Farooq Kathwari
Analyst · Bradley Thomas from KeyBanc. Your line is open
Yes. Thank you, Corey. As reported in our press release, we had strong margins, earnings and cash flow for first quarter ending September 30, 2019. The challenge and opportunity are to grow our sales, which provides opportunity to further grow our earnings in a meaningful manner. We have continued to strengthen our talent, marketing, retail network, offerings, manufacturing, technology and logistics, while also maintaining our focus on good governance and social responsibility. As you may recall during the 1990s, we had migrated to an everyday best price model, which helped us to leverage our unique vertically-integrated structure and leading interior design enterprise. The Great Recession started a vicious cycle of sales which has impacted our growth as well as many in our industry. During the past six months, we have had discussions with our retail network and made the major decision to revert back to offering our clients the best value of quality, service and everyday best price. During October, we launched this major initiative, the Ethan Allen Member Program. Those who enrolled received special members-only pricing, free shipping and white glove home delivery, complimentary design service and in our U.S. design centers, access to special finance options. The Member Program will benefit our clients, enable our team of approximately 1,500 North American interior designers, and our vertically-integrated operations to operate more efficiently with an opportunity to improve our sales and operating margins. The Member Program is being launched during the second quarter with a strong advertising campaign utilizing direct mail, television and digital mediums. We plan to continue with enhanced marketing as we move through our fiscal 2020 year under our new We Make the American Home Campaign designed to further amplify our design heritage and our American brand identity. This evening, we start our annual convention with our 500 interior designers and management from the U.S. and internationally. They will get a first look at our upcoming introductions for our Spring 2020 including an upholstery brand aimed at a younger customer and a modern take on farmhouse style. As I stated earlier, we have an opportunity to differentiate, provide base service and increase our sales and profitability. And with this, I'll turn it back to Corey.