Marshall Loeb
Analyst · Alexander Pernokas from Bank of America
Okay. No, good question. Hypothetical’s I'm guessing. But we could have gone to those markets. What we like about our Sunbelt markets is also the growth. I mean I think we're seeing the opportunities, that a rising tide raises all ships. So just with – our bet is there's going to be 0.5 million more people in Dallas, Orlando, LA than there are today, where the job growth, where the retirement is. So we probably would have done well in those markets, but not as well as we've done in Sunbelt markets. I guess big picture what we've been trying to do mainly, rather than go to new markets, and again maybe it's a process. First, we wanted to shrink Houston. I guess if you go back just two or three years, we felt like we needed to reduce this – not that we don't like Houston, but it was just over allocated. Reduce the size of Houston and then opening the office in LA and doing some things. There were some existing markets we were in like – I know they are Uber – hyper competitive. LA, San Francisco, San Diego, Denver, Las Vegas were we said, we've been in those markets. Let's be more active in those markets, have more boots on the ground. So we've been active there. We entered Atlanta, Miami, for example. So to kind of push that geographic diversity without getting out of our footprint and then maybe where you're heading would be the next leg of the stool. If we don't enter any new markets in five years, I'd rather be patient about it. I think that would be okay, but I'm sure there are opportunities. And kind of like Greenville this quarter, we're always looking at two or three markets that may or may not make sense. And at some point, Denver is not exactly a Sunbelt market, but we've been there for 20 years and it's got good growth. It has the attributes of a Sunbelt market other than climate I guess. So we'll get there. It will just be over time and we'll hopefully do it in a disciplined manner.