Tony Malkin
Analyst · Blaine Heck with Wells Fargo. Please proceed with your question
Just a reminder, the Observatory revenue for the second quarter grew 4%. For the six months, we had 1.843 million visitors versus 1.787, an increase of 3.1%. And total increase in revenue of 8.6%. In our experience in the second quarter, if we had just excluded the Easter swing, we had increased traffic. So, I think what is occurring is we have tremendous international presence, we have tremendous brand. As an example, in China we're very pleased in our business with China and our travel partners there. We have a real presence there. For instance, when we offered our online audience to vote on the color of the Empire State Building for our 85th birthday, we had almost as many votes from China as we did from the rest of the world combined. We look at competition from One World Trade Center which has been lower than expectations. Many of you may have read the May New York Times article. We're at the center of it all. We're, in many instances, the tourist's first stop to view New York City. If you look at One World Trade Center, they've got a nice view of Brooklyn, New York Harbor, Staten Island, Jersey City and Hoboken. And one aspect of the view to uptown. So, when we look at our drivers and what we're doing, we're continuing to build brand. We've been resilient through foreign currency movements, economic cycles, new competition. We look at our overall perspectives and say in spite of the tourist trends we've seen in New York which is, frankly, an increased number of visitors but shorter stays and spending less money, we're grabbing a share of that visitor's visit to New York City. And frankly, we consider this just a continued component of our strategy of brand building and awareness of what we offer at the Empire State Building. And of course, the final piece is our ticket mix, our revenue mix. We continue to refine that and make very good progress.