Earnings Labs

eBay Inc. (EBAY)

Q4 2017 Earnings Call· Wed, Jan 31, 2018

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and thank you for your patience. You've joined the eBay Q4 2017 Earnings Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will be given at that time. [Operator Instructions] As a reminder, this conference may be recorded. I would now like to turn the call over to your host, Vice President of Investor Relations, Mr. Selim Freiha. Sir, you may begin.

Selim Freiha

Analyst

Thank you, Latif. Good afternoon. Thank you for joining us, and welcome to eBay's earnings release conference call for the fourth quarter of 2017. Joining me today on the call are Devin Wenig, our President and Chief Executive Officer; and Scott Schenkel, our Chief Financial Officer. We're providing a slide presentation to accompany Scott's commentary during the call. All revenue and GMV growth rates mentioned in Devin and Scott's remarks represent FX-neutral year-over-year comparisons unless they indicate otherwise. This conference call is also being broadcast on the Internet, and both the presentation and call are available through the Investor Relations section of the eBay website at investors.ebayinc.com. You can visit our Investor Relations website for the latest company news and updates. In addition, an archive of the webcast will be accessible for 90 days through the same link. Before we begin, I'd like to remind you that during the course of this conference call, we will discuss some non-GAAP measures related to our performance. You can find the reconciliation of these measures to the nearest comparable GAAP measures in the slide presentation accompanying this conference call. In addition, management will make forward-looking statements that are based on our current expectations, forecasts and assumptions and involve risks and uncertainties. These statements include, but are not limited to, statements regarding the future performance of eBay Inc. and its consolidated subsidiaries, including expected financial results for the first quarter and full year 2018 and the future growth in our business. Our actual results may differ materially from those discussed in this call for a variety of reasons. You can find more information about risks, uncertainties and other factors that could affect our operating results in our most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q, copies of which may be obtained by visiting the company's Investor Relations website at investors.ebayinc.com, or the SEC's website at www.sec.gov. You should not rely on any forward-looking statements. All information in this presentation is as of January 31, 2018, and we do not intend and undertake no duty to update this information. With that, let me turn the call over to Devin.

Devin Wenig

Analyst

Thanks, Selim, and good afternoon, everyone. Quarter four was a record quarter for us, highlighted by the fifth straight quarter of volume acceleration in our U.S. Marketplace, flow strong growth had stepped up. Overall total GMV grew 10% on an as-reported basis and 7% on an FX-neutral basis. Total revenue was up 7% and active buyers grew 5%, ending the year at $170 million. GMV and revenue on our Marketplace platform grew at 6%. Our StubHub platform grew volume at 15%, and our Classified platform grew revenue at 13%. Finally, we repurchased $922 million of our own shares, taking advantage of a share price that we do not believe reflects the long-term value of our company. In our Marketplace platform, volume growth accelerated by one point in the U.S, while international growth decelerated three points, driven in part by the timing and impact of Korean Thanksgiving and slower export trade due to the stronger British pound in Europe. eBay was again one of the top holiday shopping destinations for consumers around the world and performance this quarter was driven by strong U.S. consumer spending and good execution on our key initiatives. Our new product rollouts, which leverage our structured data foundation got good initial traction in Q4. Over 150,000 customers a day used guaranteed delivery while searching on eBay in U.S. during the holiday season. Group listings which is the first-time buyers are seeing a product-based commerce experience on eBay, performed well and set the foundation for the next set of changes we'll make this year. And finally, we began to ramp eBay Authenticate where we're already seeing inventory scaling nicely and much higher conversion on like-for-like items. We continue to invest in brand advertising with a coordinated holiday activation across all of our key markets. Significantly changing consumer consideration…

Scott Schenkel

Analyst

Thanks, Devin. Let's begin with Q4 financials, starting on slide four of the earnings presentation. Please note that my commentary on our 2017 financial performance is based on revenue accounting standards in place as of 2017 year-end. In Q4, we delivered GMV of $24.4 billion, increasing 10% on an as-reported basis and 7% on an FX-neutral basis. We generated $2.6 billion of total revenue, $0.59 of non-GAAP EPS, $796 million in free cash flow, and we repurchased $920 million -- $922 million of our stock. Let's start with Q4 active buyers on slide five. In the quarter, trailing 12-month growth was 5% year-over-year, resulting in 170 million active buyers. Active buyer growth in our Marketplace platform decelerated slightly, offset by strength at StubHub. The extended Thanksgiving holiday in Korea was the primary driver of the Marketplace growth deceleration. On slide six, in Q4, we enabled $24.4 billion of GMV, up 7%. By geography, the U.S. generated $9.9 billion of GMV, up 8%, accelerating three points versus the prior quarter. International delivered 14.6 billion of GMV, up 6%, down three points versus the prior quarter. Moving to revenue. We generated net revenues of $2.6 billion, up 7% organically, consistent with the prior quarter. We delivered $2 billion of transaction revenue, up 7%, and $578 million of Marketing Services & Other revenue, up 6%. Transitioning to our Marketplace platform on slide eight. Q4 GMV grew 6%, with U.S. GMV accelerating by one point to 7%, and international GMV growing 6%, a three-point deceleration. International growth was impacted by the extended Korean Thanksgiving holiday, slowing U.K. export growth due to a stronger pound and softer consumer spending in Germany. Underlying these trends, we saw our B2C segment grow 6%, relatively constant with prior quarters. C2C grew 7% year-over-year, another quarter of good growth,…

Operator

Operator

Thank you, sir. [Operator Instructions] Our first question comes from the line of Paul Bieber of Credit Suisse. Your line is open.

Paul Bieber

Analyst

Hello, thank you for taking my question. As you become the merchant of record, how much of the value will you pass along to sellers versus creating incremental revenue for eBay? And then secondly, what are some of the initiatives that give you confidence that growth can actually accelerate in 2018? Are you most pleased by SEO, the conversion rates impact on marketing? If you could just give some color along those lines, that will be very helpful. Thank you.

Devin Wenig

Analyst

Sure. First of all, on payments, I don't -- just a technical detail. We have not made the decision to become a merchant of record. There are many ways that we can become a payment intermediary. MLR is one of them. That's a decision yet to be made, and it may actually change depending on the geography in which we operate in. But vis-à-vis sellers, we're fairly confident that we can lower the overall selling cost on eBay. We have not yet made final decisions, and it will be a process that will take some time to publicize our pricing to sellers. But what I want sellers to hear is that, number one, we have their experience in mind, we want to give them flexibility, increased payout options, and we want to lower their costs. So that was very much front and center in our mind when we made this very consequential decision. On acceleration in '18, there are quite a few things. We've built a foundation of structured data that now has tentacles into almost everything we do. We have rolled out quite a significant number of new product experiences, like Guaranteed Delivery, Authentication and a product-based commerce experience, and we're going to scale those in 2018. So, when we see -- and part of the impact that these initiatives are making, when we see the trajectory that our business is on, we're confident that we can continue to deliver improvement in the business. I'll go back and say, over 2.5 years, 2.5 years ago, when we started this journey, we said that we were going to address the core customer pain points and issues directly and head on. We said it wasn't going to be easy. We said that you could expect steady improvement and a strong return of capital along the way. We've done exactly that. We've seen the customer experience improve. We've seen the foundation of the house being short up. We've seen acceleration in the growth of the business, and we've been aggressive in returning capital to shareholders. You can expect more of that in 2018.

Paul Bieber

Analyst

Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Ross Sandler of Barclays. Your line is open.

Ross Sandler

Analyst

Great guys. Just a follow-up on payments. So, I guess can you just walk us through -- we understand the $0.03 to $0.05 impact on building out your own intermediation in '18, but the PayPal agreement, I think you can do 5% of GMV under this new approach in '18. What happened beyond '18? And it looks like you extended the agreement to 2023. So how do you -- how much do you expect to cut over in terms of GMV over the next, call it, five years? And does that $500 million of OI that you called out materialize kind of at the end of this time period or how long until that starts to materialize? Thank you.

Devin Wenig

Analyst

Yes, let me just be first, crystal clear, Ross. The operating agreement has not been extended and it will not be extended. This is a different agreement, which is a commercial agreement, which will run coterminous with the operating agreement and extend to three years beyond it. It is a different agreement which is a simple agreement to keep PayPal on as a form of payment in the eBay Marketplace. All the other terms of the operating agreement will end in June of 2020. Under that agreement, which is a public agreement that you've obviously read, we will move 5% in this year, we have the right to, and up to 10% in '19. And then as we said, in June of 2020, at some date beyond June of 2020, and we're not announcing a date today, we will move the majority of our customers. And it is currently anticipated that this will not be a kind of slow roll customer by customer. Beyond a certain date, which, over due course, we will announce, you will not be able to be on eBay selling or buying without this intermediated relationship with us. So, we do intend -- we will, or I think we have published a blog from our corporate site which gives more detail on the migration, the benefits to sellers, the timing of this migration, as much detail as we're prepared to give, we put out now, and it can be accessed by our community. But I do anticipate that this will be a small amount of GMV this year with significant costs, as you heard from Scott, more GMV next year, but still relatively small with even more significant costs. And then in 2020 or some date beyond that, we'll move the entire base over to this new model. Scott, I don't know if you want to add anything on the economics?

Scott Schenkel

Analyst

No, I think that's well said. I don't if there's any follow-up question, Ross.

Ross Sandler

Analyst

Yes, so just to be clear then. Once you move everything over, that's when that $500 million of OI savings -- of OI accretion starts to materialize or kind of halfway through 2020?

Scott Schenkel

Analyst

That's right.

Ross Sandler

Analyst

Okay. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Justin Post of Bank of America Merrill Lynch. Your line is open.

Justin Post

Analyst

Great. One more on payments. Thanks for taking my question. I guess the first question is, why this route versus extending? Are you worried about maybe some disruption as you migrate sellers or some anticipation ahead of the migration date? Why did you choose this route? And then secondly, once you're done, I think your take rates are already quite a bit below Amazon, but they include payments over there. How do you think your take rates will compare to, say, industry averages or Amazon's third-party market? Thank you.

Devin Wenig

Analyst

Yeah, let me -- on the first part, let me just also say, this is not new to us. Today, we intermediate over 10 billion of volume on our Marketplace. So, we know how to do this and we already do, do it. And we have a very stark comparison inside our own business of what life is like in an intermediated model and then the existing model. First, PayPal is a great partner; this has nothing to do with PayPal's capability or the degree of our partnership. It has everything to do with a relentless focus on the customer experience. We are confident that we can deliver a materially better customer experience for buyers and sellers by moving to this model, and we've seen it in our own business in the parts of it where we already do this. On the take rate, as you heard from Scott, there are a lot of economics at stake here. We're going to move a lot of revenue, and we're pretty confident that we can lower the cost and we're pretty confident that the all-in costs will be below our competitors when all this is said and done.

Justin Post

Analyst

Great. Thank you. And maybe one follow-up, U.S. GMV really accelerated in the quarter. Do you think that's maybe one or two drivers there? Is that a leading indicator of maybe what you hope to achieve internationally? Thank you.

Devin Wenig

Analyst

Of course, it's what we hope to achieve internationally, and I -- we've said in prior quarters, the U. S. always gets a lot of our product innovation first. It often gets the most significant changes that we make earliest and strongest and then we adopt it for other markets. So of course, there are things that are coming to other markets at various paces. I would not get over our skis and say it's all going to go right in quickly. There are different issues in different markets, but we do anticipate something like Guaranteed Delivery coming to other markets. We do anticipate Authentication coming to other markets. We do anticipate a number of the really, what I said is, you can see it from space. You certainly can in the U.S. business. I'm not sure yet you can see it from space internationally. The hope is that you will as we go through 2018.

Justin Post

Analyst

Okay. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Mark May of Citi. Your line is open.

Mark May

Analyst

Thanks for taking my questions. And again, also focused on payments here. One is, if you're already intermediating 10 billion in GMV, I guess can you shed some light on, I think, your guidance range as an incremental of $30 million to $50 million in investment as you begin this ramp up? What exactly then do you need to invest in if you're already kind of doing this? And how material – how much does that get you towards where you need to be in terms of thinking about any additional investment, incremental investment beyond what you have to make this year? And then secondly, I think when you referred to the sort of fully transitioned benefits of 2 billion and 500 million, you're kind of referring to 2021, it sounds like that you could actually roll this out before the holiday season in 2020. So, am I right in thinking that you'll start to see some pretty nice benefit as early as the second half seasonally big part of your year in 2020?

Scott Schenkel

Analyst

Mark, this is Scott, let me take those two. On the costs, the $0.03 to $0.05 as you called out and we called out for the year, I think right now, it's about building out the intermediation capability on -- and the associated customer, both seller and buyer flows, to make them a lot better, and there's a lot of background to that. The intermediated model that we spoke about, that kind of $1 billion on it, it's really not on the core eBay business. So, it's not like we're dragging and dropping code from 1 country in the eBay core business to another. This is building out the core eBay marketplace payment intermediation capability. And that's going to take product and technology. It's also going to start to require us to invest in areas like trust and risk, customer service, to be able to prepare ourselves to take on these volumes and do it in a compliant and safe way. To your second question, in terms of the scale, let me kind of lay out the $2 billion and the $0.5 billion in a little bit more detail just so we're clear. To your question, here's -- to start with, we're gated for the next 2.5 years at 5% and then 10%. And so how quickly we can then scale from there is going to be partially determined on our capabilities and partially determined on how quickly we can scale with our sellers and our buyers and role that globally. But our base assumption is that if you continue to grow the core marketplace platform that the new payment intermediation model applies to and you assume a migration schedule that scales rapidly after the operating agreement expires mid-2020, you start to talk about a pretty high penetration rate with intermediated model as you head into the latter part of 2020 and 2021. So, when I talk about a fully scaled kind of stable state, you start to talk about the latter part of 2020, 2021, even into 2022. And the $2 billion, to be clear, is then taking that new intermediated GMV, applying a take rate that will be discounted versus the existing PayPal rate and you quickly get to $2 billion or more of revenue. When we size the costs associated with that, both the 19 that we've already framed up -- sorry, the 18 that we already framed up as well as the 19 that we're thinking about, the first couple of years, there will be some burn associated with that. That's already incorporated into our guidance obviously for this year, but when you start to think about the associated cost, not only to get this up and running, but the ongoing cost that are going to be associated with Adyen and with PayPal on the new model, we start to look at about $0.5 billion at scale when we're scaled up for the future.

Mark May

Analyst

Thanks.

Operator

Operator

Thank you. Our next question comes from the line of Brian Fitzgerald of Jefferies. Your line is open.

Brian Fitzgerald

Analyst

Thanks. Devin, you mentioned 14% of traffic landing on catalog listings, where can we get that longer-term? If the underlying cadence behind that path to higher penetration inflecting, is it pretty consistent? And then maybe along similar lines, as you get structured data deeper into the consumer experience, do you -- what do you see in terms of conversion improvement? Is it accelerating? Is it pretty consistent? Thanks.

Devin Wenig

Analyst

Yeah, thanks. Let me first say that I'm not sure that this is going to end up being the right metric going forward in part because structured data is now touching so many different things in so many different ways that what we tried to do over the last year or actually more is try to just provide that as some leading indicator of structured data's progress. We're going to the degree to evaluate that because the truth is, is that 14% is a little bit misleading in the sense that you would imply that only 14% is the impact of structured data. That's not really true. In fact, structured data is making an impact in many more areas where it's not formerly a page and traffic as we define it, but yet, it's adding value in areas like the guidance that we give to sellers and a bunch of other areas. I would say even with that said, as we move to this sort of end-to-end experience that I mentioned in my prepared remarks, we're going to see the core experience move to product base much more significantly. I'd expect that you'll see whole categories move to the default being searches on eBay or product base, discovering on eBay as product base. And the reason that we have the confidence to that is, we do like what we see in terms of improvement and conversion rates. We mentioned in the past that at the edge of those gains are double digit, they continue to be. As we get to the core, we're beginning to see improvements and we believe that we can deliver conversion gains as we move this product experience from the edge to the center. And that's what gives us the confidence to move faster. So, we really like structured data in many ways as the foundation of everything we've done in this strategy over the last two and half years. It will continue to be. The 14% is a very narrow metric which we provided at the time to give investors clarity about our progress, but I don't think it accurately represents the overall impact that structured data is having and will have on the ecosystem as we go forward.

Scott Schenkel

Analyst

Yeah, the way I would phrase that, Brian, is, and we've talked about this with many of you this way, that – those percentages, whether it was on SEO traffic or SEM traffic or catalog penetration on structured data were inputs. And we're, increasingly, what Devin is saying in a different way is focused on outputs. And although is the GMV or B associated with transactions happening on eBay starting to see the benefits and are the experiences based on those structured data's capabilities.

Brian Fitzgerald

Analyst

Thanks, guys.

Devin Wenig

Analyst

Yep.

Operator

Operator

Thank you. Our next question comes from Dan Salmon of BMO Capital Markets. Your line is open.

Dan Salmon

Analyst

Good afternoon, everyone. Maybe, first, just on promoted listings, Devin, you mentioned the acceleration in the quarter, any color on drivers there, wider availability by country, by category, add a little pricing, combination of all other factors? And then just second, on your branding campaign, looked like it rolled out quite nicely in the latter parts of the year here with, if I may, sort of a theme around bringing a bit of a positive vibe back to the brand and a little bit of differentiation. Is there an opportunity there to get a little bit more tactical and educate all of those dormant potential users who may still think of eBay as its legacy as a C2C auction site which is clearly isn't anymore? Thanks.

Devin Wenig

Analyst

Thanks for both questions. On promoted listings, yeah, first of all, we're delighted. This is probably the fastest growing new business, for lack of a better term, launched in eBay in years. And as I said, 50% sequential revenue growth quarter-on-quarter, that is quite significant. Most of the driver has been surface area. We are increasing the surface area of availability to sellers. We're increasing the surface area of the exposure of promoted listing to buyers. So, a lot of it is just we have started to make sure we tested our way in, and now we're on a very steep part of the curve, we're opening the aperture so that more and more sellers can use it and they should and more and more buyers get exposure to those items and they are converting. So, we are very pleased that we are now in that flywheel, and the flywheel seems to be turning very well. On the brand, I think your supposition is right on. So, step one was, we now have a unified brand around the world. Arguably, the first time in eBay's history. The brand was very fragmented, very different depending on the country you would show up in or the region. We have a unified brand expression now everywhere in the world, and we're managing it as one of the most important assets of our business with very -- very much with rigor and care. Step one on the messages we're delivering is vibrancy and getting a bit of the fun back to eBay and getting differentiated of eBay, but you can expect as this rolls forward for us to punch harder on functional messages. We don't want it to be dry, but we do want to educate people about what we do today. And what we do today is not all long-term, longtail items, it's not all options. In fact, that's a distinct minority. So, you'll see the overall brand expression remains constant, but the message has evolved. And the message evolution will punch much harder on how our -- what do you do today and why eBay. I keep asking the question of the brand, why eBay? We will answer that question definitively on selection, value, convenience where we believe we actually have a phenomenal customer proposition, just not enough people know about it.

Scott Schenkel

Analyst

Hey, Dan, I would supplement Devin's remark on promoted listings two points. First, when Devin talks about surface area, the other thing worth mentioning is that we also started offering these on mobile. And so, it's been out there a little bit, but it's started to scale. And so, we started to really increase the surface area, to Devin's point. The other way to think about it, I alluded to this in my script, but the shift in our strategy has really put pressure on MS&O revenue growth, and the growth would've been for MS&O, in the mid-teens if promoted listings were actually part of MS&O. The reason we don't obviously put in, in MS&O is because it's more closely related to a transaction take rate model. But that aside, it just gives you -- starts to give you an idea of how this is starting to scale for us.

Dan Salmon

Analyst

Great. Thank you both.

Operator

Operator

Thank you. Our next question comes from the line of Heath Terry of Goldman Sachs. Your line is open.

Heath Terry

Analyst

Hi, thanks. Devin, maybe to step back a little bit from all the talk around payments, the acceleration that we saw particularly in StubHub, but also in the U.S. GMV business, can you help breakdown for us a little bit of what drove that this quarter? And sort of how, particularly as it relates to the technology and marketing investments that you've been making around the core product, and then how you expect those benefits in Q4 to sort of flow through into the current quarter year?

Devin Wenig

Analyst

Yes, I'd separate -- thanks, Heath. I'd separate eBay from StubHub for a second. So, let's talk about eBay first. I'm very confident that it's hard to parse out every change and every bit of improvement by everything we've done, but I'm very confident that the mix of significant product changes and brand and the mix of everything we've talked about for 2.5 years in our strategy has directly impacted the U.S. business. Why do I feel that? I feel that because, yes, the external market has gotten better, but keep in mind we're now on five consecutive quarters of acceleration in the face of unprecedented competition. This is our most competitive market in the world, and actually it's the business that's getting the best the fastest. And we entered this holiday and we said we're going to compete and win. And I feel like we showed up really well this holiday, and we were one of the top shopping destinations again this holiday in the world. So, I do feel really positive about the U.S. business. It doesn't mean it's going to continue linearly to accelerate, but we've made a lot of changes to this business. And with all the noise about competition, eBay is still bigger and more relevant than just about all of them combined. So, I feel great about that. With StubHub, I'd say it's slightly different. StubHub definitely benefited from the landscape. There are things that they did that improved ecosystem for sure, but as we said in the remarks, I still think there's more work to do at StubHub. So, I wouldn't get over our SKUs and assume, wow, great quarter and now we can just plug that in. I think we've always said, StubHub has a high beta based on what happens out in the world. It happens to be that the fourth quarter broke really well and we had a really good World Series, we had a really good baseball playoffs, we had really good college football. I don't – that's not a strategy, counting on things not within our control. So, we have more work to do at StubHub. As you heard from Scott, they'll grow faster, we hope, than last year, but I wouldn't plug quarter four in as a linear across 2018. We still have work to do.

Selim Freiha

Analyst

Operator, maybe one more question.

Operator

Operator

Yes, sir. Our next question comes from the line of Ken Sena of Wells Fargo Securities. Your line is open.

Ken Sena

Analyst

Thank you very much. In transferring users to your own payment platform, what will be required by the user to affect the change, would you say? And in terms of that $10 billion intermediated number, that's all transactions on the platform ex PayPal. Is that correct? And then also, just maybe, how do we think about maybe the payment effort in the context of eBay's broader partnership efforts? So, in other words, would offering a lower price transactional solution allow this newer effort to maybe move off eBay, maybe in the way that Amazon and Google have attempted? And again, is there – as we think about what users have to do, is there any risk that there's a possible sort of deactivation there? And that's about it. Thanks.

Devin Wenig

Analyst

First of all, with users, I direct you to this blog that we put out alongside the earnings release. It contains more detail. I would say that the overall relationship does not need to change. Sellers will need to give us a little bit of extra data. We'll likely give them the ability to start giving us that data well in advance of when we actually move to an intermediated model. And again, I direct you to that because all of the detail that we're ready to put out is in there at this point. We're not going to point out anything more than that but I think you will find it to be quite comprehensive. On the $10 billion, I think the question was is that, those are – as Scott said, it's off platform, none PayPal GMV, so that's correct. And finally, off eBay, that's not our intention. Just to be clear, we're not building a Payments business to go compete with Apple Pay, we're not competing with PayPal, we're not rebuilding PayPal. We're building an intermediated payment service for the benefit of eBay customers on the eBay Marketplace, that's what we're doing.

Ken Sena

Analyst

Got it. Thank you very much.

Operator

Operator

Thank you. And that does conclude the Q&A portion of our call and the conference itself. Ladies and gentlemen, thank you for your participation, and have a wonderful day. You may disconnect your lines at this time.