John Donahoe
Analyst · Lazard
Sure, Colin. On search, and I encourage everyone to come to our Analyst Day in a couple of weeks, because Mark Carges will elaborate on this, but in essence, we built a new search -- Mark and his team built a new search platform. And the first two applications built on top of that were the Fashion experience and the eBay Mobile experience. And so if you've seen the eBay Fashion experience, it's much more customized to the category experience. In that case, it's more visual. It allows you to save your preferences. It allows you to shop in the way you want to shop in that category. In Q4, Mark and his team also rolled that out to a few subcategories, a customized shopping experience for electronics. And in particular, that was for MP3 players, navigation systems and DVDs. So if you haven't seen that, I'd go in and do a search for an iPod or a navigation system, and you'll see a more product-based experience. And so the search roadmap for 2010 has a very heavy focus on vertical shopping experiences. Fashion, electronics, auto parts, home and garden are providing better shopping experiences that allow our enormous inventory to be more easily discoverable and, we believe, will increase conversion over time. There's no doubt that the fashion conversion has improved with these search improvements. So I think you'll see a lot on the vertical front. On Mobile, because the mobile application was built on the new search platform, we've been able to rev that several times. And again, it's adding to our agility and our speed. How much of the Mobile volume is incremental? We don't know. I'm going to guess roughly a third. We're still trying to sort that through. What we're finding -- what's interesting is you have mobile-enabled transactions, which is in some cases, people start on the mobile device, buy on the mobile device and pay on the mobile device. In other cases, people start on a PC-based device and buy on a mobile device. With something like RedLaser, sometimes people are starting off-line and then they're actually buying online, and we're seeing every combination. So as we think about Mobile, both at eBay and PayPal, we're treating Mobile as another device in a what we believe will be increasingly a seamless shopping experience. Again, that's something we're going to talk about in more detail at our Analyst Day in a couple of weeks. All right, thanks, everybody. Again, I'll put our last plug in for joining us here in early February, and we'll look forward to seeing everyone then.