John J. Donahoe
Analyst · Wedbush Securities
Well, Gil, let me just make a comment upfront. I think one of the decisions we made early on in mobile that has served us very well is from the beginning, we said, "We're not going to worry if it's incremental or not." And so it's a kind of thing we could've spent years having our financial analysts figuring out, is this incremental? Is mobile profitable, dot, dot, dot. We said, "We believe mobile is a movement that consumers want." And we've invested heavily in that. Now when we sit down with a retailer, what we can say is, "When you put Mobile Express Checkout on your mobile websites or on a mobile app, cart conversion will go up because it's very proven that consumers don't want to enter in their credit card information into a mobile device, and PayPal is the safest way to pay." And we think conversion can go up to 10%, 20%, 30%. I mean, we've not released exact statistics because it varies by retailer, but I think retailers find that their cart version goes up when they put Mobile Express Checkout on their mobile web or app. And by the way, Mobile Web -- Mobile Express Checkout is the same integration as Express Checkout. So and what it's doing is -- for the retailers is the same thing I described it was doing for eBay earlier. It allows the retailer to extend their reach outside the limitations of their store. And so now, if you're a retailer like Office Depot, who just signed with PayPal, no longer will the only way -- time you reach your consumers be when they're in the Office Depot store or when they're on the Office Depot website, but through mobile, Office Depot can be reaching their consumers 7 days a week, 24 hours a day. So retailers see the value of mobile and increasingly, they're embracing PayPal Mobile in aggressive ways.