John Craig
Analyst · Bill Dezellem with Tieton Capital Management
I think when you look at Western Europe, obviously there's a lot of uncertainty. And you look and you read these draconian stories about how bad things are, and then you look at our numbers and say, "Why are you guys up or why you've been flat in Western Europe?" And one of the big reasons is replacement market. Think about it for a second. When you got a system, a UPS system or a telecom system, that's out there running and the battery is 10% to 15% of the cost and the battery goes bad, you're going to replace it. So the replacement market is still very good in Western Europe, and that's why we're holding up. The weakest part of most of these systems, whether it's a UPS system or a telecom system, the part that's going to go first is going to be the battery. Think about a flashlight, you buy a flashlight, what happens? What's the first thing you replace? It's going to be the battery. So there's a good replacement market out there for us. Now where we're going to see the real pickup take place, I believe, is one with motive power. When the economy turns around, yes, we'll see a pickup there. But I think the bigger one is going to be when the telecoms in Europe start to expand into 4G, and when you see that, I think we'll see a real pickup in reserve power battery spending to take place in Europe. As I said earlier, Europe, Western Europe, it is what it is, and we're not going to do anything about that, we just have to be patient and wait for it to change. And we're going to have to make up for that flatness that we're seeing in Western Europe by -- expansions in the other areas. And by doing that, and when Western Europe turns, and we do see 4G go into Western Europe, I think we're going to have some real nice growth coming at us.