Earnings Labs

Edgewell Personal Care Company (EPC)

Q2 2023 Earnings Call· Tue, May 9, 2023

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Transcript

Operator

Operator

Good morning everyone and welcome to the Edgewell Personal Care Q2 2023 Earnings Conference Call. All participants will be in the listen-only mode. [Operator Instructions] After today's presentation, there will be an opportunity to ask questions. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Mr. Chris Gough, Vice President of Investor Relations. Please go ahead.

Chris Gough

Analyst

Good morning, everyone, and thank you for joining us this morning for Edgewell's second quarter fiscal year 2023 earnings call. With me this morning are Rod Little, our President and Chief Executive Officer; and Dan Sullivan, our Chief Financial Officer. Rod will kick off the call then hand it over to Dan to discuss our results and update to the full year 2023 outlook before we transition to Q&A. This call is being recorded and will be available for replay via our website, www.edgewell.com. During the call, we may make statements about our expectations for future plans and performance. This might include future sales, earnings, advertising and promotional spending, product launches, savings and costs related to restructurings, acquisitions and integrations, changes to our working capital metrics, currency fluctuations, commodity costs, category value, future plans for return of capital to shareholders, and more. Any such statements are forward-looking statements for the purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995, which reflect our current views with respect to future events, plans or prospects. These statements are based on assumptions and are subject to various risks and uncertainties, including those described under the caption Risk Factors in our Annual Report on Form 10-K for the year ended September 30, 2022, as may be amended in our quarterly reports on Form 10-Q, which is on file with the SEC. These risks may cause our actual results to be materially different from those expressed or implied by our forward-looking statements. We do not assume any obligation to update or revise any of these forward-looking statements to reflect new events or circumstances except as required by law. During this call, we will refer to certain non-GAAP financial measures. These non-GAAP measures are not prepared in accordance with Generally Accepted Accounting Principles. The reconciliation of the non-GAAP financial measures to the most directly comparable GAAP measures is shown in our press release issued earlier today, which is available at the Investor Relations section of our website. This non-GAAP information is provided as a supplement to not as a substitute for or as superior to measures of financial performance prepared in accordance with GAAP. However, management believes these non-GAAP measures provide investors with valuable information on the underlying trends of our business. With that, I'd like to turn the call over to Rod.

Rod Little

Analyst

Thank you, Chris. Good morning everyone, and thanks for joining us on our second quarter earnings call. This was a very strong quarter as organic net sales increased over 11%, our growth was broad-based coming from all major geographic regions and all segments of the business. Growth was also balanced coming in equal parts from higher volumes and price execution enabled by better brand residents and stronger presence on shell. Our operational execution also improved, enabling us to deliver better in-stock positions and meet accelerated retailer demand in the quarter. We delivered against our productivity and efficiency initiatives, which coupled with price execution served to mostly offset significant inflationary headwinds and we continued to realize the benefits from our ongoing efforts to strengthen our commercial teams and capabilities, most notably in our international markets. This strong top line performance translated to the bottom line as well. In what continues to be a challenging operating environment, adjusted earnings per share increased 12% despite facing a $0.16 headwind from currency and over 500 basis points of gross inflationary headwinds and cost of goods. On a constant currency basis, adjusted earnings per share increased over 40%. Looking to the drivers of our performance this quarter, we saw further evidence of meaningful progress in our transformation demonstrated by fundamental improvements across our brands, which reinforces our confidence going forward. This structural improvement is most evident in our ability to generate consistent top line growth as we delivered our eighth straight quarter of year-over-year organic sales gains. Our ability to consistently sustainably grow the top line is fueled by the strides we have made across brand building, product innovation and retail execution. There is probably no better example of this than in our FEM Care business. It doesn't get as much attention as some other…

Dan Sullivan

Analyst

Thank you, Rod. Good morning everyone. As you just heard, this was a strong quarter, top to bottom. Commercial and operational execution across all segments and key geographies, accompanied by a backdrop of healthier categories, led to a quarter that exceeded our expectations. Despite the ongoing macroeconomic challenges, strong operational and commercial efforts in the quarter drove double-digit organic net sales growth and double-digit adjusted EPS growth, giving us increased confidence in our ability to meet our full year outlook. Before getting into the details of the quarter, I would like to discuss three main tenants of our success thus far. First is the importance of winning on-shelf with greater quantity and higher quality shelf presence, serving as a key catalyst for the eight consecutive quarters of organic net sales growth we've delivered and our increased full year outlook for organic sales. Second, we remain on a path to return to year-over-year gross margin expansion in 3Q. As in the first quarter, in Q2, we again essentially fully offset the headwinds from gross inflation with a balanced combination of further productivity delivery and ramping benefits from price increases. And finally, we are committed to incrementally investing in our brands through a thoughtful combination of above the line and below the line investments. Through half one, we’ve been both strategic and intentional in the support of our brands prioritizing those investments that offer the highest return and we will maintain this return on investment discipline as we meaningfully increase A&P spending in the second half of the year. Now, let me give you some further insight into what we saw across our business in the quarter. In North America, the consumer environment remained robust. And we saw underlying category growth across all segments. Pricing continued to contribute to organic growth, and…

Operator

Operator

Thank you. We will now begin the question-and-answer session. [Operator Instructions] Our first question is from the line of Chris Carey with Wells Fargo Securities. Please go ahead.

Chris Carey

Analyst

If you can hear me, I just wanted to understand how the quarter came in relative to your expectations, and I hear you on low single digit organic sales growth in the back half of the year. How much of that would you talk up to, hey, this is an uncertain macro and you're kind of unwilling to flow through some of the momentum you're seeing right now relative to – well, that – that's just the size of the shift that we've seen in sun care and, I guess, the two point hit from inventory work down in Japan in Q4. So just quick perspective on that and then I have a follow up.

Dan Sullivan

Analyst

Hi, Chris. Good morning. It's Dan. Yes, thanks for the question. I think the quarter was largely in line with our expectations at the core level in terms of gross margin profile and overall profit flow. And then I think what we called out in the quarter as phasing, and we profiled it a bit last quarter was sun care shipments globally, not just in the U.S., which we would say was probably worth about three points in the quarter. We did see some AMP spend shift into the back half of the year, mostly in international markets, but that was a bit of a small adjustment. So I think largely in line with expectations at core level, and again, quite pleased obviously with the balance of growth from both price and units. As we look to the back half of the year and your question around flow through, I think there is three core reasons why you don't see the full flow through, let's say, at EPS level, although you do see some as we've taken our guide up. One is, is just the phasing of sales that I talked about earlier, doesn't affects the back half the year in sun care. I think two is the strategic choice we've made in Japan to strengthen our position with wholesalers and take some inventory out of the system. And then three is that AMP spend, which we shifted out of half one that comes back in half two. So, obviously, we're still operating in a bit of an unknown market, in a bit of a challenging macro environment, sun care being so important to us and we're in the heart of the season right now, feel really good about where we are, but still a lot to learn about the season here in the U.S. So all of that sort of factors into how we thought about the full year guide.

Rod Little

Analyst

And Chris, I would just add to it. We did take the sales guide up to the top to the 5% number. I think the other thing we look at when we look at EPS is we still don't know what we don't know about the sun care season, right? We had a very good sell in. The sellout will happen here over the next couple of months, and depending on how weather impacts that we'll ultimately determine where we land. And so, we don't want to get ahead of ourselves in on that assumption. And then the other thing I think we look at is just the overall broader macro environment still remains very uncertain and highly volatile. And we've – if we've learned anything over the last couple of years, we can't predict what's coming at us. And so I think wanting to keep investment in, we also want to be prudent as we thought about the bottom line. Thank you, Chris.

Chris Carey

Analyst

Okay. That's helpful. Hey, just one follow up, if I can. All right. Can you hear me?

Rod Little

Analyst

Sure.

Dan Sullivan

Analyst

Sure, clear and loud.

Chris Carey

Analyst

Yes. Can you just expand a bit on Billie? I think you mentioned organic sales declined in the quarter, but consumption strong. Is that just lapping year ago [indiscernible] and maybe just elaborate on confidence that you're continuing to see what you expect to see out of the offering? Thanks.

Rod Little

Analyst

Yes. So I think on Billie we remain very optimistic with where the brand can go and very happy with what we've done in the last couple of quarters here. We've got the team in place. And so the Billie team that we brought in via the acquisition remains in place. The team has integrated the business, so it's fully integrated into the Edgewell order shipping billing systems. We exceeded expectations of Walmart. If you go back and look at what we thought we would do in year one at Walmart as well as what Walmart thought it would do, Walmart was incredibly happy, which has led to a great national rollout, which has just begun. And there is more to come in terms of that national rollout. Beyond that the innovation pipeline is working. There's a new SKU, for example, Billie Body Buffer. It's a pre-shave exfoliating bar, has already won multiple awards as a new interesting piece of innovation. And when you think about the portfolio and where it can go over time, let's say, broader lifestyle brand, not just the shave brand, we also have a very interesting portfolio and long lead discussions going with a few retailers around category adjacencies. So I think we're super excited with what we are seeing and where the brand can go. Dan, anything to add?

Dan Sullivan

Analyst

Yes, good points, Rod. The only thing I would add, Chris, just to put some finer points on the math. I think you're right. I think there is a little bit of an imbalance between organics and consumption. We know we're cycling a strong Q2 last year for women's branded of about 7%. Part of that is Billie obviously at Walmart. Part of that is intuition going into Costco, dermaplanning, getting national pipe fill. So there was some things happening last year. When you ladder back though and look at the shelf, to Rod's point, we couldn't be more pleased with what we are seeing. The Billie brand has risen to about a 4.5 share in the category. It's up over a point versus a year ago. It's performing consistently well across target drug and grocery. And then you look at the full portfolio, Hydro Silk is up almost a point in share over the same period and intuition is flat. So you're seeing incredibly strong shelf performance by Billie, but equally additive for the portfolio of Edgewell. So I think there you do point to a little bit of an imbalance between organics and consumption.

Rod Little

Analyst

Thanks, Chris. Operator, next question please.

Operator

Operator

Thank you. Our next question is from the line of Susan Anderson from Canaccord Genuity. Please go ahead.

Susan Anderson

Analyst

Hi, good morning. Nice job on the quarter. Thanks for taking my question. I was wondering if you could maybe expand on gross margin. You said return to expansion in third quarter. Should we think about that as sequential improvement then from third to fourth? And so, basically, will fourth quarter see more leverage? Then also if you could talk about the drivers there, Billie [ph] have fully cycled the inflationary pressures? And are you expecting those to basically be flattish year-over-year?

Rod Little

Analyst

Hi, Susan. Can you restate the first part of that question? The line was choppy and we didn't pick up the first part of that.

Susan Anderson

Analyst

Yes, just how should we think about the progression of the gross margin the rest of the year?

Rod Little

Analyst

Got it. Dan?

Dan Sullivan

Analyst

Yes, good morning, Susan. Look, I think, we are increasingly confident in the way that we have profiled the margins over half one and half two, right? We feel really good about how we thought about the inflationary pressures, largely as we had expected in the first half of the year, a bit higher in Q2, but that's mostly due to sun penetration, right, where you saw exaggerated cost inflation on sun chemicals. Pricing has now in and scaling productivity savings really consistent. So we sit here at the halfway mark having delivered what we thought would be a margin profile exactly as we've seen in the first half of the year and really good line of sight to half two. So what you're going to see happen, we believe in half two, is the productivity savings consistent that's in the 200 basis point range. You're going to see the pricing tailwinds scale up a bit. We expect to be for the back half of the year closer to 300 basis points. And then I think the real unlock is that that gross inflation number, which has been about 500 basis points, is likely half that over the back half of the year. So you put all of that together and we start to see in Q3 the business turn towards margin accretion and we expect that that rate accretion will actually even increase in Q4, so increasingly confident back half of the year.

Susan Anderson

Analyst

Okay, great. That's really helpful. And then also you talked about better execution on shelf driving the gains. Maybe if you could just give some color on kind of what you're doing better now versus historically what's changed there? Is it better merchandising, more space, et cetera?

Rod Little

Analyst

I think Susan, there's a few things going on there. One is just better branding, better innovation. And so going all the way back to the very beginning of what's the consumer insight, what's the need or what's the pain point to be addressed with our innovation, how we then craft that, how we communicate that, that's just all working better and the teams are better at that. For example, I'll just give you one example. Schick, right now, both men's and women's, the number one brand on TikTok in terms of followership and activation. And so, we've gotten much better on the brand building and the marketing end of this in terms of activating our brands to create real consumer pull in demand. The second piece of this then, and we've been talking about this for a while we want to be great partners with our retailers and the retail partners of brick and mortar as well as the online partners that ultimately sell us through to the end consumer. And we've just gotten better at that. Our teams are very seasoned and also very fresh and new with insight they bring to retailers and we're partnering with retailers in a bigger way, not only with what's happening in the set this year, but the longer lead conversations already with where we see the category going for 2024 and 2025. We're now part of those longer lead conversations in a way that we weren't one and two years ago. So it's all of that put together that I think you have to have both of those happening to ultimately have the shelf outcomes improve, which we've seen.

Susan Anderson

Analyst

Great. That's helpful. And then just one follow up on Billie, did you say how it performed in DTC? I was curious if you're seeing any impact as you roll it out more broadly to retail or maybe it's also been helpful as you kind of gain more consumer eyeballs too.

Dan Sullivan

Analyst

Yes, we've seen some impact, as you would expect. I think all brands, who start in that digitally native space and move to this level of retail expansion, are going to see impact. What we have seen from a sales perspective actually is DTC has been actually a bit above our expectation now. It's a bit of an early read. We're now entering the season for Women's Shave and the brand is fully stood up at retail. So, we'll see. We'll obviously continue to monitor. I think the other thing, the Billie team has done an excellent job of is optimizing spend in that space, which at times can be a bit irrational. So, all in all, we like how the total portfolio is performing, but obviously a ways to go here in the season to evaluate both retail and DTC.

Susan Anderson

Analyst

Great. Thanks so much. Good luck for the rest of the year.

Dan Sullivan

Analyst

Thank you.

Rod Little

Analyst

Thanks, Susan. Operator, next question please.

Operator

Operator

Thank you. Our next question is from the line of Peter Grom from UBS. Please go ahead.

Peter Grom

Analyst

Thanks operator and good morning everyone. So I wanted to ask about gross margin, but more from a longer-term perspective. Obviously the guidance embeds some nice improvement in the back half of the year, but if I kind of just take the building block that were just provided in your response to Susan's question, 300 basis points of pricing, 200 basis points of cost savings, inflation roughly half out of the 500 is you're kind of exiting the year at a gross margin rate that's approaching the mid 40% range. So I just want to be curious, how should we think about that exit rate and how we should think about gross margin recapture opportunity as we look ahead longer term, right? A lot of your peers are really starting to step up margin improvement and return to pre-pandemic levels. So just any comments on how we should think about the recapture opportunity longer term and when we can kind of get back to pre-pandemic levels of profitability? Thanks.

Rod Little

Analyst

Yes, Peter, first welcome. Good morning. Thanks for picking up coverage. On the question, I think, we very much see line of sight towards getting back to pre-pandemic gross margin levels. That's a focus for us. It's something we're committed to doing. We think we can do. The unknown for us is just where do we go from here on inflation around input cost. Specialty materials, labor still very much inflationary. As if you look at where we are from here, we're seeing continued inflation there. Some of the commodity baskets are moving lower, which is good. We need that to continue, but I can't predict what's going to happen with that element. The other piece I think that we can't predict, and we've been very much impacted by in this year that we're in, is foreign exchange. And the relative strength of the dollar is we have big long exposures, for example, in Japan, and frankly against a lot of the GAX-euro where we're a little more balanced. And so we can't control that either. Those two things aside, and I think they'll normalize over time, I would suspect we are going to remain aggressive on pricing where we can take pricing and there is a little more pricing to come in certain select markets, and we'll continue to monitor inflation and price where we can going forward. There is a new muscle we've been building in the company around revenue management, looking at mix accretive innovation, how the teams basically build the business out with a better revenue profit mindset. That will be a contributor. We're going to continue to stay after the cost productivity work. As Dan referenced, that's something we've done very well over the last three years, thank goodness. We'll continue that and we've got line of sight for that to continue over the next couple years as well. So when you put that all together in the back half here, we're going to be in a gross margin accretive environment. It's hard to predict what that will look like in 2024 at this point, mainly around inflation and foreign exchange. But those two things aside, I think, we've got line of sight to getting back to pre-pandemic margins, not necessarily by 2024, but it's very achievable, we think, over the, let's call it, the mid-term.

Peter Grom

Analyst

No, that's super helpful. And I guess maybe just to follow up on that, just to the extent that this gross margin recovery does begin to play, I mean, how does the company think about reinvestment versus allowing some of the upside to flow through it? It just would seem as a percentage of sales and particularly given that you're stepping up investing in the back half of the year that you're pretty well-invested, which would potentially allow for more flow-through. So just any thoughts on how you – we should be thinking about the potential bottom line tailwind that would come from this gross margin recovery?

Rod Little

Analyst

It'll be a mix, Peter. I would like to spend more on marketing support for our brands, particularly around working media. As we are getting better with our innovation as we're getting better with our messaging and communication and just the proposition we're bringing to consumers. It's worth talking about more consumers knowing about. And so I do think there is an opportunity to invest more on the media end from here as we go forward. But equally, I think, we've got a margin opportunity. As we look at it there's both. And so I think if we build our plan right for the future, you'll see net incremental investment going into the brand support line and you'll see a net margin build from here.

Peter Grom

Analyst

That's super helpful. Thank you so much. I will pass it on.

Dan Sullivan

Analyst

Thank you.

Rod Little

Analyst

Thanks, Peter. Operator, next question please.

Operator

Operator

Thank you. Our next question is from the line of Bill Chappell from Truist Securities. Please go ahead.

Bill Chappell

Analyst

Thanks good morning.

Rod Little

Analyst

Good morning, Bill.

Bill Chappell

Analyst

Just a couple kind of follow-ups, I guess, one on the Japan kind of wholesale reduction in 4Q. Kind of help us understand, I was under the impression that the Japanese market had been fairly depressed for wet shave now for quite some time, but was starting to recover. So is the thought that you're waiting to kind of see how it recovers until 4Q and then do the reduction from there? Or, I mean, I'm just trying to understand why there's still so much inventory. It seems like it's been depressed for quite some time. Just trying to understand the thought behind that?

Rod Little

Analyst

Yes. So Bill, we have new leadership in Japan. As you know, we put new leadership in there last fall. And so with that new leadership in the market, it’s a increasingly capable team who’s very plugged in to the market. And with the priority of having strong partnerships with wholesalers. I was there in the fall, met with wholesalers, met with our team. And one of the things we talked about was what does it take to unlock the future growth from here in the market. As you’re rightly calling out, the market has not recovered as recently as last month, it was still in decline for the three consecutive years in the pandemic. We very much expect that to change for the future. So recognizing we remain the share leader in Japan, our share position is strong. We see great growth coming in the future in that market around market recovery from COVID. We wanted to be in the best possible position to work with our wholesale partners to go after that growth. The one thing getting in the way of that was historical inventory levels with retailers. This is nothing new to what’s happening right now. Historically, the wholesaler model there carried 2x the number of days of inventory than where we’re going to end this year. And as we worked with the wholesale partners to really get behind us in the future and have more effective spending, simplify the execution for the growth in the future. We agreed and needed to take this action now to unlock real growth and have wholesalers with us in the future. So we’ve done that within the guidance range. It’s a fairly significant change. But we think it sets us up well for the future. And again, I think it’s a positive step as we look at it.

Bill Chappell

Analyst

Got it. And then switching to FEM Care, I mean, certainly, I think, it’s probably the strongest performance that I can remember in that business. And so just trying to understand where that was with your expectations. I know it had – if you’re kind going back several years, fairly easy comps. And so just trying to understand, how much of that is real market or shelf space gains that are permanent versus just kind of favorable comps? And how it splits between kind of the tampons versus pads and liners as well on the different brands?

Rod Little

Analyst

It’s a combination, Bill. We’ve in the quarter just finished. We were lapping a period that was fairly impacted by supply chain disruption in the prior period. And so from a comp standpoint, I would say it was an easy comp quarter, if you will. However, that said, the results achieved by the team and the absolute growth in that business ahead of expectation even better than what we had planned, which was a healthy recovery. Two-thirds of that’s volume, a third’s price, so it’s very healthy in terms of the mix. And we’re seeing growth across all of the three key strategic brands, Playtex Sport, Carefree, Stayfree. And as we mentioned in the remarks, not only is the category healthy, our relative competitiveness in the category is better. And so consumption is up on the brand. Shelf positioning is holding if not better almost everywhere. And what’s behind all that is a team that’s laser focused on the category has done an amazing job at brand building and connecting with the target consumer onto three brands and has really interesting things ahead of us as we look at the future with more of that to come.

Bill Chappell

Analyst

Okay. Great. Thanks for the color.

Rod Little

Analyst

Thank you, Bill. Operator, next question, please.

Operator

Operator

Thank you. Our next question is from the line of Kevin Grandy from Jefferies. Please go ahead.

Kevin Grandy

Analyst

Great. Thanks. Good morning, everyone.

DanSullivan

Analyst

Good morning.

Rod Little

Analyst

Hi, Kevin.

Kevin Grandy

Analyst

Two questions for me Rod. First on the promotional environment and expectations there. The second follow-up question will be around sort of the longer-term outlook. So first on trade promo looking at the U.S. Nielsen data, it’s generally down across the board in your categories. We’re seeing increases, albeit more so in households product categories versus personal care. But I think that seems unlikely to hold. We probably agree on that particularly as commodities moderate, which is not lost on your retail partners either. Also as I look at some of your market share trends that tend to be down in most categories, probably, as Dan mentioned, the [indiscernible] dynamics sort of expected. So that’s all kind of a big wind up, like one, what are expectations here on trade promotion here is commodities moderate, FX less of a drag. And then two, what have you included in your outlook? Then I have a follow-up. Thanks.

DanSullivan

Analyst

Yes. Hey Kevin, it’s Dan. Thanks for the question. I think your site line there is largely how we’re seeing it as well from a promotional intensity standpoint. And so we haven’t seen any level of increase here over the course of this fiscal year. And the consumer remains from our point of view pretty resilient. The category remain – categories remain structurally healthy from that standpoint. At some point though, we do believe that this level of inflation that’s been put on the consumer does start to play out in different ways and what we’ve modeled in the back half of the year is an increase in certain categories in inflation, in promotional intensity and likely in percent sold on deal. We think that’ll largely be in North America to a smaller degree in Europe. So, we have factored that in to our outlook. It is a slight step up from where we’ve been. We don’t see it though getting back to what I’ll call pre-pandemic levels. We think that there’s enough rational in the system and a healthy consumer that while we’ve modeled a step up. We don’t see a material increase that takes us off our margin profile.

Kevin Grandy

Analyst

Got it. That makes sense. Thanks, Dan. Rod, for you, just a quick follow-up here, or maybe it’s not quick. But just the longer-term algorithm of the 2% to 3% we can all appreciate, it’s sort of difficult maybe to unpack everything that you contended with the past three years from COVID to supply chain issues to this historic inflationary environment. But as you do that, and you guys are running the company now for the next quarter of course. But for the longer term, how are you thinking about the outlook now for this company relative to the 2% to 3% long-term growth? You’ve made substantial efforts behind increases advertising and marketing. You’ve made some good additions to the portfolio, FEM Care, at least for now, I’m not sure out of the woods, but no longer a drag at least in recent quarters, though you still have the core business in wet shave, which is up modestly right about 1% or so over the past few quarters, including the first half of this year. So when you kind of pull all that together, how are you thinking about the growth rate for this company longer term? Is 2% to 3% still the right place to be or are you feeling more optimistic?

Rod Little

Analyst

Kevin, you’ve done your homework on the company. You understand the pieces very well. When – look, we put our algorithm out, it was November of 2020. We had the Investor Day, where we put the 2% to 3% top line growth algorithm out. That was off of a period where we had declined low to mid-single digits for multiple years. And I think there was a view that we actually could not achieve the algorithm that we were being too aggressive in that moment. But frankly, it was required ultimately to be successful and be a player in our categories. We did 4% two years ago, organic. We did 4% last year, organic. We’re guiding to 5% this year. So rightly it’s something we should be looking at and thinking about for the future. We’re not in a position to change our forward-looking algorithm. I think what we put out there holds at 2% to 3% in this moment. We are looking at from here, what happens with FX? How does the consumer behave? How do units move versus price? And how do we go forward with all of that? And frankly, it’s quite dynamic. It’s quite unknown and I think we want to be thoughtful if we’re going to revise an algorithm to be very confident that we can do it. But I think what you can take away is people should be confident we can do the algorithm that we’ve put out there at the top end, even based on what we’ve demonstrated with an open question of should we revise that? And I think that’s something we’ll look at for the future.

Kevin Grandy

Analyst

Okay. Very good. I appreciate the thoughts. I’ll hop back into queue. Thank you both very much.

DanSullivan

Analyst

Thank you.

Rod Little

Analyst

Thanks, Kevin. Operator, next question, please.

Operator

Operator

Thank you. Our next question is from the line of Jason English from Goldman Sachs. Please go ahead.

Jason English

Analyst

Hey, good morning folks. Thanks for slot me in.

RodLittle

Analyst

Good morning, Jason.

Jason English

Analyst

Okay. This is still quite a few questions out there. Real quick I guess, I’ll fire off a few. Cremo Costco launch, was that national and how much did it add to the quarter?

Rod Little

Analyst

Yes, national, I wouldn’t comment on the quarter. It’s more of a – it’s more of a Q3, Q4 going forward. Just launched toward the end of the quarter.

Jason English

Analyst

Okay. But you picked up the pipeline till this quarter?

Rod Little

Analyst

Not entirely.

DanSullivan

Analyst

Yes, partial.

Jason English

Analyst

Okay. And you mentioned price will be a 300 basis point tailwind to gross margins in the back half, and what was it in the front half?

Rod Little

Analyst

I don’t have specific front half, but we can probably do the math. In the first quarter we saw 250 basis points and the second quarter we saw 285 basis points. So somewhere in the neighborhood of 275 basis points is probably a good proxy.

Jason English

Analyst

Yes, yes. Thanks. I’ll do the math and I appreciate that. And then currencies confounding me, you’ve got about a $25 million revenue headwind for the year that somehow is amplified to a $20 million – $29 million EBITDA headwind. So over a 100% margin flow through on that. How’s that math work? Why is the amplifier so big? And we’ve got currency turning into a tailwind if spot rates hold later this year, should we expect the same type of gearing when it flips from headwind to tailwind?

Rod Little

Analyst

Yes, we’ve given pretty prescriptive implications for FX for the year. Jason, so I’d ask you to look back at the release and the script. We did talk about an easing inflationary environment. We’ve quantified that at top line at margin and at EPS and we did call out $0.02 of favorability in our outlook now as a result of easing inflation. I think the challenge and we’ve talked about at last quarter as well is the timing effect of when you realize sales headwinds due to FX versus movements in COGS, sitting on four months of inventory for example, creates a timing difference of when do you realize the relief from favorable FX movements and – so movements. And so that’s likely what you’re seeing happen here in terms of when we realize it in net sales versus when it flows through to the bottom.

Jason English

Analyst

Got it. Yes, the inventory makes sense. And sorry, I missed all that comments on the inventory and your press release and prior comments. So sorry to have you restate that.

Rod Little

Analyst

No worries.

Jason English

Analyst

That’s it for me. I’ll pass it on.

DanSullivan

Analyst

Thanks, Jason.

Rod Little

Analyst

Thanks, Jason. Operator, next question, please.

Operator

Operator

Thank you. Thank you. Our next question is from the line of Olivia Tong with Raymond James. Please go ahead.

Devin Weinstein

Analyst

Hi, good morning. This is Devin Weinstein on for Olivia. Appreciate you taking our questions and congrats on the quarter. First, I wanted to ask just a little bit of a piggyback on Kevin’s question around pricing and promotion. If you could comment specifically on what you saw during the quarter in your Sun Care and FEM business, just given the fact that in Sun Care saw a resumption of competition of supply from your competition and healthier supply dynamics in FEM Care. So maybe if you could comment specifically on the amount of promotion you saw in there and how it evolved versus your expectation and any thoughts on your ability to price in those categories going forward?

Rod Little

Analyst

We’re – good morning, Devin. We’re the leader in Sun with our two primary brands. We took pricing back in the fall ahead of the season. The pricing went in as expected. Competition I think largely followed the pricing or was in a similar position with pricing. So in Sun price realization is stable. The category is off to a very good start as we’ve talked not only our position in the category, but the category in whole. As we come into the more occasion based season here, we expect our brands from a share perspective to start to pick up as we come into the more occasion based outdoor sun, beach, pool, park type usage. There hasn’t been a lot of promo and Sun frankly we’ve – I think the manufacturer base has been struggling to keep up with demand the last couple of years. And so I don’t see a heavy load of promo happening there. Similarly on FEM Care, we took price back in October at the beginning of the fiscal prices held. And I think we’ve not seen any net change in that promotional environment similar to Sun Care and FEM Care as a manufacturer. So I think we’ve been working to try to catch up to demand throughout the year and which has an implication on promo environment just given that dynamic. And so I think we see pricing holding steady in both categories in no significant change in promotional environment.

Devin Weinstein

Analyst

Very helpful. Thank you. And if I could ask one more, just want to ask a little bit about your fiscal year EPS guide. Nice to see you guys raised on the top line and understood on some of the dynamics of the shift in phase and for Sun Care from 3Q to 2Q, Japan higher tax. But could you maybe comment on why you aren’t expecting more momentum given that strong – Q2 was strong A&P should accelerate, which I think would continue to fuel the top line and maybe balance some of the momentum you’re saying with increased A&P against just the level of conservatism given the unknowns of 2H? Thank you.

Rod Little

Analyst

The combination of those two, Devin, the Japan piece and the Sun Care profile shift as we look at it in the range of $25 million to $30 million, right? Japan is more of a one-time event that we’ll look at in Q4. And Sun Care is just a profile shift we’ve talked about. And so I don’t think we see anything that suggests momentum of our business will decline in the second half. It’s just we’re in a period where it’s a short term and a profiling piece of not only those elements, but what happened in the base. I think from a consumption standpoint, based on what we have line of sight to in an overall shared position. I think we feel really good about that back half equally as good as we did the front half. It just sets up a little bit differently on some of those drivers. And certainly, you’re seeing us have conviction on the sales number in total, taking the guide up to five, Dan.

Dan Sullivan

Analyst

Yes, I think that’s the important context. We took the sales number up to five, that’s inclusive of, we estimate 50 basis points of headwinds based on Japan. And we have flown through that increased sales through the EPS. Now you’ve got easing FX and you’ve got higher tax, which puts probably $0.02 to $0.03 in the EPS line. I think, so I think Rod’s points are spot on. There’s tremendous confidence and conviction in the underlying structural elements of the business. We also have to be fair. We’re sitting here on May 9th with the full sun season in front of us. 50% of the sun category in the U.S. happens in this quarter. So not that we’re not confident and not that we don’t believe in the brands and the shelf. But there’s a lot to go here and weather becomes an increasingly important variable in our business. So we’re not being conservative. I think we’re just trying to be thoughtful.

Devin Weinstein

Analyst

Understood and appreciate it. Thanks so much for your time.

Dan Sullivan

Analyst

Thank you.

Rod Little

Analyst

Thanks, Devin. Operator, next question, please.

Operator

Operator

That concludes our question-and-answer session. I would like to turn the conference back over to Mr. Rod Little, CEO for closing remarks.

Rod Little

Analyst

Thank you, everybody. Have a great day. We’ll talk to you in three months.

Operator

Operator

Thank you. The conference is now concluded. Thank you for attending today’s presentation. You may now disconnect.