Michael J. Schall
Analyst · Alexander Goldfarb with Sandler O'Neill
Alex, it's Mike Schall. That's an interesting question. I would say that this first year is going to be picking the low-hanging fruit oriented, which means lowering the turnover ratio, focusing on occupancy, building pricing power, training the people so we all think alike and approach the business the same way, implement all the systems and the integration so that we are one company. Interesting note during the quarter was it took us a couple months to reconcile the definition of financial occupancy, because they were different between the 2 companies, for example. And so there's a tremendous amount of detail, and we're trying to work through that. I think that's going to take a good year. We are, at the same time, accumulating lists. And Mr. Burkart has a lot of this, and he may want to comment, creating lists of opportunities that we see that we want to pursue at some point in time down the road, when we get back to the scenario I referred to in my comments, the sort of a re-visioning of how we provide the service. And again, given the proximity of properties in certain clusters, notably in my call, North San Jose and Downtown LA, we know that, in certain cases, for example, price optimizers compete with, from property to property, without considering that the same owner may own both, for example. And situations like that have got to be resolved. I think we get to none of that during this first year. We may want leasing offices that are open till 9:00 at night within the main clusters, for example. We may want more specialized maintenance, so that you have sort of a cluster maintenance group, some which are highly skilled in plumbing and other -- a variety of other tasks. Essentially, all that stuff is out there. That is the broader how we are going to provide the service in the future, we will not get to in this first year. And we are, as a general statement, really busy trying to keep our eyes focused on the things ahead of us. We all recognize that these are not annuities. They are businesses. The world changes quickly, as we saw in our mea culpa moment in Q3 2011, which lives in infamy around here. And we remain vigilant in trying to make sure that we react appropriately to changing conditions, that the communication up and down the organization is appropriate, that we're monitoring things appropriately with reports, and that we are prepared to react if conditions change.