Farooq Kathwari
Analyst · Telsey Advisory Group. Please proceed with your question.
2.3%. Now, there are a number of factors. Interestingly, as I mentioned in my comments, while we reduced our expenditures, we were more effective. Number of reasons. First is we also reduced -- in our marketing, keep in mind, when we talk of 3% or 4%, it also includes -- it includes the -- all our costs are producing our marketing, that’s our advertising costs, our photo studio costs, and then also the -- actually placing the advertising. So, our marketing costs include all of that. We have been able to through manufacture, reduced substantially our costs, our production. And then, we have also reduced the mediums that we are using. For instance, we spent a fair amount of money on direct mail, printed direct mail. Now in the last year or so, two years, we have been increasingly using digital mediums. For instance, we are now sending out, as I mentioned, three direct -- three digital mediums -- magazines. Two years back, it was -- we didn't even think of it. So, the mediums are changing, plus also the cost of producing is changing. So, having said all of that, but I think, keeping anywhere around between 3% and 4% for budgeting purposes, I think is a fair thing to keep in mind.