Thank you, Chris. I've never personally worked in the Pest Elimination business, but I love that business. It's unbelievable the performance that it delivered in the best of times, like in the most difficult times as we've seen as well over the past few years. Steady, high-growth, high OI growth business, great margin and great future. And maybe a few points here. The first one, they've reached the threshold of $1 billion sales in '23. For me, that was the moment to separate that business and to have it report directly to Darrell Brown, our Chief Operating Officer because it's a business where we want to have all the focus, all the attention, all the investment that we can get as well behind it because it's high growth, high margin, high return.
So that what we've done internally from a management operating perspective, that led directly, obviously, to how we report as well that business and wanted to make sure that our segment reporting was perfectly aligned with the way we manage as well the company at the same time. And on a side note, it helps you as investors, obviously, to see in full transparency how this business is performing. And how it's operating as well at the same time. And you're going to see that it's maybe not the biggest, best elimination business on the planet, but it's the best performing one, highest growth, highest margin, which is a pretty cool place to be.
Now on how we're going to keep driving that business for the future, it's going to be first and foremost, internal. So organic. We have a great team. And especially on the technology side, as you've seen during Investor Day, and we'll see so going forward as well. We're leveraging all the digital capabilities of our company. And keep in mind that we have in Industrial, for instance, 100,000 devices that are connected today. We have over 1,000 people in digital technology that have been working for years as well behind all the capability build that we have today. While we're going to leverage all that in our best elimination business to ultimately really transform that business into a digital business.
To the question of M&A, can't make big comments on that, but we will keep doing some small bolt-ons as we've done in the past because we know how to do it. It works really well. So every time we will find good companies that we can add to our Pest Elimination franchise, we will do so. So a great story that keeps getting better and will get better in the years to come.