There was a lot of questions there and let me see if I can get some of them for you. In terms of -- you asked about planograms setting. The previous comments were really kind of more in the context of all the new products that we've sold in and in those planograms and most of it -- most of that obviously being on the Personal Care side. Those listing decisions kind of already being made and locked in, that's the case. I would say in the Battery side, we're in the midst, really, of planogram discussion, customer opportunities that with batteries, you tend to have more of a seasonality, OND: October, November, December, kind of focus. And those I think, are more in process, whereas in products, we're pretty much locked in. So just to be clear on that. In terms of the brands, we're not abandoning the premium by any means. The Energizer imagery and Energizer quality, Energizer pricing, there are no changes in that strategy as we've talked many times in the past, as we view the battery business. There's 2 premium brands, there's Energizer and Duracell. And there's a number of value brands, including Rayovac, private label and others. We have, actually, a unique competitive strength in that we also have a value brand that we can use from time to time in the Eveready brand. And we do have an Eveready Alkaline offering that we use in certain customers, certain countries, and certain classes of trade. What that does is it gives us the benefit of protecting the premium image and pricing of Energizer as we continue that heated competition between Energizer and Duracell, while also fighting on the second front with a very effective brand. In this case, we have Eveready. In terms of funding and sustaining the Energizer brand, obviously, as we do our project and part of that $200 million in savings, we're dropping $50 million of that back into the businesses. It's fair to guess that, that not all of that is actually going into Personal Care, that some of that can be funneled back into the brand building and equity sustaining activities with Energizer. So hopefully, that answers all your questions.