Good day, everyone, and welcome to The Estée Lauder Companies Fiscal 2025 Fourth Quarter and Full Year Conference Call. Today's webcast is being recorded. For opening remarks and introductions, I would like to turn the call over to the Senior Vice President of Investor Relations, Ms. Rainey Mancini.

Hello. On today's webcast are Stéphane de la Faverie, President and Chief Executive Officer; and Akhil Shrivastava, Executive Vice President and Chief Financial Officer. Since many of our remarks today contain forward-looking statements, let me refer you to our press release and our reports filed with the SEC where you'll find factors that could cause actual results to differ materially from these forward-looking statements. To facilitate the discussion of our underlying business, the commentary on our financial results and expectations is before restructuring and other charges and adjustments disclosed in our press release. Unless otherwise stated, references to net sales refer to organic net sales which excludes the noncomparable impacts of acquisitions, divestitures, brand closures and the impact of foreign currency translation. You can find reconciliations between GAAP and non-GAAP measures in our press release and on the Investors section of our website. As a reminder, references to online sales include sales we make directly to our consumers through our brand.com sites and through third-party platforms. It also includes estimated sales of our products through our retailers' websites. Throughout our discussion, our profit recovery and growth plan will be referred to as our PRGP. During the Q&A session that we ask that you please limit yourself to 1 question so we can respond to all of you within the time scheduled for this webcast. And now, I'll turn the webcast over to Stéphane.

Thank you, Rainey, and hello to everyone. Before we discuss our results for fiscal '25 and '26 ambition, let me begin with a moment of remembrance of our beloved Chairman Emeritus, Leonard A. Lauder, who passed in June. On behalf of myself, Akhil, the executive team, Board of Directors and the Lauder family, we extend our heartfelt gratitude for the sympathy shared. We were profoundly moved by the outpouring of compassion for employees, consumers, peers, retailers, suppliers, media, analysts and investors. Your condolences celebrated a life beautifully lived and a legacy deeply felt, recognizing how Leonard uniquely shaped and revolutionized not just our company, but also the beauty industry. Leonard was a mentor to me and as he was to so many others. He was a strong advocate for Beauty Reimagined when he entrusted us to lead. We are more committed than ever to regaining prestige beauty leadership in his honor and upholding the company's values it championed. Turning to our fiscal '25 full year performance. Our results were in line with the revised outlook we provided in May and the expectation Akhil and I set in our first earnings call in February. Nearly 2/3 of our 8% organic sales decline came from travel retail as it decreased 28% driven by strategic decision and prolonged week conversion. Importantly, we ended fiscal '25 much better positioned than fiscal '24 with healthier trade inventory, especially in travel retail Asia for currently forecasted demand. Travel retail represented approximately 15% of reported sales, down 4 percentage points from fiscal '24 and 14 percentage points below its fiscal '21 peak reached during the pandemic, making it more similar to the channel global prestige beauty share and reducing our exposure to its volatility. Gross margin expanded 230 basis points to 74%, driven by PRGP benefits and…

Thank you, Stéphane. Hello, everyone, and thank you for joining us today. Before discussing outlook, I'll briefly recap our fourth quarter results and highlight progress in key areas of the business. For more information on a full year and fourth quarter performance, please refer to our press release issued this morning. Overall, we delivered fourth quarter and second half results at the top end of our implied guidance range. Starting with top line. Organic net sales declined 13% in the fourth quarter, reflecting declines across all product categories, except fragrance as well as across every geographic region, primarily driven by global travel retail as we expected. And encouragingly, we are seeing positive results with share gains in some key markets, notably in Mainland China and Japan. In the U.S., we made significant progress in narrowing our share losses during the fiscal year and gained share in the second half. Now looking at margins. Our gross margin for the fourth quarter was relatively flat even as we faced the steepest sales volume decline of the year. For the full year, we delivered 230 basis points of gross margin expansion despite our sales deleverage, landing at 74%. This meaningful expansion was driven by the relentless execution of our PRGP. Turning to operating margin for the fourth quarter. We delivered 4% compared to 9% last year. This was driven by a 580 basis points increase in consumer-facing investments as a percentage of sales. On the full year, consumer-facing investments increased 400 basis points as we invested in our brands as part of Beauty Reimagined to fuel growth and long-term value creation. These investments were enabled through our PRGP, which fueled our continued progress in reducing nonconsumer-facing costs in the fourth quarter, ending the year with a 6 percentage reduction. In the fourth quarter,…

[Operator Instructions] Our first question today comes from Dara Mohsenian with Morgan Stanley.

So clearly, a lot of hard work occurring under Beauty Reimagined, significant plans in place in the 5 key action areas you mentioned. I wanted to touch specifically on simplifying the organizational structure just -- and the restructuring there. How much progress have you made so far? What changes are left to be implemented in fiscal '26? And I'd just love to get your sense for how the organization is handling the change culturally, both on the organizational front, but also just in a broader context. There's obviously a lot of change occurring for a company with a proud heritage and tradition. So are you satisfied with how quickly the organization is moving so far? And how do you think this change is being seeded culturally?

Yes. Thank you, Dara, for your question. I think it's obviously at the heart of all the changes that we are implementing and obviously delivering on the vision of Beauty Reimagined, like you said, on the 5 key action priorities. I think from an organization standpoint, you've heard me say in the prepared remarks that we are going to announce in the next coming weeks, the Head of R&D, which will actually complete the new leadership team in place. And we've done that in a very short 6 months since we've announced the new organization. Also, if you remember, we've announced the collapse of the 7 region into 4. So today, and Akhil mentioned in his prepared remarks also like the new geographical structure on which we are going to report on, which is obviously the Americas, U.K., Asia and travel retail and China as a stand-alone region. So all of that is already in place and very, very pleased with the progress that we are making at this point. The team is really committed on the changes that we are doing. We have had relentless communication throughout the organization. Personally, I've had like multiple town hall through the organization. Many of my executive team leaders also did the same thing internally, but also externally. We spent a lot of time communicating with you guys, but also with our suppliers, our retailers, all the changes that we are making around the world. I've said it multiple times, this is the biggest organizational transformation that we have done in our history. And we are changing compensation to just make sure that everybody is rewarding on the total and the execution of Beauty Reimagine, and we are really laser-focused on the time that we have left to deliver the PRGP. We --…

The next question is from Steve Powers with Deutsche Bank.

This is a question perhaps more for Akhil, although, Stéphane, I obviously welcome your perspective as well. I was hoping you could just maybe better decompose the gap between retail sales and shipments that you see entering fiscal '26. I'm curious as to how much of that is still the byproduct of elevated trade inventory in pockets versus the discounting you mentioned versus perhaps channel mix dynamics or otherwise? And then I guess, as you look forward, just how you anticipate that gap looking if it still exists as you exit the year versus the beginning?

Thank you, Steve. So I would say, if you look at the big picture from where we closed fiscal '24 to where we closed fiscal '25, and you look at our largest markets, travel retail, China and U.S., in every single market, we have reduced inventory, and we have brought it in a meaningful way to where we need it to be. So that's the first step. I think in travel retail, from where we see retail now, I think we are very much there. China, we have always kept lean inventory, and we are in a good place there. In North America, we are -- while we have reduced inventory, we still -- because of the retail environment, we are just watchful of what -- how we want to manage that. Going forward, we expect this gap to narrow. So in terms of your big takeaway, our net should start to track retail much closely than it has in the past. So you should feel good about it. And of course, we'll give you quarterly guidance, which is why on quarter 1 in North America, we gave you already the perspective that we see some challenges. However, overall, your takeaway should be that we are shipping to retail, as Stéphane and I had said, very much build retail, ship to retail. You could have a variance on the quarter, but we will never let it pass that. We will adjust it right in the next quarter. And of course, we will be very transparent in communicating that. Now in some of the markets like North America, where we are, as part of Beauty Reimagined, changing our coverage and going to pure-play retailers, moving more to specialty multi, et cetera, there comes a channel mix, which creates that dynamic. There comes certain costs which go above the line versus below the line, which create that gap between retail to net, but these are profitable channels and overall value-creating channels. So overall, I would say we have made dramatic progress. We are watching this very carefully. And going forward, we expect the gaps to be significantly narrow versus where we have been.

Yes. And I think, just one thing to add to what Akhil was saying. I think you're seeing even in the algorithm for the year, where we said we have a modest growth for travel retail, mid-single-digit growth in China. For the rest of the business, we are in low single digits, but we are seeing gradual improvement from our net sales throughout the year because of what Akhil said, we are aligning retail and net throughout the year quarter-over-quarter. So still a bit of a gap in Q1, as Akhil mentioned. But frankly, you're going to see that in the exit of '26, we will be in a much better position, frankly, in all the geographies. But again, the big work was done in fiscal '25 on reducing dramatically the inventory in travel retail, and we existed fiscal '25 in the right place. So now it's fine-tuning to make sure that the total net sales and the retails are aligned going forward.

The next question is from Lauren Lieberman with Barclays.

Just wanted to hone in a bit on North America and Stéphane or was Akhil's comment that markets with significant department store exposure would sort of remain more challenged. And so you've made great progress in North America, presence on Amazon, et cetera, market share gains in various periods. But how should -- how are you thinking about the balance of channels in North America? And frankly, how long it takes for the region to get to consistent sales growth given still that weight of department stores? And I guess to go more pointedly, would you consider sort of more dramatic action the way that you've taken in travel retail to effectively at this point, proactively reduce exposure to the channel?

Thank you, Lauren. I'll start and Akhil will just like add flavor to it. Now when you look at North America, let me take a little bit of a step back because the market is very strong. And we've seen it in fiscal '25, really gradually improving sequentially quarter-over- quarter. And even the beginning of fiscal '26, what we see in the month of July is strong, and we're strong. In our prepared remarks, we said that we've been gaining market share for the first -- the last 6 months of the last fiscal year. And that's the first time in many, many years. I've said it last quarter, said it again, this is a massive transformation. To what you're pointing, Lauren, a lot is coming from, obviously, the first pillars of Beauty Reimagined, which is to increase the consumer coverage. We've made and we made it very intentionally and strategically. Today, we have 11 brands on Amazon. And the interesting thing with Amazon, obviously, we are very pleased with our progress with Amazon and Clinique was like the first brand to launch. Aveda and Origins were the last one to launch. And we're seeing even as we are lapsing the anniversary of Clinique launch, Clinique continues to be very, very strong, which tells us that we've been able to just attract new consumers, but also reengage with lapsed consumers over the past 12 months. Amazon not only is adding new consumers for us, but it's also acting a little bit as a megaphone to our total business because Amazon is not only a commerce platform, but it's also the majority of the beauty search that is happening in the market. So we have been seeing a lot of positive momentum in retailers like Ulta, where we are very, very strong. Obviously, our online business, our own online business, online.com is also strong. We have a lot of work that still needs to be done on the more traditional channels like the department stores. And obviously, as a percentage of our total business, they continue to reduce, and we are working very closely with our historical partners to make sure that we focus on the top stores to make sure that we're also recruiting the right consumers. There's still a lot of traffic and a lot of demand in these stores. So we're seeing a good momentum. And I have to say the early results that we are getting in July are extremely encouraging, where July, again, we are in market share gain. And we are not only market share gain on brands like The Ordinary, but we are also across Lauder, Clinique and M·A·C, which gives us a lot of confidence that we are on the right track to make the changes. And you will see the mix of new retailers like Amazon or specialty-multi increasing in the total going forward, and that's the intent that we have.

Yes. I would add a few things to what Stéphane said. So I think overall, we are very pleased with where the channel mix is evolving in North America. As Stéphane said, we now have a much more balanced view of what e-channels bring, I mean department stores are probably less than 1/3 of our business, not probably, they are 1/3 -- less than 1/3 of our business. We have built Amazon business, which is significantly a larger part of our mix of business. We have a large DTC business between brand.com, between freestanding stores. So we now have a much more diversified business than probably most people realize. And what we intend to do is to really serve the consumers and underlying e-channel as part of very consumer-centric approach. There's a different consumer there. We are serving them according to that. And over time, we will continue to build. We do have opportunity to grow further in specialty multi, and we are looking at every opportunity to go. As Stéphane said, wherever the consumer is, we are going there, of course, in a value-creating way.

The next question is from Ashley Wallace with Bank of America.

So one of the data points that you gave at Q3 was organic revenue growth ex travel retail, which was minus 3% at the time. Are you able to share with us what Q4 ex travel retail organic revenue growth was? And whilst I recognize the market is not linear, I think reporting from global beauty peers does show a more supportive beauty backdrop in the U.S. and China in Q4 versus Q3. So maybe if you didn't see an improvement in your organic revenue growth ex travel retail, what do you attribute this to? Is this just a gap between your sell-in and sell-out or something else that's happening there considering we've seen the other players show improving trends there? And then I guess when you think about the '26 guide, can you help us understand when we should be expecting ex travel retail organic revenue growth to turn positive? And I guess the reason I ask this is it does seem that this is the part of your business that you can influence more heavily through product innovation and distribution push, where the travel retail component feels still a little bit more out of your control and impacted by market dynamics.

Yes. So our overall business, excluding travel retail, was in the similar range of single digit -- low single-digit decline. Our goal is to clearly improve the business, as we said in the guidance. We look to see -- to get to positive growth in fiscal '26 overall in that low single digit. That's our guidance. And part of the reason is what we explained, right? And net sales in North America in spite of the positive retail was negative, which we are working to close that gap for the earlier question from Steve as well. At the same time, what we have seen versus the first half of '25 to back half of '25, we did see slowdown in Europe, which is part of that business. And of course, we are working to accelerate that as part of the -- really the Beauty Reimagined pillar. And emerging markets, more diversified businesses in rest of the world, including the strength we have seen in Japan, et cetera, we believe that we can get to stronger growth outside of travel retail. And the good news is that the China business is starting to pick up. We had back half of fiscal '25, we had mid-single-digit growth in our retail and growing share. So like you said, clearly, travel retail, we are adjusting to retail. We are focusing on building retail there and shipping accordingly. But in other parts of the business, namely China, positive retail in the U.S., opportunities in emerging markets, we believe that we can gradually, as Stéphane said, this will take some time, but we are in the right direction in terms of driving this business.

Yes. And Ashley, just to add to what Akhil said, I just want to go back to what we've guided for the year with a modest growth for travel retail. And we still have ways to influence like we did with the reduction of the inventory last year. It is true that we are starting from a lower base, but we have a new team in place in travel retail, and we are really focused on accelerating retail. We'll be happy to just like show you many of the activities that we are doing in travel retail across Asia, the Americas and Europe, where we are expanding distribution in the Americas and in Europe. So there's still a lot of untapped potential for us in many airports around the world. And actually, just one data point was interesting. In the month of May, we turned positive in Hainan, thanks to all the activities that we've put in retail with Estée Lauder, La Mer, Jo Malone, and you name it pretty much across the brand. Now the rest of our business is gradually and sequentially getting better with the intent and the ambition that by the end of fiscal '26, we will be in positive in the rest of the business. We are foreseeing that China will be positive in the mid-single digit. China is stabilizing. We are gaining share. The other data point is we have early signal in July that we are also gaining share after a very strong Q4 led by 618, where we had top ranks and very top performance for Estée Lauder, La Mer, Jo Malone and many other brands. So we are seeing gradual improvement from a net sales standpoint. From a retail, we're already there in North America. We are accelerating in the emerging market, and we intend to be in double-digit growth for the fiscal year in emerging markets. As Akhil said, the challenge that we have to work on us, The Estée Lauder Companies, but also because of the trend in the market is the big Europe, where we are seeing a decrease in consumer sentiment and obviously, a little bit of a softening of the trend, especially in the key markets like France, Germany and to a lesser extent, in Italy and Spain. But so we are very conscious of that, and we are working with the team, the new team in UK to make sure that we are deploying more innovation in this market and having the right consumer coverage with the right media investment to recruit new consumer to our brands.

The next question is from Rupesh Parikh with Oppenheimer.

So just going back to the operating margin guidance for the full year. I was just hoping to get more color on the interplay between gross margins and SG&A. And then as you guys make that progress towards the double-digit operating margin target, where you see more improvement on the gross margin or SG&A line?

Rupesh, I'll start. Stéphane, can add. So overall, in the 9.4% to 9.9% guidance that we gave, we believe that we would have gross margin flat to positive in spite of the significant tariff offset that we made. So in absence of that, we would have expanded gross margin on top of the 230 basis points that we expanded. And of course, as Stéphane said in his prepared remarks, we are looking at more opportunities to offset that through various PRGP and pricing opportunities, which we have not yet implemented. So as we look forward, which is your question, Rupesh, we do think there is more opportunity in gross margin over a longer period of time. In '26, we believe it's more in SG&A. So a large part of our growth in margin in '26 would come from SG&A, primarily from nonconsumer-facing. So we will make sure that we have the right fuel to drive our brands and the overall Beauty Reimagined strategy. But on everything else outside, which the consumer doesn't see, whether it's a G&A, whether it's the shared services, whether it is our employee cost, where we had announced a significant restructuring amount to rightsize our business, we will be doing that. Within SG&A, just to double-click is that, as Stéphane said in his prepared remarks, we are looking at end-to-end business model change and driving the outsourcing opportunity, driving procurement opportunity as well where we have a full-on project looking at every single OpEx in the company to look at what -- how we can consolidate, how we can drive better efficiency, how we can procure better, how we can spend better or less. So our growth will come from SG&A in a primary way, but also from gross margin. We believe there is opportunity in both, primarily SG&A.

Yes. Just one quick addition, Rupesh, on this point. We are laser-focused on growth. The PRGP, if you remember, the G is growth. So a lot of the savings that are coming from the PRGP, which we are already in completion of the first year, and we still have 1 year to go. And as I said in my prepared remarks, we're very pleased with the progress that we've made. We are reinvesting a large part of this cost saving into consumer-facing. And I said it in multiple calls before, we could have taken a very different position to just like drop many more of these savings to just improve quickly or faster the operating margin. But we strongly believe that with the strength of our brands, with the innovations that are coming and the new media model that we are putting in place, we need to fuel the growth going forward and the consumer acquisition that we just need to go back to historical algorithm growth algorithm and beat market share. When we get there with the new operating model that we are putting in place with lower SG&A, a better gross margin than what we have had over the last few years. We know that there will be a lot of leverage going forward. But we need to be laser-focused on activating retail. And obviously, as we made in the other question that we tighten the retail to net, and this is just going to create a lot of leverage going forward.

Next question is from Chris Carey with Wells Fargo Securities.

So I just -- a 2-parter, just regarding the quarter-to-date developments, specifically in Asia that you highlighted in the press release, I'd love to just get a bit more context on what you're seeing from the category and your own performance. And then regarding Europe, you did mention that you've just seen a bit of slowing in the category. I know there's some new leadership in the market as well, looking to drive accelerated penetration. What's your outlook for Europe specifically as we think about the next 12 months, both the category and your own performance? And what are appropriate benchmarks for success and sequential progress in the market?

Thank you, Chris. So let me just decouple when we talk about like Asia between the trend that we're seeing in China and in the rest of the Asia region because obviously, we have -- and as we mentioned, we're seeing some very encouraging sign of stabilization in China, and that's the most important thing. Consumer sentiment is getting a little bit better. It's still lower than what it was like a few years ago. But in our case, we have a very, very strong performance. We have growth in all categories and all channels in Q4. And that was exceptional. It's been a long time for us getting to this position. We had 10 brands who grew in retail, including our big brand, but in a much more diversified way. Obviously, Lauder and La Mer continues to just like do some very strong activities, but we've seen tremendous retail acceleration on Jo Malone, on TOM FORD, including TOM FORD makeup and so on and so forth. We have also a very successful launch of The Ordinary in China with Sephora that we are expanding as we speak on Tmall. So we're seeing a lot of good momentum in China. Obviously, we are -- there's still some work to do. The market is soft, but more importantly for us, we are gaining market share. In the rest of Asia, I have to say we are seeing some slowdown. Japan continues to be strong for us. We are gaining market share, but we've seen a sequential reduction of the performance linked to FX and other reason, which is obviously less tourists when obviously, the effect has been swing in the different direction. Korea has been soft, and we are working with the team to -- we have a new general manager…

The next question is from Peter Grom with UBS.

So thank you for all the details on fiscal '26, but just listening to you both and reading through the release, there's just a lot going on, a lot of moving pieces. So when we just think about the fiscal '26 guidance, can you just talk about the level of visibility or confidence you have in the outlook at this point in time? And I guess, specifically, have you embedded some cushion if some of these assumptions were to move against you?

Peter. So overall, I would say that, look, when we give this outlook, we, of course, take the best view possible and take the -- of course, a risk assessment on that. What we are seeing, which is positive, which is meaningful for us, is definitely China. China has had -- market has grown, and we have grown retail mid-single digit. That's one of the largest beauty markets on the planet. That was not the case in the first half of the year. So with 2 back-to-back quarters of mid-single-digit growth for us, growing share, that definitely gives us some confidence, barring any geopolitical things that is not in our control. What is controllable is working, we are definitely winning in that market again. So that's good. Secondly, on travel retail, with the work we have done on the inventory and the difficult choices we made in '25 gives us a base from where we can grow. And retail is still challenged in Travel Retail, but our shipment base was -- did the hard work in '25 to make those choices. So on travel retail and on China, barring any exogenous factors, we have good visibility now. Thirdly, in North America, we are starting to build retail positive, and we grew share in the back house, right? So that gives us confidence that in North America, we are getting more competitive again with all of the channel changes, et cetera, we have done. So these are the 3 largest businesses. Other than that, we have a strong presence in emerging markets around the world, and we are working to accelerate. That's one of the things Stéphane has made it clear very early on that, that will be a priority. So that is a growth opportunity for us where we are working to do. Of course, emerging markets come with their own volatility, but they are still a growth opportunity, and we are well positioned there. So when you look at our largest businesses from a sales standpoint, as I covered, we have good data points to support our outlook in a meaningful way. When I look at from a profit standpoint, we did the hard work on -- we have done the hard work on PRGP to know what our cost structure would be, what our COGS will be, what tariff would be, what mitigation we can do. So when we look at the cost work line by line, we, of course, have done the work to give you the margin outlook we have given. So both from top line, margin, growth margin and cash, we believe the outlook we are giving you is the best based on the information we have today, of course, with prudency, which you would always expect from us.

And I would say, Peter, just one quick thing. Obviously, we've said it, and you see it yourself, there's an enormous amount of volatility out there in any geographies around the world. So we have ranges to give us rooms basically to deliver, like Akhil said, the outlook. And I think you should see that from this team that we've overdelivered PRGP to our expectation. We will continue. We have 11 months to go into this fiscal year, and there's not a day in the week that we are not looking for new opportunities to cut costs where we need to do it, to refuel basically our brands everywhere around the world to activate retail. So we have ranges. Obviously, you would expect from any good managed business to have ranges not only to deliver the outlook, but also for us to continue to do meaningful work. You saw the work that we're doing in gross margin throughout fiscal '25. With the enormous amount of volume deleverage, we've been able to just improve gross margin by 230 basis points and even beat the guide that we gave for Q4 in fiscal '25. So expect us to continue to act with the same determination to cut costs where we need to cut cost to invest to accelerate retail and to deliver on our guide for the year.

The next question is from Andrea Teixeira with JPMorgan.

Just how much your PRGP gross savings? And Stéphane, you really -- as you said, you over -- I mean, the whole team has overdelivered on this plan. But how much are you including in guidance for this margin expansion that you gave out at the midpoint and out of the whole program? And how much reinvestment in client-facing initiatives you're embedding you're making this year? So how much it kind of falls down to the bottom line? And just trying to reconcile your comments, and that's just a clarification question. Of the 500 basis points gap in retail against shipments, by my math, it probably grew about 2% in the Americas. I think that comment was the 500 basis points was in particular to the U.S. So my clarification questions are, one, can you comment on how much the exit rate was in the Americas? And b, how much would be embedding retail growth standpoint in the U.S. for the fiscal year for the quarter to come? I'm just trying -- I know you said it will be better than that 500 basis points gap, but just thinking of the full fiscal year, and c, how much you're -- you mentioned the potential for the price increase as an upside to the gross margin outlook. I was just hoping to see if you can clarify if there is any price increases in the low single-digit outlook for local currency growth or if that's an upside.

I'll start with the PRGP. So overall, when we first went -- announced PRGP, we had said $1.1 billion to $1.4 billion that was the first time and then Stéphane and I expanded it. When we expanded it, we also said to you, hold us accountable to margin instead of giving you a dollar tracking of PRGP figures because the business was significantly deleveraging. So that was definitely -- and since that promise, our mission has been to grow margin, which we grew in gross margin. We are growing overall margin in '26. That's our forecast. And then, of course, we are committed to getting to strong double-digit margin. But within that, let me give you some more clarity. So out of the $1.1 billion, $1.4 billion we had originally intended, we had said we'll do more than 50% in '25. And what Stéphane referred to is that we significantly exceeded that more than 50% number in '25. Then to your second question, how much you are embedding in '26. '25 and '26 are both fiscal years with large amount of PRGP savings that we are embedding. The way you could read that is really through a restructuring. We said that restructuring, we have spent closer to $700 million. Our total announced restructuring was $1.6 billion, $1.2 billion to $1.6 billion. So there's still room for us to do the outsourcing project that we talked about and other opportunities that Stéphane has talked about in terms of streamlining the cost structure. So our forecast definitely takes into account a significant amount of PRGP saving. What is not counted here in '26 is really the outsourcing work that is still will be in outer years and also procurement work, which we are working on, which should be another big lever. So that is our mission. Overall, we said 5,800 to 7,000 employee headcount. We already communicated that we have done about 3,000 plus. There is still -- we -- of course, will balance. We're not trying to reach a number, but we are definitely trying to reach a margin in a way that we can execute the business, fuel the brands and then, of course, deliver the margin. So that's overall on PRGP.

And maybe on pricing, just like one thing, Andrea, on pricing. Obviously, as we always do, we have pricing power, and we embed low single-digit like increase in pricing. But I just want to make sure that we're very clear about our strategy this year on pricing and potentially going forward. We will continue to build on pricing power. That's why we're investing and we have a very strong brand. But we are making sure also that we are bringing to market new innovation at the right price point. I made it very clear in my prepared remarks that we are playing with a different price tier of prestige from the entry with The Ordinary and Clinique all the way to Re-Nutriv and Estée Lauder, thinking about like La Mer and Jo Malone. We have a lot of like pricing power between our brands. But we are very careful of understanding where the growth is happening by price band, meaning like is the price -- is the growth happening between $10 to $15? Is it happening between $20 to $25 or beyond and really tailoring our innovation to where the growth is. And in addition, I want to make it also very clear, and we said it, we have taken some strategic price reduction on some of our products to reignite growth on some historical products. Not only we've reduced discounts, but we've adjusted prices. Now on the total, obviously, we are still pricing power and we're increasing price. And that's the way that our guide is also built for fiscal '26.

And your last -- one other question you had was on North America, the 5-point gap. So clearly, I mean, we as quarter 1, we expect this gap to be high. But for the full year, we expect this gap to definitely compress from the 5 point that you saw in the full fiscal of '25. And of course, we'll continue to give you visibility into this every quarter and so count on that.

This concludes today's question-and-answer session. If you were unable to join from the entire webcast, a playback will be available at 1:00 p.m. Eastern Time today through September 3. Please visit the Investors section of the company's website to review a replay of the webcast. That concludes today's Estée Lauder's conference call. I would like to thank you all for your participation and wish you a good day.