think as you’ve noticed, some of that is just from a more competitive pricing strategy that folks have put out there, the industry has priced up more aggressively than we have over the last six months especially. And as we look at that, we think there is an opportunity for us to close some of that gap and take some pricing that we have been a little bit conservative on which – again with our focus on traffic, we are hesitant to be the first to price. But as we see kind of how the industry is playing out now I think there is some room and as I mentioned we’ll be taking a 1% price increase here in the middle of this quarter. But more importantly, looking forward, we think the initiatives that we outlined in the prepared remarks really give up confidence that we’ll be able to continue to gap the industry and keep that market share kind of seeing the market share that we’ve been able to do for the last four years, kind of that trend in tact.

Jeffrey Bernstein

Analyst · Barclays. Your line is now live

Understood. Thank you very much.

Thomas Edwards

Management

All right. Thanks, Jeff.

Operator

Operator

Our next question is from John Ivankoe from JPMorgan. Your line is now live.

John Ivankoe

Analyst · JPMorgan. Your line is now live

Hi, thanks. A couple of questions on 2016 just as specifically as you can talk about and I feel comfortable in talking about them today. Wyman, we've talked a lot in the past around a $100 million approximate CapEx number in fiscal 2016 with you always leaving the door open that, it could be higher if you found some proper ROI returning initiatives that you would justify you taking that CapEx number up. So just wanted to get just kind of an update in terms of where your thinking was on that? And then a follow-up as well.

Thomas Edwards

Management

John, this is Tom. I’ll start. On the CapEx number, I mentioned that we spend year-to-date $107 million on CapEx. We are still in the range of the $130 to $140 that we’ve provided for guidance earlier and I would say that, at the end of this fiscal year, we’ll be complete on the reimage program which is a significant portion of our CapEx this year. So we will have some flexibility heading into 2016, but we will not be providing that guidance until the end of our fiscal fourth quarter.

John Ivankoe

Analyst · JPMorgan. Your line is now live

And in terms of that flexibility, I mean, would it – do you see any kind of cost initiatives that might be in the pipeline? Would you take up unit development? Is there anything on the corporate side maybe we’re not thinking about, just explain a little bit more what you mean by flexibility?

Thomas Edwards

Management

Yes, John, again without giving specific F2016 guidance, I mean, we don’t have anything that we would today be out there setting up right now and obviously if it’s a big capital program, we have to be fairly involved in it at this point. So, I think you are safe to kind of work out the assumptions that we gave and have been giving in terms of parameters and that $100 million plus or minus or more plus, probably not much minus, but in that ballpark, it’s kind of what we said when we gave long-term guidance back to our F2017 goal of $4. So, yes, I think, right now, everything still kind of holds in that range.

John Ivankoe

Analyst · JPMorgan. Your line is now live

Okay, fair enough. And then secondly on G&A, how much was deferred from the third quarter and the question is, I mean, again, you related to again to 2016. How much of a step up do you think in 2016 is relative to 2015, just in terms of your overall corporate headcount, salaries and again initiatives on the technology side, maybe things that you've talked about or things you haven't talked about in terms of the G&A spend in 2016?

Thomas Edwards

Management

Sure, so a good portion – this is Tom, a good portion of the G&A spending is against some of the technology initiatives both that are coming out in the quarter and building the foundation for future technology enhancements and platforms, so that we can use all those data and information to further drive revenue. And what we say is, it has grown a little more slowly this year. We expect a higher amount as we head into Q4 on a run rate basis from Q3, but when you look at the full year of fiscal 2015, it won’t be reaching that $10 million number. [Indiscernible]

John Ivankoe

Analyst · JPMorgan. Your line is now live

Understood, so how much of that is kind of one-time implementation cost versus what will become a permanent part of the cost structure?

Thomas Edwards

Management

I’d look at it more as a permanent part of the cost structure.

John Ivankoe

Analyst · JPMorgan. Your line is now live

Okay. Thank you.

Wyman Roberts

Chief Executive Officer

Thanks, John.

Operator

Operator

Our next question is from David Palmer from RBC. Your line is now live.

David Palmer

Analyst · RBC. Your line is now live

Good morning, everyone. Best of luck, Tom. Wyman, you mentioned that the test in My Chili's Rewards suggest that you should see an improvement in traffic and sales in subsequent periods. Based on what you’re seeing in test, do you think that this should be a slow-build as some loyalty programs have been where you get a feeling that the company is collecting guest data and getting ready to do more direct marketing and they are going to expect more result in the future, but not so much of a quick boost to sales or are there elements to this that you think could provide a quick hit to your sales?

Wyman Roberts

Chief Executive Officer

Hey, David. The expectation, what we’ve seen actually and we’ve been in significant number of restaurants for over four months. So we’ve got really good insight into how this program is going to play. It’s just a matter of gaining scale. So, you’ve got to get members to sign in and so that’s the only reason that there is a little of a ramp up to driving traffic through the program. So, we’ll sign folks up through multiple different avenues converting email, our significant email database over and then in restaurant through, again a couple of different ways and then obviously through digital marketing. So, there is – that’s the – that’s what happens for the most part in the quarter is that we are just getting the programs seeded. But we will be driving traffic in the quarter with it but it will have a – kind of it will be ramped up and moving it at a much faster speed as we exit the quarter.

David Palmer

Analyst · RBC. Your line is now live

And then just, with regard to the NoWait technology, just so I can imagine it, can you get into the queue and – like for instance, to the Westbury location, I could offsite get in the queue, get a – or do I need to get there first and then get in the queue? How does – how will it work?

Wyman Roberts

Chief Executive Officer

So, starting the first phase will be in-restaurant. So when you walk in, we’ll put you on the way through this electronic medium and no more pages or any of that technology and you’ll give us your cell phone number and we’ll page you when your table is ready. We’ll also let you know that there is a loyalty program that you maybe interested in joining and you could just sign on with your phone while you are waiting. In July, when we upgrade our mobile app, you’ll be able to do it from your mobile app wherever you are at, whether you are at home or whether you are at in the mall, you’ll be able to check, see what the wait looks like, get on and then time your arrival at the restaurant to a much closer time when your table is ready. So, nothing kill the term more than to watch people to make all the decisions to get to your restaurant, get there and decide the wait too long and turnaround to walk around and with this technology, we’ll see a lot less of that people will be timing their arrivals and then maximizing our throughput.

David Palmer

Analyst · RBC. Your line is now live

Thank you very much.

Wyman Roberts

Chief Executive Officer

Yes, thanks, Dave.

Operator

Operator

Our next question comes from John Glass from Morgan Stanley. Your line is now live.

John Glass

Analyst · Morgan Stanley. Your line is now live

Thanks very much. Wyman, I did want to go back to the comp and kind of this narrowing of the gap that you talked about. It does come at a time when you've got your system remodeled, Ziosks are in all your stores, a lot of menu innovation. So it would seem like this wouldn't be the time it would narrow, so maybe just talk about what you think caused that other than maybe just it's a competitive world out there and weather anomalies that may have hurt you more, maybe give a sense of how the quarter flowed in comps? Was it a bad month and if we saw the quarter, the months, we wouldn't feel as strongly?

Wyman Roberts

Chief Executive Officer

Well, yes, I mean, I think without getting back in monthly data, we don’t want to be too much of that. But I will say the industry and you guys all saw and heard that January was really a strong start. There were a lot of things kind of going on and we didn’t have as stronger start as others. So, January was kind of an outlier month for us relative to the gap. And then the pricing issue which I mentioned is also just kind of been building over the year and we’ve acknowledged it and seen it. We’ve just been able to deliver the results that we were targeting and again really focusing on making sure our value proposition is locked and that our traffic trends are remaining positive. So, those are kind of some of the things that happens both that influenced our decision on pricing and that we also just saw in the industry from an external perspective. We’ve talked about deal rates and whether or not the environment is more or less competitive and again everything we continue to see says that there is no back-off from the competitive set with regard to promotions and deals and the number of guests that are eating on deal is still at a kind of an all-time high. So I think that pressure is continuing to be out there and we are not really kind of playing that game. So, there could be quarterly moves that people are making which is based on limited time offer kind of activity.

John Glass

Analyst · Morgan Stanley. Your line is now live

If you think of those three pillars I mentioned, the remodels, the menu innovation, the Ziosk, is there - when you parse those out, is there any way to say one maybe hasn't contributed as strongly as you had hoped or is it all sort of mixed together at this point and you don't really have that ability any longer?

Wyman Roberts

Chief Executive Officer

Well, again, we are on the back-end of our remodel program. So it’s been a three year program. So that’s kind of working its way through and we’ve seen a lot of the benefit of that and we wrapped on a lot of that. There is not a huge impact that reimages on the numbers, I think all the rest of the initiatives continue to work well for us. The Ziosk opportunity isn’t – wasn’t just a one-time opportunity. It really is the platform that we are using to leverage things like the loyalty program which again, based on what we’ve seen in test we are very excited about its potential and we don’t – and the American Express program where we are going to be the only restaurant company out there where you can go in and when you use your American Express card, we’ll ask you if you want to pay with your points right there and you can decide. And those are enhancements that this technology allows us to bring to the guest that others weren’t.

John Glass

Analyst · Morgan Stanley. Your line is now live

And just on an accounting standpoint is there an accrual period where you've got to somehow adjust earnings or do a charge against earnings as people start to accrue points before they start to redeem them, is there anything that's material in that respect?

Thomas Edwards

Management

There is nothing that’s material in that respect although they will have to accrue points and point balances over time.

Wyman Roberts

Chief Executive Officer

But it is, the way we have structured the program, it’s – you’ve got to come and visit us every four months. I mean, there is really is a loyalty program. There is not – keep your points live and just stay engaged with us we want you to be a loyal guest and the beauty of what we are seeing again in the test markets is a lot of our less frequent guests have signed up and their visit frequency doesn’t have to increase a lot for us to become an incremental visit for us, so.

John Glass

Analyst · Morgan Stanley. Your line is now live

Great, thank you.

Operator

Operator

Our next question come from Jeff Farmer from Wells Fargo. Your line is now live.

Jeff Farmer

Analyst · Wells Fargo. Your line is now live

Great, thanks. Just two questions. One is to clarify something. So year-to-date remodel CapEx dollars, do you know what those numbers or those dollars are through the first three quarters of the fiscal year?

Thomas Edwards

Management

It’s about $47 million.

Jeff Farmer

Analyst · Wells Fargo. Your line is now live

Okay and then as you contemplate for the final quarter, I mean, where do you expect that number to finish up for the full year?

Thomas Edwards

Management

That was a full year number. We just had 12 to finish in the fourth quarter.

Jeff Farmer

Analyst · Wells Fargo. Your line is now live

Okay.

Thomas Edwards

Management

And as of this date, a good portion of those are already done. So we feel like we are mostly through that amount.

Jeff Farmer

Analyst · Wells Fargo. Your line is now live

Okay and then just one more. So, look, with the market's increasingly heightened focus on refranchising opportunities, really across all sectors here, especially for some of these maturing concepts, you get asked this every three or four calls, but what are your latest thoughts on the pros and cons of refranchising some of your company-owned restaurants?

Wyman Roberts

Chief Executive Officer

Hey, Jeff, it’s Wyman. We are always looking at alternatives. We still think there is sales and earnings and growth potential in the business. Again, getting to a $4 earnings per share target in 2017 is our indication that we see the potential to continue to grow the business. And so, right now, it’s not the priority for us. But we always are looking at the overall strategy as well as individual markets.

Jeff Farmer

Analyst · Wells Fargo. Your line is now live

All right. Thank you.

Wyman Roberts

Chief Executive Officer

Thanks.

Operator

Operator

Our next question comes from Andrew Strelzik from BMO Capital Markets. Your line is now live.

Andrew Strelzik

Analyst · BMO Capital Markets. Your line is now live

Hey, good morning everyone. Just along the same type of lines, you own more than 20% of the real estate in your company-owned locations. Can you just refresh us on how you are thinking about - how it makes sense or whether it makes sense to own any of that real estate?

Wyman Roberts

Chief Executive Officer

We’re again aware of kind of some of the thinking around this part of the business we evaluated all the alternatives. As you can imagine, it’s gotten a lot of focus in the industry over the last few years and so with our partners we’ve looked at what makes sense and currently, keeping the real estate in the portfolio the way it is, is the most beneficial thing to do for our shareholders.

Andrew Strelzik

Analyst · BMO Capital Markets. Your line is now live

Okay and if I can sneak one more in, my sense is that your ability to manage kind of the commodity inflation over the last several years has been better than most of your peers. I am wondering as you continue to contract farther out, does that come up in conversations with your suppliers and as we are seeing some of the underlying commodity prices rollover, does that limit your ability to kind of capture some of that going forward?

Wyman Roberts

Chief Executive Officer

Well, there are a couple of things we’ve done, Andrew, to kind of create that environment that shows our cost of sales getting better and our ability to manage it. We have – we’ve really brought in a great team in the supply chain role for us to help us better understand supply chain so that we’ve leveraged that extensively this team. The other thing that helps us is, we’ve got a varied menu and so, we are able to move around products a little bit, maybe more nimbly than some other folks because we are locked into one specific protein which is typically what drives a lot of this fluctuation in commodity cost. So, I think those are couple of things we’ve done to allow us to be able to mitigate some of the increases that others have seen. Also, with just our new menu innovation and adding Fresh Mex and Fresh Tex, but especially Fresh Mex to the platform and leveraging that category, the profitable – the profit margins on those menu items have been significantly better than the base. So that’s helped us also mitigate some of the increases.

Andrew Strelzik

Analyst · BMO Capital Markets. Your line is now live

Great, thank you.

Wyman Roberts

Chief Executive Officer

All right. Thanks.

Operator

Operator

Our next question comes from Howard Penney from Hedgeye Risk Management. Your line is now live.

Howard Penney

Analyst · Hedgeye Risk Management. Your line is now live

Thank you very much. Wyman, I had a question on pricing, I know you don't make pricing decisions in a vacuum or based on one factor. But, when you look at the industry's price increase that they taken over the last couple months it's also been coincident with the rollover in traffic from the industry. So, if they are taking price and that's not the best decision for consumer choice and behavior, why is it or is there other issues that you are looking at to raise prices?

Wyman Roberts

Chief Executive Officer

Yes, a great question, Howard, and you are right. I think as the industry is rolling up, I think, based on a peak you may have out, it’s rolling up at 3% and there has been some traffic decline. And I think 3% too aggressive. What we are talking about is going from – right now, we are rolling at about 1% to take it closer to 2% and that’s the range I feel historically we’ve been able to maintain our value proposition, keep our traffic where it needs to be. But I think, you start getting significantly over 2% and history hasn’t been kind for the industry in general. Obviously, every brand has its own elasticity, but as an industry, once you start pushing much over to it, it doesn’t seem to go unnoticed and we start to see some pressure at the traffic level.

Howard Penney

Analyst · Hedgeye Risk Management. Your line is now live

Great, thank you very much. And I - the next question I have is – I’d put it in the category of kind of a random question. But, operating in California with the water restrictions that we read and hear about, are there issues that you will face down the road or I was just curious how the industry is being impacted by what's happening in California?

Wyman Roberts

Chief Executive Officer

Well, so far there hasn’t been anything significant. I mean, obviously they’ve been in tough – in a tough situation for a while. So, we’ve been dealing with that and understand the importance of conserving water wherever we can. There are also those similar situations throughout the country on a more localized basis and we are familiar with how to make sure that we are conserving. I think, from an industry perspective, we’ll just have to wait to see how – if it has an impact on any of the commodities and any of the products that get produced out of California, that’s probably the bigger impact right now.

Howard Penney

Analyst · Hedgeye Risk Management. Your line is now live

But there isn't any issue in terms of the guest experience or washing dishes or just…

Wyman Roberts

Chief Executive Officer

No, I don’t know.

Howard Penney

Analyst · Hedgeye Risk Management. Your line is now live

It's kind of a random question, I know, but it's…

Wyman Roberts

Chief Executive Officer

No – people, whether you give water on the table without asking, you’ll go through those scenarios and people have to ask for water and this has to be very sensitive to okay, how are we using our water, but that sensitivity is already been dialed up fairly high really across the country, but obviously in places that are resting with some dry conditions.

Howard Penney

Analyst · Hedgeye Risk Management. Your line is now live

Okay. Thank you.

Wyman Roberts

Chief Executive Officer

All right, Howard. Thanks.

Operator

Operator

Our next question comes from Chris O'Cull from KeyBanc. Your line is now live.

Chris O'Cull

Analyst · KeyBanc. Your line is now live

Thanks; good morning, guys.

Wyman Roberts

Chief Executive Officer

Hey, Chris.

Chris O'Cull

Analyst · KeyBanc. Your line is now live

My question relates to traffic momentum and just some of the initiatives over the past few years. I mean, in theory, Wyman, guests come into a restaurant, see all the improvements and then come back more frequently. Chili's had some traffic build in the first and second quarter, but then it slowed here in the third, are you concerned that guests are not finding a reason to visit more frequently?

Wyman Roberts

Chief Executive Officer

No, I think, there are – first of all macro issues out there that are continuing to provide some headwinds for consumers and we kind of ebb and flow with the industry on some of those things. I think the initiatives that we’ve got out there and everything we can see with regard to our guest satisfaction tracking results, internally and externally, tell us that they are finding the improvements that we’re making to be significant that they are driving a desire and a natural repeat that’s just I think – it’s a tougher market out there and so, you are going to have to really step up your gain to take share.

Chris O'Cull

Analyst · KeyBanc. Your line is now live

How will the loyalty program improve that response or frequency, other than through incentives?

Wyman Roberts

Chief Executive Officer

Well, I think, it does a couple of things. Again, this loyalty program, the level of detail we have and the ability to interact with our guests is – it’s much more specific than a lot of loyalty programs. And so, what we are able to do is, tailor the conversation to be much more specific to what makes appeals to you. And so, based on the information you share with us and what we get from our system, we will know your dining preference and your food preference and your drink preference and we can help tailor the loyalty rewards if you will, because there is a reward, but it will be more specific to what’s appealing and motivating to you individually versus some broad general offers.

Thomas Edwards

Management

In addition, the points will expire after 120 days, so there is an incentive for people to keep coming back to renew them or to get more points.

Chris O'Cull

Analyst · KeyBanc. Your line is now live

Okay, okay and then lastly, you mentioned shifting marketing spend towards digital. Do you expect the number of TV airings to be down going forward?

Wyman Roberts

Chief Executive Officer

Well, it’s really an F2016 strategy that we are in the middle of kind of laying out. So we’ll have a lot more color on that, but as loyalty rolls and we have more of a conversation directly with our guest and then we maybe shifting dollars away from more mass. It doesn’t mean we use marketing less, just means we were shifting channels.

Chris O'Cull

Analyst · KeyBanc. Your line is now live

Will that shift go towards that gross to net difference, I mean - to the incentives?

Wyman Roberts

Chief Executive Officer

Some of it could go there, yes.

Chris O'Cull

Analyst · KeyBanc. Your line is now live

Okay. Thanks, guys.

Wyman Roberts

Chief Executive Officer

All right. Thanks.

Operator

Operator

Our next question comes from Sara Senatore from Bernstein. Your line is now live.

Sara Senatore

Analyst · Bernstein. Your line is now live

Thank you very much. Just a couple of follow-up questions, first, on the comp drivers, historically, it feels like every year you've kind of launched a platform and it's had a big initial lift and then maybe leveled out. So, whether that was Fresh Mex or more recently, or all the way back to when you relaunched steak, I guess I was just trying to figure out with the Fresh Tex launch, did it meet your expectations? Is that the way to think about it that this is the biggest quarter? And then it dissipates a little bit? Or just trying to calibrate this versus other menu initiatives you've had? And then I do have another, please.

Wyman Roberts

Chief Executive Officer

It’s a great question, Sara. I think, as we stated when we introduced Fresh Tex, it’s a little bit less intuitive to consumers obviously than Fresh Mex. Right, so, we know there is a bill on Fresh Tex, because we have to educate the marketplace on what exactly it is. What we know from our guest feedback and from some research is that, it resonates and it makes sense with the brand and it’s actually motivating, it’s just not as clear and so there is a marketing effort that’s going to take a little longer to seed with consumers in terms of exactly what does Fresh Tex look like and taste like in our restaurants and everything we are working towards says that’s still the right way to go. It’s a little bit of a longer play probably than a Fresh Mex play, just because of the familiarity that the marketplace has with that menu. But, the beauty of it is when you own it, you own it. You don’t have to share with as many people and so that’s the investment we are making in the Fresh Tex. So, yes, it met our expectations. Again, we were – we’re confident with the strategy and with the way it rolled itself out.

Sara Senatore

Analyst · Bernstein. Your line is now live

Okay, understood. Thank you. And then I just - I have a question which may or may not be on base. But, the Italian category seems to be struggling more broadly. So, whether we're looking at Carrabba's or Olive Garden or certainly Romano's. They seem to be the weak link in the portfolio. Is there anything to this idea that maybe changing dining habits or preferences? Is it a category issue or is it’s just the sort of vicissitudes of the consumer from quarter-to-quarter?

Wyman Roberts

Chief Executive Officer

Yes, I think, it’s probably more the latter. I think, everything we can see from our research perspective, just from a culinary trends, it’s still such a popular and broad category. It may be dialing itself down right now a little bit relative to some other cuisines, but it will dial itself back up. So we think a long-term appeal of the Italian cuisine and category is falling and so we don’t anticipate – we hope that being the start of a longer term walk away from that category.

Sara Senatore

Analyst · Bernstein. Your line is now live

Okay, very helpful. Thank you so much.

Wyman Roberts

Chief Executive Officer

All right, Sara. Thanks.

Operator

Operator

Our next question comes from Steve Anderson from Miller Tabak. Your line is now live.

Steve Anderson

Analyst · Miller Tabak. Your line is now live

Yes, good morning. The question I wanted to ask is what you are seeing in the Texas market. I think when we last spoke, I saw like - you saw the larger metropolitan areas are still holding up rather well. But, just the concern I have is with these smaller areas in which you are in, particularly those that have the exposure to the oil and gas industry and whether you’re seeing anything broader based in the State of Texas and some of the other markets where you have a high exposure to the oil industry? Thanks.

Wyman Roberts

Chief Executive Officer

Hey, Steve I’m Wyman. Yes, we haven’t seen the State of Texas drive our results negatively. So, they are right in there with the average. So, overall, we are not seeing that if you want to use Texas has probably the most likely big player to be influenced negatively by the downturn in oil prices. Individual markets, there is so many variable that come into play, but we know that there are some small oil field markets that are going to have a negative impact, but, fortunately for us, there are not just a lot of restaurants in those markets. So, it shouldn’t be significant. So, so far, we are still not seeing any kind of significant impact that we could relate to the decrease in oil prices.

Steve Anderson

Analyst · Miller Tabak. Your line is now live

All right, thanks.

Wyman Roberts

Chief Executive Officer

Yes.

Operator

Operator

Our final question comes from Joseph Buckley from Bank of America. Your line is now live.

Joseph Buckley

Analyst · Bank of America. Your line is now live

Hi, thank you. Two questions on the cost side. I know you mentioned the G&A spend for fiscal 2015 is unlikely to show that full $10 million increase just based on timing of some of the IT projects. So, will that bleed into fiscal 2016 do you think? Have your – got in the total IT spend changed at all or will that just be a timing thing that we’ll see in 2016?

Thomas Edwards

Management

Well, we haven’t provided that and we’ll do that shortly at the end of the fourth quarter call. I would say, it may not necessarily be an increment, because it could all just phase a little differently. So we are working through that right now as we speak.

Joseph Buckley

Analyst · Bank of America. Your line is now live

Okay and then just another question on the cost side, there is mention that at least a couple places about workman's comp and I think healthcare insurance being favorable this quarter. Is there anything unusual there? Or it’s something we should think about that was big enough to have an impact on the overall numbers or was it more modest favorability?

Thomas Edwards

Management

The favorability that we are seeing is coming from really improved experience of incidences in claims across both areas, workers comp and healthcare. And what we’ve seen is, as those claims coming down over the recent couple of years, and it’s coming down to what we’d say is more historical levels, because it risen in the past. So what we feel is we are pretty adequately priced at this point with regards to those costs and we do have a number of programs in place to help mitigate and manage and reduce those costs on an ongoing basis. So there is opportunity in the future, but I would say right now we are in a reasonable plot.

Joseph Buckley

Analyst · Bank of America. Your line is now live

Okay, maybe one more if I could. The international franchise Chili's growth number was cutback a little bit for this year. Could you just talk about that maybe what regions were scaled back?

Thomas Edwards

Management

In terms of the regions, I’d say, the Middle East was one and some parts of – I think Northern Africa and the reasons are really timing and phasing. So we fully expect that those franchisees will open those restaurants. Some of them are pushing into fiscal 2016. A lot of them due to the pace of the development surrounding the restaurant, for instance, if it’s in a mall, and how that is getting built and the phasing for that.

Joseph Buckley

Analyst · Bank of America. Your line is now live

Okay. That's helpful. Thank you.

Wyman Roberts

Chief Executive Officer

Thanks, Joe.

Operator

Operator

Thank you very much ladies and gentlemen. I would like to turn the floor back to your host.

Jill Cuthbertson

Management

Thank you for joining us on the call today and thanks for your continued interest in Brinker. We look forward to speaking to you again in August when we report our fourth quarter results.

Operator

Operator

Thank you ladies and gentlemen. This does conclude today's teleconference. You may disconnect your phones lines at this time and have a wonderful day. Thank you for your participation.