Brian T. Griffin - Anthem, Inc.
Analyst
Thanks very much, John. So, yeah, as John indicated, I think that as we evaluated our next step in our strategy with respect to the launch of Ingenio, we were focused on optimizing the value, obviously, that we'd be in a position to create for our clients and consumers. I think importantly, just to add to John's comments, what is very important about this is that we're launching our own PBM. And with that, importantly, we have control over all of the key financial levers. So I think, as John indicated, in terms of new capabilities, we're going to be in the position to have complete control over the design of our pharmacy networks. We, today, have control over all of our formulary and clinical programs. And as we think about relationships with pharma, we'll be in the position to negotiate directly with pharma to create new business relationships. So, that puts us in a position of having a whole new set of capabilities that can, but we don't have today. Obviously, we're very excited about it. I think Gail, in her introductory comments, pointed to the integrated value proposition that we're going to market with and we see the market responding very well to that value proposition. Just two weeks ago, we had our inaugural client form, and I think that there's a lot of enthusiasm, particularly among our medical clients. So that's government labor, our National Accounts. But importantly, also within the Blue Cross Blue Shield system, there's significant interest in us being able to provide them an integrated value proposition themselves. And so I think, we'll see a lot of excitement within that part of the industry as well.