Alan R. Hoskins - Energizer Holdings, Inc.
Management
Okay. Thanks, Kevin. Yeah. So, in our algorithm, obviously, one of our financial objectives is to grow at a rate faster than the category. So, that sort of answers the last one without quantifying it specifically at this point until Tim is prepared to give more guidance in November. In terms of the outlook, as you know, since separation, we've had an outlook of flat to down low single digits in the category. Since that time, we've seen the category value certainly up, driven both by pricing and some level of consumer response to the innovation that's been brought to the category. As we look forward, we're seeing stabilization in the device population. So, stabilization of devices as the conversion to battery onboard nears completion and maturity both in developed and developing markets. There is the potential, as you alluded to, for the category to outpace our outlook with some potential upside to that. The biggest drivers of that really we've seen consistently over several quarters now. They would be the growth of the Internet of Things. And that's again requiring higher-performing smaller batteries, and this in particular is in both the smart home, smart health-connected type devices. Second, we're seeing the continued miniaturization of devices and that's requiring smaller cell sizes such as AAA and specialty which, as you know, play well into our portfolio. And then, thirdly, continued demographic shifts. That's both, as an example, an aging population with a higher level of awareness around hearing loss and the need for and adoption of hearing aids to satisfy that requirement. That bodes well for the hearing aid sub-segment going forward. And then as you look at developing markets, you've got an increased presence of children in households along with a higher disposable income. So, there's a higher awareness and requirement for brands. And as a result, we expect that to help certainly in many developing markets. We're going to continue to monitor those trends over several quarters before we were to revise our outlook. If we see the trends as being sustainable, we feel we'd be in a better position to make a change to that call.