Farooq Kathwari
Analyst · Dougherty & Co. Your line is open
All right, Corey. Thank you. As mentioned in our press release, our unique vertically integrated structure provides us an opportunity to differentiate and grow both sales and profits. Our key initiatives include: expanding reach through new products, recent introductions include artisan, more modern style, smaller in scale, simpler and linear, uptown, transitional updated take on traditional, dressier in style, passport, global in style and distressed finishes. This spring, introducing Relaxed Modern, which is transitional in style with classic forms reinterpreted in a casual manner. These designs project a diversity of style in an eclectic fashion to attract a larger audience. All our products are developed in a consistent -- with a consistent level of superior quality. These new products gives us an opportunity to expand our customer base. Our next important focus is always on talent. Our vertically integrated structure requires talent in many diverse areas from managing a sawmill in the Northeast Vermont to manufacturing locations in North America, to our retail network, logistics network and teams to develop various aspects of marketing, merchandising and also managing operations. A major strength includes our 1,500 interior design associates who take a customer and convert them to a long-term client. The continued positioning of design centers to more relevant locations is ongoing. During last 15 years, over 60% of the 200 design centers in North America have been relocated. The Company operates 150 of the 200 locations. Recently opened new design centers in Denver, Colorado and under construction our design centers, all relocations in Albany New York; Coralville, Iowa; Tysons Corner, Virginia and Ann Arbor, Michigan. Internationally, last three months, we opened a large flagship design center with a licensee in Wuhan, China and also new design center in Phnom Penh, Cambodia. Expanding our integrated marketing initiatives are critical. These include continued utilization of Direct Mail. In fiscal 2019, this last six months, we mailed about 10 million copies of our Direct Mail magazine, also expanded reach through digital campaigns. We are also implementing an advanced version of a CRM, a customer relationship management program. Continued focus on improving efficiency of manufacturing and logistics with 70% of furniture made in our North American workshops our national logistics delivers products in North America at landed costs and our retail logistics delivers in a white glove service to clients, resulting in excellent service and control on returns. We believe that our manufacturing and logistics gives us a competitive advantage. We also continue to focus on conducting our enterprise in a socially responsible manner, including environmental, health and safety management. With this brief introduction, I am pleased to open for questions or comments.