Zhihui Yang
Analyst · Leon Chik from JPMorgan Hong Kong
Yes. Let me tell you, actually English is always required, always needed by Chinese people and Chinese parents. But for New Oriental, we -- like about a year ago, we had a department project called English Learning Programs. But we see that actually those students who are in POP Kids English and U-Can middle school, high school program and also overseas or domestic, these students have divided themselves into different departments of New Oriental. That is for those students from 4 years old up to 12, they were studying POP Kids English. And at 12 to 18, they were studying U-Can. And above 18, they were studying domestic in universities. So that's why we break up our English programs, as those students will go to different age groups to study English. That doesn't mean that English is not needed for Chinese people. So we can see actually a raise of students numbers study English in New Oriental, but we -- nowadays, we don't have a pure English-studying department or pure English-studying project in Oriental, because those kids have been divided into all different groups. This is actually good for New Oriental because while they study English in the same age group, they also can choose to study maybe Chinese or mathematics or physics or chemistry. So that's why you can see a good raise in numbers of students in New Oriental in K-12 system. So I think this a good strategy. As for Chinese people, those adults who wants to learn English, we have now built up some pure online English-studying gadgets and apps for these people, like Le Ci [ph] -- which -- who helps students to study vocabulary. Like vocabulary actually is my strength when I was in university and when I was teaching in New Oriental. But nowadays, we do not ask the students to pay money to study in New Oriental for remembering vocabularies, because this app can help a student to remove all these work also. So after they remove all of those work, we invite students come to New Oriental to listen to other studies, maybe grammar or maybe to pass an examination or like test preparation. So this is more effective students. On the one hand, the students feel that they have been saving money. And on the other hand, they feel it's more effective because they can study vocabulary, for example, later maybe oral English or writing any time they want. So English has never been uncertainty in China. Chinese people have never been more eager to study English than ever before, because they know that their kids need English language proficiency in order to survive better in this world. Thank you, Leon.