James P. Rogers
Management
Yes, thanks, Andy. It's exciting stuff. I mean, I mentioned Tritan a little bit earlier, that it's probably going to take us a little longer to fill out that second line than maybe we first thought. It's not, frankly, hardly anything to do with Tritan, everything to do with the economy and the durables goods markets, et cetera, like I was mentioning before. But I'd say that's fantastic product, we will fill the line out. It is going to take share from the other materials, it's just going to take us a little bit longer. On the acetylated wood, and thanks for giving me a chance to talk about it. In the market right now, both pro-channel and big-box channel, getting the results in, obviously still early. I think we're going to have good customer acceptance. We're learning some stuff about coding versus not coding, et cetera. But I think we've got a good one there, but we're going to want to do it a measured pace. When you deal with the retail market, you only get one chance to put a good brand out there, so we want to make sure we do it the right way. I can tell you just from a manufacturing point of view, the little semi works, if you want to call it that, plant that we built here in Kingsport, running very well, getting more capacity out of it than we thought, typical Eastman fashion, people continually finding ways to improve the process, get, in this case, more board feet out of the same plant. Decent market acceptance, but we've got some fine-tuning to do in terms of how we go to market, what the end product looks like, which segments we go into. So still a bit early, but overall, quite positive.