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eBay Inc. (EBAY)

Q2 2025 Earnings Call· Thu, Jul 31, 2025

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Transcript

Operator

Operator

Good day, everyone. My name is Megan, and I will be your conference operator today. At this time, I would like to welcome you to the eBay Second Quarter 2025 Earnings Call. [Operator Instructions] At this time, I would like to turn the call over to John Egbert, Vice President of Investor Relations.

John Egbert

Analyst

Good afternoon. Thank you all for joining us for eBay's Second Quarter 2025 Earnings Conference Call. Joining me today on the call are Jamie Iannone, our Chief Executive Officer; and Peggy Alford, our Chief Financial Officer. We're providing a slide presentation to accompany our commentary during the call, which is available through the Investor Relations section of the eBay website at investors.ebayinc.com. Before we begin, I'll remind you that during this conference call, we will discuss certain non-GAAP measures related to our performance. You can find the reconciliation of these measures to the nearest comparable GAAP measures in our accompanying slide presentation. Additionally, all growth rates noted in our prepared remarks will reflect organic FX-neutral year-over-year comparisons, and all earnings per share amounts reflect earnings per diluted share, unless indicated otherwise. During this conference call, management will make forward-looking statements, including, without limitation, statements regarding our future performance and expected financial results. These forward-looking statements involve known and unknown risks and uncertainties. Our actual results may differ materially from our forecast for a variety of reasons. You can find more information about risks, uncertainties and other factors that could affect our operating results in our most recent periodic reports on Form 10-K, Form 10-Q in our earnings release from earlier today. You should not rely on any forward-looking statements. All information in this presentation is as of July 30, 2025. We do not intend and undertake no duty to update this information. With that, I'll turn the call over to Jamie.

Jamie J. Iannone

Analyst

Thanks, John. Good afternoon, and thank you all for joining us today. I'll begin with highlights from the second quarter. Then I'll go deeper on the fundamental drivers of our results and progress against our strategic initiatives. Following my remarks, I will turn the call over to Peggy, our new CFO, who will discuss our financial performance and outlook in greater detail before we open up the call for Q&A. We delivered another strong quarter in Q2 with all of our key financial metrics, exceeding both consensus expectations and the high end of our respective guidance ranges. Our gross merchandise volume grew by 4% to $19.5 billion, accelerating by over 2 points sequentially. Revenue grew by more than 4% to $2.73 billion. Non-GAAP operating income grew 8% to $775 million, and our non- GAAP earnings per share grew 16% year-over-year to $1.37. These results are a testament to our continued progress in reinventing the future of e-commerce for enthusiasts. The fundamental drivers of our return to profitable growth remain intact, while our marketplace has proven resilient to recent uncertainty brought on by tariffs and trade policy changes. Now let's go deeper into the key drivers behind our Q2 performance. Our focus categories continue to be a significant engine of growth for eBay. In Q2, focus category GMV grew by over 10%, outpacing our core categories by 9 percentage points. This momentum was broad-based as all of our individual focus categories accelerated year-over-year during Q2. Collectibles was once again the largest contributor to growth as year-over-year growth in trading cards GMV accelerated for the 10th straight quarter on the back of continued momentum in both collectible card games and sports trading cards. Interest in Pokemon cards has surged recently, with GMV growth in the triple digits for the second straight quarter,…

Peggy M. Alford

Analyst

Thank you, Jamie. I'm incredibly excited to return to eBay and help build on the strong foundation we have in place in order to accelerate our transformation. The opportunity ahead is significant, and I look forward to partnering with Jamie and the rest of our leadership team to drive the next chapter of eBay's growth story. I will begin with the financial highlights of the second quarter. GMV grew 4% to $19.5 billion. Revenue grew over 4% to $2.73 billion. Non-GAAP operating income grew 8% to $775 million, and non-GAAP earnings per share grew 16% to $1.37. In addition, we returned approximately $760 million to shareholders through repurchases and cash dividends. Let's take a closer look at our financial and operating metrics. GMV grew 4% to $19.5 billion in Q2 on an organic FX-neutral basis. The strength in the quarter was primarily driven by the continued execution of our strategic initiatives and more favorable trends in the U.S., where consumer demand improved through Q2, and the impact of tariffs was more muted than we anticipated. Goldin added over 10 basis points of growth in the quarter and we lapped the acquisition in mid-May. Foreign exchange also provided a tailwind of roughly 170 basis points to spot GMV growth. Focus categories were a key driver of our performance, growing over 10% in Q2. We saw year-over-year growth rates accelerate sequentially across all focus categories, luxury goods, collectibles, refurbished, sneakers, P&A and apparel. In the U.S. market, GMV growth accelerated to 7% and exceeded our expectations due to several factors. Healthy consumer demand drove broad-based strength across both focus and core categories with particularly strong performance in trading cards. Our U.S. results were driven by growth in both sold items and average selling prices. The increase in ASP was partly attributable to…

Operator

Operator

[Operator Instructions] Our first question will come from Eric Sheridan with Goldman Sachs.

Eric James Sheridan

Analyst

Thanks so much taking the question, hopefully you can hear me okay. Peggy, first, congrats on the new role and look forward to working with you going forward in it. Jamie, maybe a quick question on what you saw in the quarter and how to think about going forward with respect to marketing. There's been a lot of talk about elements of reduced competition in some of the lead gen or the performance marketing channels in the quarter. I wanted to get a little bit more granularity on what you saw in terms of return on marketing spend. And then when you look at where the world might be going with respect to AI agents or even agentic browsers, how do you think about repositioning or positioning the company more broadly for where traffic generation might come from when you look out over the next couple of years?

Jamie J. Iannone

Analyst

Yes. Thanks, Eric, and good to hear from you. So first, on the marketing side, look, we had a real full funnel approach over the course of the quarter. Some great upper funnel campaigns that we're running throughout the globe and then supported by some in-person events like at Met Gala, and what we're doing with fashion with Emma Chamberlain and Chappell Roan just head-to-toe in eBay, what we're doing in F1. Specifically, as it relates to lower funnel, which I think is where your question was going, we did see some ability to lean in due to the competitive dynamics and saw some efficiencies there in the marketplace. As you know, we're less reliant on kind of lower funnel and paid search than other players given how much of our traffic is organic. But we were able to kind of see some efficiencies in our spend over the course of the quarter. Relative to agentic commerce, we think AI represents a really significant opportunity for us because the technology can really accelerate personalization and relevance for our customers. And we have a multipronged strategy to ensure that we continue to thrive as our agents become more pervasive, really remaining a destination for enthusiast by doubling down on the breadth and depth of non-new and seasoned inventory we have, investing in specialized experiences for key verticals and focusing on kind of continued innovation in new community experiences like eBay Live. Second is, I think our focus category strategy that we've had and the value-added services that we build really help us be the seller platform of choice. Whether that's the physical authentication. We just hit 50 million items authenticated. We did 1 million in this quarter alone or a guaranteed fitment or the frictionless payments pieces, really creates a unique and compelling offering for buyers and sellers. Lastly, I'm excited by the work that we're doing on our own agentic capabilities on platform. We recently announced an AI shopping assistant that we've been working on and testing. We've got other specialized agents across the experience. You know about the work that we're doing in magical listing to really kind of unlock the closet, et cetera. So ultimately, we believe our scale, our unique inventory and our differentiated value proposition as well as accelerating our own AI capabilities position us extremely well to thrive in an agentic commerce future.

Operator

Operator

Our next question will come from Michael Morton with MoffetNathanson [ Research ].

Michael Paul Morton

Analyst

Thanks for the questions. First one, I wanted to start with. I really appreciate the details on the category performance and it leads into probably the most frequently asked question we get from investors. And when they think about an eBay future and the reacceleration of GMV growth, they always ask what category growth they're underwriting in that thesis, and you've done really well, obviously, in collectibles and P&A. But I wonder if you could maybe shine a light on what your expectations are as the drivers of future growth. I mean, I would expect you say broad-based, but if there's any categories you could call out that you're looking to going forward. And then following up on your remarks with AI. Just curious, I know it's very early days, but the traffic you're seeing coming from AI search to eBay, are those buyers behaving differently? Are they converting at higher rates? Are they spending more or less time on the marketplace? Anything around that would be really interesting.

Jamie J. Iannone

Analyst

Yes. So first on your category point, Mike. I think we really believe it's existing focus categories that we've launched and then ones that we still haven't launched to date. So if you look at our focus category performance, it was plus 5% in '24, 6% in Q1 and then 10% this quarter. It was really across the board strength in all focus categories. I called out collectibles and strength we're seeing there, P&A. And think about these, these are categories that we've launched a while ago. And I've always said, in addition to launching new categories like we're doing with fashion, we're reinvesting in categories that we've already launched because we like the ROI of the investments that we're seeing. And collectibles is a good example where, once again, we innovated with the partnership of what we're doing with PSA in Parts and Accessories this quarter. We launched a number of new features like free and easy returns in the U.S. and expanded fitment. And we have 5 categories in the platform that are over 10 billion, and we think all of them are relevant for our focus category playbook. At the same time, the horizontal efforts that we've been making, especially around innovations in AI, have helped us both in focus categories and in core categories. And so we're pleased with what we're seeing there and the investments that we're making and how that's paying off. With respect to your question about kind of agentic commerce, I would say it's small at this point, but it is -- it has a nice growth rate, it's growing pretty decently. I'd say the 1 thing that I would call out is users are coming to eBay with a high shopping intent. And so we see that in terms of the traffic. And that's consistent with our strategy, which is eBay has really unique inventory. We've been leaning into non-new and seasoned and refurbished. I talked last quarter, that's up to 40% of the inventory that's being sold on the platform, combined with the unique kind of value-added elements we do around Authenticity Guarantee, Guaranteed Fitment, et cetera, really kind of helps drive that shopping behavior.

Operator

Operator

Our next question will come from Nathan Feather with Morgan Stanley.

Nathaniel Jay Feather

Analyst

Really encouraging results on the quarter. Two on my side. First, the U.S. showed really particular strength in 2Q. Can you stack rank the primary drivers of that improvement relative to the international business? And how should we think about the ability for that to persist into the back half? And then on top of that, you talked about reinvesting some of the year-to-date upside into strategic initiatives. Can you give us a little more color on what those are and how it could show up in the P&L?

Jamie J. Iannone

Analyst

Yes. Look, when you look at the macro environment, U.S. in Q2 was more favorable than we expected despite the tariff announcements and the elimination of the de minimis for imported goods. Consumer demand held up through Q2. And we really saw broad-based strength across different categories as both our sold items and our average selling prices grew year-over-year in Q2. And then to your question about versus international, I would say Europe remains tougher similar to recent quarters. We've not seen a meaningful improvement in the European macro environment, though our investments across our initiatives are working and have offset some of the macro trends. Fortunately, our business, I think, is well suited to navigate these conditions and we remain confident that our emphasis on e-commerce and non-new and seasoned will be a strategic advantage in this environment, especially as consumers prioritize value as they appear to be doing in the European markets. Related to our H2 investments, I would say it's really across the board. We talked in Q1 about investing in U.S. pre-loved fashion as our newest focus category. We've been investing in the C2C work that we've been doing in geographic specific areas across U.K. and Germany. I talked about eBay Live, while in the early phase of growth, we think this has a lot of potential, and we like all the early metrics we're seeing in terms of engagement and how sellers are adopting the product. And then finally, I would just say, continuing to invest in AI. The return we're seeing from the investments that we're making in both the customer experience and how our employees are leveraging AI to make them more effective in their roles is another key area for us to lean into and take advantage of.

Operator

Operator

Our next question will come from Ross Sandler with Barclays.

Ross Adam Sandler

Analyst

Peggy, welcome to the call, to the arena, all the above. So Jamie, just following up on that last question on the U.S. So it didn't sound like given that ASP grew in the second quarter that there was any like a natural benefit from Temu, and that channel kind of having problems in the U.S. market. Is that fair? And if so -- and if the strength is kind of based on what you're seeing in collectibles? How much of that's like share gain from Goldin and some of the other initiatives you guys have done versus just that category being strong? And then the second question is just on, not on the U.S., but just broadly -- so fashion sounds like that's one of the next kind of reskin focus categories. How big could that be in terms of the opportunity over the next couple of years?

Jamie J. Iannone

Analyst

Yes. So look, first on your question on ASP. I think it was really growth across sold items and ASP. The areas I'd call out for ASP for us was a slight increase in forward deployed China-based inventory as they replenished at higher tariffs, probably contributed a bit there. The second thing I'd say is that we introduced or expanded our Buy Now Pay Later partnerships into the U.S., specifically Klarna, and that helped us drive additional high ASP items and got some boost for that in our U.S. market. Those items tend to be about 3x the average of the rest of the marketplace. Specifically to your question on collectibles, it was sold items primarily with a little ASP boost in there and things like Pokemon, et cetera, but it was really kind of across the board. And it's not just Pokemon. We saw strength in Magic: The Gathering, and in sports trading cards. So lots of different kind of subcategories that were performing well in there in addition to my other comments. And then to your question about fashion, I'm very excited about the potential in fashion. If you think about it, we do over $10 billion in fashion on the platform. And I think especially with generative AI capabilities, we're bringing kind of new ways to discover, to explore and define items on the platform. And we've been a great source of pre-loved fashion for a very long time because of the inventory that we have on the platform, the unique value and being the kind of real unlocker of that supply. So what I'm excited by, is to bring these new technologies like the explore technology, which we've now put in kind of our key pages within fashion. I'm excited to see how brands are leaning in with direct sales on the platform. I talked about our marketing about how we're using influencers. We have literally at the Met Gala, Chappell Roan dressed head-to-toe in eBay. That's never happened before that it's done by a non-designer, and so really kind of across the board, changing in that category. And I think we're just getting started with the sense of the improvements that we can see in that category. So overall, I feel really good about -- across the board about what we're seeing in focus categories. But excited we're bringing some of the elements from the U.K. to the U.S. in fashion specifically.

Operator

Operator

Our next question will come from Nikhil Devnani with Bernstein Research.

Nikhil Vijay Devnani

Analyst

A follow-up on trading cards. I appreciate that right now, demand looks very good for that category. Is this a market that consistently grows double digits? Or are we in a particularly strong window right now? I guess it would just be helpful to understand what you see as durable growth in trading cards as you look forward beyond the quarter. And then my second question is on margins, but I can follow up after...

Jamie J. Iannone

Analyst

No, go ahead, ask your question about margins, then I'll answer it.

Nikhil Vijay Devnani

Analyst

Sure. Just the last few years has been this reinvestment cycle, mix shift, GMV pressure, all of that probably has been a headwind to margins. If this business is now growing low single digits to mid-single digits consistently, you just get the natural benefit of positive operating leverage? And does that naturally just start to push margins up again?

Jamie J. Iannone

Analyst

Yes. So look, first on trading cards and in collectibles. Growth has never been linear. So it will ebb and flow based on various factors. Release calendars, the caliber of rookie classes, chase cards for major stars. And so since late last year, we've seen an exceptionally strong series of cards and game series on top of the fundamental improvements. And those fundamental improvements have been key to the growth of the category. And now how easy it is to get a graded card sold on the platform or to get an ungraded card graded there. And so while the recent [ strung ] of strong releases may moderate and we'll face a tougher year-over-year comparison later this year, as Peggy talked about, we continue to believe in the long-term growth potential of the hobby, and we're going to continue to invest in and improve the experience in collectibles. And eBay Live is probably the greatest example now of kind of another new invention that -- or another new capability we're giving sellers in the overall business. Peggy, do you want to take the margin question?

Peggy M. Alford

Analyst

Sure. Absolutely. Nikhil, nice to meet you. What we found is that a high gross margin -- high gross margin comes -- gives us operating leverage. And what we really focus on top line growth because what we find is that when GMV grows, we actually get to very healthy margins. We focus a lot on the balance of top line growth and bottom line margins -- operating income dollars is what we're really after. And we find that as we focus on our strategic initiatives, which are really driving accelerated top line growth, that's what gives us very healthy margins since that's how we've kind of balanced our philosophy here.

Operator

Operator

Our next question comes from Colin Sebastian with Baird.

Colin Alan Sebastian

Analyst · Baird.

I have a couple of questions as well. Jamie, congrats on the strong quarter, and Peggy, welcome back. So I guess along the same lines of the sustainability of GMV growth question, I'd be curious to hear how important the active and enthusiast buyer base will be in maintaining that level of growth as you look out beyond this year. And without getting too far ahead here, Jamie, does the performance year-to-date at all change your outlook for the medium and long-term growth potential of the marketplace?

Jamie J. Iannone

Analyst · Baird.

Yes. So look, I'm happy with what we're seeing in terms of GMV growth. And to your comment on active and enthusiast buyers, active grew 1% year-over-year to 134 million in Q2, and we like what we saw there because obviously the top of the funnel is incredibly important to us. But we are very focused on enthusiast buyers as they buy 70% of the GMV on the platform. And turning those active buyers to enthusiasts and importantly, making sure that our marketing is focused on attracting enthusiast buyers to the platform. So we do aim to grow across the funnel, but that's really kind of the end goal of what we're doing. And we like what we're seeing in terms of the health of our buyer metrics. I don't want to get ahead of myself with respect to kind of looking out in future years. What I would tell you is that I feel like the growth right now is made up of a couple of components. It's obviously the focus category work that we're doing. It's the geo- specific investments that we're making in our business, specifically the ones that we're doing in U.K. and C2C, and it's the horizontal initiatives. And what excites me about the horizontals is that they're helping in the focus categories and in the core categories, and that's helping drive new and reactivated buyers to the platform, helping drive more engagement and more retention. And so we're going to continue to kind of stay on that strategy and execute on the playbook, and it's been working well for us.

Operator

Operator

Our next question will come from Tom Champion with Piper Sandler.

Thomas Steven Champion

Analyst

I wanted to ask about total listings volume on the marketplace. It seems like your AI investments, managed shipping, payments, all the product improvements have been aimed at lowering listings friction. And I'm just curious how that is trending and maybe the opportunity ahead to increase the total number of listings. And then maybe secondly, I don't want to put words in your mouth. I think your comments suggested some excitement around Caramel. I think that's a newer acquisition maybe a '26 opportunity. But just curious what you are seeing with that addition to the marketplace and thoughts on the opportunity ahead.

Jamie J. Iannone

Analyst

Yes. So look, on our listings base, we continue to grow our listings. We're now at 2.4 billion listings and they've been consistently growing double digit year-on-year. And what we're focused on is really how do we get unique well-priced inventory onto the marketplace. And a lot of that inventory is -- that's really unique is in that C2C category. So if you think about the combination of the work that we've done in the U.K. and Germany to focus on improving the C2C experience there, really doing a lot of more full funnel marketing about unlocking that inventory, combined with magical listing, and this idea that we want you to just be able to hold your camera up to an item and be able to kind of get that listed really quickly on the platform. So it's why we're auto-writing the description. We're filling in the key data fields. We're even helping users with things like their backgrounds, where they can take it on any kind of table or whatever and put it on a beautiful mountaintop. And as of now, what we're seeing is we get over 0.5 million listings a day that are using generative AI on the platform. So the adoption has been great to see. If you look at some of the growth in trading cards, I talked last quarter that the majority of those were coming through a product that we call kind of the bulk version of magical listings. And so we see a really nice correlation between kind of the work we're doing to improve the experience and take the friction out with the incremental listings that we get, and that non-new and seasoned really attracts a lot of demand on the platform. With respect to vehicles and the new business that…

Operator

Operator

Our next question will come from Ygal Arounian with Citi.

Ygal Arounian

Analyst

Peggy, just to expand on the margin question from earlier. It sounds like the focus is on driving top line to expand margins. You talked about operational, I think, you used efficiency or excellency. Can you just maybe talk about the opportunities you see now that you've been in the seat for a little bit. And then one sort of tactical on the de minimis impact. So so far, some impact from the China-U.S. corridor, but not a ton, but is this potentially or looks like it's going to expand across to other regions as well. Just walk us through what exposure you have in some of those regions, too?

Jamie J. Iannone

Analyst

Peggy, you take the first one, and then I'll take the tariff, the de minimus...

Peggy M. Alford

Analyst

Absolutely, yes. Nice to meet you, Ygal. So what I would say is our first priority is investing in our business organically to drive sustainable long-term GMV growth. When it comes to margins, we continue to target the optimal combination of GMV growth and operating margin with the goal of maximizing operating income dollar growth over the medium and the long term. In terms of specific areas of investment, we're -- as Jamie mentioned, we're really focused on investing in our strategic initiatives across our focus categories, our specific geographies as well as the horizontal initiatives because we know those really bolster the health of our marketplace. We've also invested in mid- and upper-funnel marketing with the goal of growing awareness and consideration in our key verticals. And at the same time, we're always looking to find operational efficiencies to create capacity in order to support these investments. Over the long term, we believe we can drive sustainable earnings growth, while investing in strategic initiatives to fuel GMV growth and also deliver healthy capital returns to our shareholders.

Jamie J. Iannone

Analyst

Yes. And Ygal, to your question on tariffs and de minimis, look, our business is not immune to the increased costs from tariffs associated with these changes, but we believe we're relatively resilient from that perspective more so than others. And what I'd tell you is we did observe some breakage in elasticity relative to tariffs and de minimis in Q2, which primarily impacted our sellers in Greater China and, to a lesser extent, Japan, but there were some offsets that made the net impact to eBay relatively modest. In particular, we saw a reasonable or a notable amount of deceleration in our direct shipped inventory into the U.S. from some of our greater China sellers. But they partially offset that by making their products available to buyers in other countries like the U.K. and Germany. And from a forward deployed standpoint from inventory forward deployed from China to the U.S., while there was some breakage as those sellers paid higher tariffs, when they replenished their inventory, we benefited from an uptick in ASP on the sales that remained, which more than offset that elasticity. So overall, our guidance for Q3 and outlook for the full year contemplates a range of scenarios regarding tariff policies, including the de minimis exception. And if you look specifically at Q2, what I would tell you is that the GMV growth from 4 deployed items accelerated sequentially and the year-over-year growth for Greater China GMV overall was similar in Q2 versus Q1 on an FX-neutral basis.

Operator

Operator

Our next question will come from Shweta Khajuria with Wolfe Research.

Shweta R. Khajuria

Analyst

I have one on ad revenue growth and another on just durability of GMV growth. So ad revenue has been growing pretty nicely. How do you think about durability of this revenue segment? Is it ad load, new ad services, pricing, ongoing share gains? Where do you see that sort of continue to -- growth to come from? And then the second one is on durability. I guess, it's of GMV growth. It's a follow-up to one of the prior questions. When we think about your growth profile, is it fair to think of it as increasing penetration of focus categories plus benefits of horizontal initiatives, both combined in addition to improving core GMV growth to get you to maybe even potentially higher than mid-single-digit growth in the mid- to long term. Is that the right way to think about it?

Jamie J. Iannone

Analyst

Yes. So when you look at our ads growth, we see a long runway for ads growth and penetration from adoption, from listings penetration, ad rate optimization and scaling our new products. Our first-party advertising business grew 17% in Q2. And it was really broad-based and balanced across our portfolio of CPA, CPC and our offsite ads, all contributing to that growth. We reached 2.5% of GMV, and we've talked to about having a line of sight to at least 3% penetration. And we see that more as a medium-term goal than a ceiling, and we expect advertising revenue to outpace GMV for the foreseeable future. I'm also excited by how that team is adopting new AI technologies, not just in kind of the dashboards and [ recommendations ] to sellers, but in the quality of how we're applying our advertising to the experience. On your question on the GMV opportunity, I'd say what we laid out was that we thought -- at our Investor Day was we thought the medium -- I'm sorry, the core categories could get to essentially flat, and that in a normalized environment, our focus categories would be growing kind of in the 9% to 10% range. Obviously, core categories grew this quarter at 1%, and you see where focus categories are driving. But I guess to back up and go at a higher level, I think what you said at the upfront, Shweta, is exactly what I'd say, is it's a combination of all of those growth drivers. It's -- the success that we're seeing in focus categories and that growth above and beyond the core categories. The work that we're doing in horizontal, which helps our core categories also helps our focus categories and a lot of our focus category buyers tend to buy in our core categories on the platform. And then the third is the geo-specific investments, especially around C2C, all of those really contributed to us, started contributing in '24 and contributes to us in '25 and will be kind of the key growth drivers for the business going forward.

Operator

Operator

Our next question will come from Lee Horowitz with Deutsche Bank Research.

Lee Horowitz

Analyst

A couple if I could. Maybe just following up on an earlier question on international GMV. Obviously, the delta to the U.S. is quite wide right now. Is this all meant to be due to the macro environment and just the overall consumer backdrop? Or are there pieces of the U.S. market that are working quite well right now that could be on the come for the international side of the house in the coming years? And 1 follow-up, if I could.

Jamie J. Iannone

Analyst

Yes. Look, what I would say is it's predominantly vastly the macro environment. If you look at the U.K., consumer confidence remains low, inflation remains elevated and the latest GDP forecast calls for very little growth in 2025. And I think Germany is even tougher with declining consumer confidence and no real GDP growth expected in '25. There's obviously some other kind of idiosyncratic factors like the challenges in the auto and the manufacturing sectors further, I think, straining the German retail landscape. I think the initiatives that we're doing are helping kind of our performance in international, specifically the work that we're doing around C2C is helping navigate well what I think is -- still remains to be a challenging backdrop in the EU. We continue to take innovations from every part of our business and looking and extending them to other geographies. But predominantly, I think the challenge we're seeing in Europe right now is the macro backdrop.

Lee Horowitz

Analyst

Then maybe 1 follow-up on eBay Live. Maybe if you could help us better understand the opportunity you see here a bit more. How do you think about what the size of the overall market may be here? What sort of signal maybe you're getting from buyers or sellers that this is the right place to invest? How you're thinking about maybe the incrementality of using this as a format to move some of your categories? Any help on how you guys decided to move in more aggressively in this category would be great.

Jamie J. Iannone

Analyst

Yes. Thanks for the question, Lee. So look, Live is a major focus for us for 2025. It's still in its early phase of growth, but we're really encouraged by the strong interest that we're seeing from sellers and buyers. That's not just within the collectibles category, where there's a lot of adoption, but also in other areas like luxury watches, jewelry, handbags, pre-loved apparel, I'd like to go on to just kind of see who's using the product. We've been expanding the product. In Q2, we actually launched eBay Live in the U.K. at London's Comic-Con. We've kicked off the eBay Live on Tour throughout the U.S. for kind of live streaming events. We've been innovating on the product with a new kind of seller host console, which makes things much easier. Everything is like one click away and easier to kind of execute on eBay Live. And we brought out 2 of the most requested features from our live sellers, which were autocharge and combined shipping. The way I think about the potential is -- I've been around this business since 2001. And what's always been exciting and I've always said is give sellers a tool in this marketplace and watch what they do with it, and it's just going to be exciting. And that's what I find here with eBay Live is these buyers, they don't want to see like some celebrity on Live. They love the authenticity of our sellers that really know that Pokemon area or that anime, or are really into luxury handbags. The community elements that we see coming out from eBay Live are exciting because you see sellers interacting with their buyers, buyers interacting with each other on the platform. And eBay is really at the home of these community enthusiasts. And so seeing those pieces come out, I think, has been great. So it makes me super excited by the potential, and I'm optimistic that given the level of engagement, the metrics that we're seeing around how buyers are gravitating to them and the increasing value contribution. So we plan to continue to invest and improve this experience for buyers and sellers. And that will be fun to watch kind of all the different areas where they can take eBay Live.

Operator

Operator

Thank you for joining. This concludes today's call. You may now disconnect.