Josh Silverman
Analyst · D. A. Davidson. Your line is open
So first when I talked about last earnings call, we think that Etsy is really uniquely positioned to own special, to be the place to go when you're looking for the things you're not going to find everywhere else, and what we think is so exciting about the acquisition is the places you've got for all your everyday items that in day and day out to buy the products you need for your batteries or socks or whatever you need, is not the place you'd think to go when you wanted to feel special, almost by definition if you are there every day to buy the commodities it doesn't feel necessarily special. So, we think we're uniquely positioned from a brand, but if you also look at the traditional leverage of retail, there's three leverage, right, it's price, selection and convenience, and if you think about how mass retailers have gained leverage on price, let's start with price, typically what they do is they buy in large quantities and then pass along the savings to buyers, well if you're talking about unique items they are not mass produced, so buying the large quantities is not a strategy that actually works to create price advantage, the second lever we talked about is selection, Etsy has over 45 million items from 1.9 million sellers. There is no one in the market that even with an order of magnitude of that the type of product that we offer. So, we think we have got a really unmatched advantage in selection. And the third lever is convenience, and for retailers that have built wonderful convenience offerings based around logistics and warehousing that requires products that can be made in advance and stored in a warehouse. For our products which are often made to order and again unique, warehousing is not a strategy that actually is very effective. So, the traditional advantages that other people have had in the past may transfer less well in two our space. But beyond all of that again I think brands means something. I think buyers come to experiences to find a curated set of selection and to have a shopping experience that they think is different or relevant for them. And so, the mission that we talked about keeping commerce human, I think at times on peoples watch, not every time, but many important times they want to have a shopping experience that feels special and that feels more human. And I think there is no one better positioned than us to attack that.