Sure, David. So you're absolutely right. Look, there are 2 fundamental changes taking place. One is the macroeconomic environment, and the second is the adoption of GenAI.
On GenAI, I think our business model is certainly going to evolve and change. Certainly, there will be a lot more investment that's going to be required to be able to create some of these adapters and solutions that clients will expect to be prebuilt and that they will not be funding themselves. And at the same time, there will be a lot more risk sharing that will be there. So it's going to be a lot more contingent on us being able to deliver the outcome and the business benefit to our clients.
I do think the shift in the commercial models will take place gradually, but perhaps the first change is going to be to shift from a time and material type of contract towards more fixed price kind of contracts or even initial upfront investment by us on repeatable adapters and accelerators that we need to invest in.
From a margin standpoint, I think initially, because of the investment and because of our ability to demonstrate impact for our clients, the margins would be initially low, but over a period of time, because the value that we can deliver with GenAI is significantly higher, we would expect the margins to actually go above our corporate average.
So as we scale up the business, I think this becomes a much more attractive business for us to be kind of going into. It's much higher value added, it's much more defensible and it's going to have a much better margin characteristics. Of course, it's dependent upon our ability to execute and our ability to demonstrate the results.
It's also a business that's going to involve a lot of continuous change because with GenAI, as you know, the LLM models keep changing every couple of weeks. And so we're going to see more models kind of come in. We're going to see more and different ways in which these are going to get adopted. So the obsolescence is also going to increase in this space. And, therefore, the ability to remain nimble and modular, I think, is going to be critical for the long-term success in this space. So it's certainly got very different characteristics. And I think as GenAI continues to evolve over the next 1, 2, 3, 5 years, it's going to look -- the business is going to look and feel quite different as we go along.