Kathleen Skarvan
Analyst · MAC Funds. Please proceed with your question
Hi, Jenifer, it's great to have you on the call today. This is, of course, Kathleen. I appreciate your two questions here, and let me take the CRM first. And the response to your question around is it going to help us track our patients, track our clinics, and potentially advance our ability to move forward with our growth strategies. And the answer is absolutely. This is a CRM that's a bit unique. And it is customized for our needs. And as you know, since we are working in the homecare environment the service level to a patient is so critically important, not only for the patient, but for the provider to know that their patient is being responded to in a timely manner, that their product is being shipped, that the trainer has been there in the home. And so our sales team will have the same information that our reimbursement team has here on that whole process. And so, in addition to our people here at reimbursement and our corporate office, the sales team can be intimately involved in that communication and that responsiveness. Also, as you know, it will be used for generating leads and helping us to expand our footprint and the number of clinics that we're brining on and working with, with SmartVest. So we are really excited about it, and getting that positive feedback from our team and our providers. On the competitive landscape, again, I appreciate this question. And I would say that from an external -- externally the competition is certainly something that has been a force for us. And when you think about the tac [ph] that we took nine months ago in deciding that we needed to accelerate our growth with more people in the field selling our product, it was partially a response to the competitive forces. It also of course primarily is because we feel there's a great opportunity out there to identify bronchiectasis patients and the airway clearance is an appropriate therapy to help improve their quality of life. But with those two larger competitors, and then RespirTech being purchased by Phillips, we know that we're outnumbered in the field almost four to one. And in order for us to grow and stay relevant and to take our piece of this market and help grow it that was so important to put those people in the field. What we've seen in the last nine months is that our competition has taken notice of that, and they've also taken notice historically of our success and the growth rates that we've had. And so we are seeing a little more pressure in our stronghold clinics with our competition visiting and trying to sell their value. We're confident we can continue to protect our strongholds, and also sell on our value with going deeper into those clinics where there's more patients, but also to attack those competitive clinics as well. So hopefully that helps answer your question.