Earnings Labs

Expedia Group, Inc. (EXPE)

Q1 2021 Earnings Call· Thu, May 6, 2021

$243.38

-0.75%

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Transcript

Operator

Operator

Good afternoon. My name is Anne. And I’ll be your conference operator today. At this time, I would like to welcome everyone to the Expedia Group First Quarter 2021 Conference Call. After the speakers’ presentation, there will be a question-and-answer session. [Operator Instructions] Thank you. I would now like to turn the call over to Patrick Thompson, Senior Vice President and CFO. Thank you. Please go ahead.

Patrick Thompson

Analyst

Good afternoon. And welcome to Expedia Group’s financial results conference call for the first quarter ended March 31, 2021. I’m pleased to be joined on the call today by our CEO, Peter Kern, and our CFO, Eric Hart. The following discussion, including responses to your questions, reflects management’s views as of today, May 6, 2021 only. We do not undertake any obligation to update or revise this information. As always, some of the statements made on today’s call are forward-looking, typically preceded by words such as we plan, we expect, we believe, we anticipate, we are optimistic or confident that, or similar statements. Please refer to today’s earnings release and the Company’s filings with the SEC, for information about factors which could cause our actual results to differ materially from these forward-looking statements. You will find reconciliations of non-GAAP measures to the most comparable GAAP measures discussed today in our earnings release, which is posted on the Company’s Investor Relations website at, ir.expediagroup.com. And I encourage you to periodically visit our IR website for other important content. Unless otherwise stated, all references to cost of revenue, selling and marketing expense, general and administrative expense, and technology and content expense exclude stock-based compensation. And all comparisons on this call will be against our results for the comparable period of 2019. And with that, let me turn over the call to Peter.

Peter Kern

Analyst

Thank you, Pat. Good afternoon, everybody. And thank you for joining our call. We have some brief remarks [Technical Difficulty] take questions. I’ll start by talking about the Egencia deal, which we announced a few days ago. That proposed deal is extremely exciting to us. And in a few minutes, Eric will share the details. But, I’ll just say, it really highlights three core things we’re trying to do. One is, find the best opportunity for all our businesses. And in this case, we felt that putting Egencia together with Amex GBT created a great new combined corporate enterprise that could focus entirely on the corporate customer, and really provide a best-in-class suite of services to serve those customers. And our ownership in that company, we’re very excited to have. Secondly, we signed a long-term lodging supply and tech agreement with the company. And you’ll recall, we have a big B2B business. Expedia Partner Services, it is core to our strategy long-term, and driving and powering the industry broadly is an important move for us. So, this deal enhanced [Technical Difficulty] significantly, and just gives us more throughput to continue to innovate, both on the supply and technology side to provide great services to the entire travel ecosystem. And finally, as we’ve talked about endlessly this past year, we are trying to simplify our companies, so we can focus on the most important and largest opportunities. And with Egencia in a great new home, should this deal proceed, we will be in a great position to focus on our B2C and B2B businesses, and our core technology platform. And that’s really a great chance for us to get simpler, and get agility and speed in the rest of our core business. Moving on to recent trends, I would say, as…

Eric Hart

Analyst

Thanks, Peter. I’d like to start by providing more details on the binding offer we received from Amex GBT to acquire Egencia. I echo Peter’s earlier comments. We are very excited about the deal, and I’m optimistic about the success we would see from the combined company. Now, [Technical Difficulty] which includes two major pieces. First, we have approximately 14% ownership in the combined business, presuming close, which we currently estimate is valued at approximately $750 million. Second, we would also enter into a 10-year lodging supply agreement between Amex GBT and EPS, as Peter mentioned earlier. And then, to put this commercial deal into perspective, the supply agreement would have generated in excess of $60 million in EBITDA at 2019 volumes. We anticipate the proposed deal would close in 9 to 12 months. Next, I wanted to provide an update on our cost saving initiatives. In 2020, we made considerable progress on rightsizing our cost base, and these efforts continued in Q1. We still expect to be towards the higher end of our $700 million to $750 million range for fixed cost savings relative to our 2019 exit rate, and we have now achieved approximately $700 million on a run rate basis. We remain confident we will realize largely all of those targets of cost savings by the end of 2021. As we have spoken about previously, when looking forward, we will have annual increases in the remaining cost basis from items like annual comp increases, and we expect to invest in areas of the business where we see attractive opportunities. On variable cost of revenue, we remain on track for over $200 million in annual savings, based on 2019 volume levels. As a reminder, the three key drivers are improved economics through our payments platform, expansion of our…

Operator

Operator

[Operator Instructions] Our first question comes from the line of Mark Mahaney

Mark Mahaney

Analyst

Thanks. I had two questions. One, just a clarification, Peter, on your comments about the down 40 and January down 20 and March improved and April. I think, you’re just referring to domestic bookings. If that’s so, could you just give those things for the trends on a global bookings basis? And maybe I misunderstood that. And then, secondly, kind of a high level question. If you think about what you’re doing with the business to help. You’ve done a lot of things to improve the cost structure as you’re going into and out of COVID. What about -- how would you describe what you’ve done to try to improve the bookings growth and the revenue growth pre versus post-COVID? What have you done to -- what do you think are the best ways to get the growth to reaccelerate from where the business was prior to COVID? Thank you.

Peter Kern

Analyst

Thank you, Mark. Sure. I’m happy to answer those. First of all, the answer to your first question is, those numbers are global. That is our entire business, collectively, not just the U.S. The U.S. is stronger for sure, helping that number up. But, that -- those are global numbers. As for beyond the cost structure, I’d say, we’re doing tons of work, and I’ll start by, unfortunately, reiterating all the work we’re doing on the marketing side, the work we’re doing to simplify and combine our performance marketing, team, tools, capabilities, data analytics, that’s a huge benefit for us as we go into the post [Technical Difficulty] into the future into the post COVID and our ability to compete in the performance channels in the most effective ways. We believe we can do better and do more on the brand building side and to create that direct customer relationship. And then, that bleeds all the way down through, of course, the importance of doing the product right, getting the engagement right, improving the apps, improving the technology, using AI to improve the customer experience. So, all of those things are the classic sort of virtuous cycle of can you get them in the door, can you make them love you, do it -- is the experience great, does it help them find what they want. So, there’s a ton of work. All that work I talked about on the platform side is not about efficiencies, although it does create efficiencies. What it really creates is agility and the ability to serve the customer better and create a stronger tie to that customer and repeat and loyalty and lifetime value. So, it’s really an exercise in all the pieces, but we are getting sharper on all elements, whether it’s the brand proposition for every brand, whether it’s the geographic proposition for every geo and brand, and then what that customer experience is like all the way to the end, through service. And it’s all those pieces. So, [Technical Difficulty] investing across the board in terms of our energy and time. And I think those pieces will start to multiply on themselves as we get more and more of them sort of across the road as it were. So, lots of good work going on. Some things are a lot further along than others, but I think you’ll continue to see improvement across all those categories.

Operator

Operator

Your next question comes from the line of Justin Post from BofA.

Justin Post

Analyst

A couple of questions. First on Vrbo, obviously, high valuations in that sector. Wondering if you can help us understand the percentage of bookings and maybe the growth rates in the quarter for bookings or revenue. And then secondly, obviously, very interesting disclosure about the Expedia marketing spend. And I believe you said it to be the biggest in the last five years. So, could you help us understand, first of all, how you think about that affecting EBITDA in the second quarter? And are you seeing very positive marketing returns that give you kind of -- are encouraging you to spend that much? Thank you.

Peter Kern

Analyst

Yes. Thanks, Justin. I’ll maybe take the second one first. Yes. I mean, we’ve spent a fair amount of time getting to a new brand proposition, a bunch of new capabilities and things we wanted to talk to the consumers about and just at the early stages of rolling out our Expedia Brand campaign. That is a heavy brand campaign across multiple markets, and we think it has great opportunity. But to be clear, brand marketing is somewhat are not just all science, and it does take time to pay its rewards. We do believe though that by being more a funnel, by being more efficient in performance and allowing us to put more money upfront, we can drive greater long-term returns. Now, it’s not a quick twitch muscle. As I said, brand marketing is now like you run a great ad and tomorrow, everybody books. It takes repeat. It takes sinking in that brand proposition and getting everybody focused on your name, and then it starts to pay rewards and performance. It starts to pay rewards and direct. It starts to pay rewards across a lot of things. So, we believe in that opportunity. We will invest in that opportunity. And it will take some time to pay out. It’s not like performance. It’s not like you’re buying the transaction every time you do it. On the Vrbo front -- let me just look at the percent of bookings and growth rates. So, I think we don’t break those numbers out separately. I would say Vrbo is doing great. The U.S., particularly strong, but as I said, in all our strongest markets, we are showing share gains. And Vrbo is clearly -- and vacation rentals in general, clearly in very positive territory, and that is helping bring up all our numbers, no doubt. But, we don’t break them out separately. And so, I think it’s just we view it as part of the business. And as I’ve said before, the long-term plan for Vrbo or vacation rentals, more generally, is to have them available through all our brands in the most optimal way for the customer. So, that’s where we are.

Eric Hart

Analyst

Yes. And two things -- quick things to that. This is Eric. Also on distributing that inventory from a vacation rental standpoint, ultimately through EPS or Expedia Partner Service as well. We think that’s a meaningful opportunity for us as well. And then, on the marketing side, if you look at year-over-year going to 2018, 2019 and 2021, our marketing spend as a percent of revenue has come down quite a bit when you compare against those. And yet, we are spending heavily into brand, and we’re continuing to spend in performance channels as well. And we’re also seeing, given all the work that the teams have done, where we’re getting good share of voice, share of wallet, if you will, at ROAs that are higher than we’ve traditionally seen. So, still a lot to learn how that’s going to flow through the P&L over time, as Peter mentioned, but we feel pretty good about the investments that we’re making at this time.

Operator

Operator

Your next question comes from the line of Lloyd Walmsley from Deutsche Bank.

Lloyd Walmsley

Analyst

Thanks. If we start on the cost side, you’ve taken the business kind of down to the studs during the pandemic. How are you feeling about your positioning as the tempo increases in the market? Are you able to handle strong upticks in volume? Do you feel like things are running in a stable fashion kind of operationally, any areas that might need investment? And then, secondly, kind of as you lean into the new brand campaign, would you characterize your posture on the performance ad side as kind of leaning in or more kind of neutral there and focus on the brand side and hoping that that will have benefits in the performance channel that allow you to kind of get some efficiencies there? Anything you could share there would be helpful.

Peter Kern

Analyst

Yes. Thanks, Lloyd. I would say, first of all, we didn’t take it down to the studs. We did a lot of things that we thought were the right things to do for the long-term health of the Company. But we have invested in lots of people, talent, marketing, all kinds of things, technology. So, I think, we’ve done the right stuff across what we thought was the right way to shape the business. And as you’ll recall, we set out to do that before COVID even hit. So, that is the -- that was the plan, that has been the plan, and we feel good about where we’ve gone to. Now, are the places we want to invest in? Absolutely. Do we want to bring in and retain the best talent at our Company? Absolutely. We are making those moves. We’ve brought in lots of great new talent. We have changed, as Eric alluded to, our equity and bonus structure to reward our people for growth. So, we will continue to invest in the things that will drive our business, much of which is people and their ability to build great tech and tools and products and services and then people to help externalize all the great stuff we’re building on the B2B side and of course on the consumer side. So, we don’t feel like, in any way, we’re in an unstable position. Where we have a lot of moving parts, we’re trying to change a lot. There’s no question. And we think all of it has great opportunities. And will we break something along the way, stumble once or twice? I’m sure we will. But in general, we are feeling like we are in a good position. And if anything, we’ll continue to invest into the growth…

Operator

Operator

Your next question comes from the line of Naved Khan from Truist Securities.

Naved Khan

Analyst

Yes. Thanks a lot. A couple of questions. So, maybe, Peter, you talked about ROAs. As you are discovering whether optimum ROAs can be, how should we think about the split between -- split of your ad budget between performance and brand advertising as we look forward? Where do you think -- how do you think it compares to where it has been in the past? And then secondarily, you are making a big push towards loyalty. I think you, in a recent announcement, talked about gaining around 25 million new loyalty members. How does that affect the P&L in terms of how you accrue for the loyalty rewards?

Peter Kern

Analyst

Yes. So, maybe I’ll take those in reverse again, Naved, which is on the loyalty side, we felt like there’s a big opportunity, particularly in Brand Expedia to drive loyalty. And those learnings will no doubt help other brands for us. But we were -- we felt like we were leaving a lot of customers on the side because of the -- how we made them sign up, what they had to go through, et cetera. And the truth is, for a customer, it’s a much better experience if they become a loyalty member, they get to see loyalty rates. They get to -- they get a lot of benefits. And in general, they consume more. And the returns on those loyal customers are higher than the returns on people who are not members. So, while there may be accounting that has to get accrued for over time, the return on that customer’s performance is much greater. It’s been proven over and over again in our brands. So, this is really just opening up a window, making it easier and better for the customer, helping them see the benefits, allowing them to see the benefits earlier, if you will. And I think there’s nothing but upside and good stuff there, so both for the Company and for the customer. As far as the ROAs goes, we talk about this a lot. We don’t really know where it’s going to balance out. We are trying to take a scientific and approach as we can to driving returns through our marketing area. So, it will be a bunch of learnings as we go. We are testing and learning, even as we speak, a bunch of things across on and off different brands in different geographies and seeing what happens. From a performance marketing standpoint, we will be testing into brand spend as well by geography and by brand. So, it -- we’re going to learn. It’s going to take some time, but we believe with the benefit of a really strong team on the brand side and a really strong team on the performance marketing side, for the first time, once we get all these things consolidated, and the technology working the right way, we are going to have -- it’s going to be a fair fight, and we’re going to be in a position to perform -- outperform the competition in a way we just haven’t been for a long time.

Eric Hart

Analyst

This is Eric. And I would just add on the loyalty side, we are working through ultimately how to account for those going forward. We have robust teams. We actually have three different teams that look at and quantify it separately. We have an internal team, a third-party provider, and then our auditors go through it as well. And so, we’re going to be going through that math to effectively, say, there’s going to be a lot more points perhaps with a respective lower probability of redemption, at least for those that don’t get actively engaged, which again, the point is getting them actively engaged in that journey. But, we’ll provide updates as we go through, but it is something that we’re working through.

Operator

Operator

Your next question comes from the line of Brian Nowak from Morgan Stanley. Your line is open.

Brian Nowak

Analyst

Thanks for taking my questions. I have two. First one, Peter, sort of a high level one. When you came into your role, you outlined a number of strategic priorities, brand reorg, the cost reductions, improved product merchandising, et cetera. Just sort of help us understand, which of your priorities you think you’ve made most progress on? And then, as you sort of look into ‘21, ‘22, where are there still sort of the most low-hanging fruit to continue to improve the execution of the Company, both top line and within OpEx? Then the second one, just a little bit on marketing. Talk to us about what you’re seeing on performance marketing ROIs and your mix of overall direct traffic as you sort of head into the spring and summer.

Peter Kern

Analyst

Yes. Thanks, Brian. So, on the strategic priority standpoint, I think, we’ve made a lot of headway in many fronts. I think the hardest, biggest lift is really on the platform and the technology and the product. And a lot of that’s been organizational, getting the right pieces of the Company together in the right way and organized under the right leaders, so that we could drive this journey we have to drive from getting to this complicated siloed technology we had before to a much more clean, high-efficiency, agile construct. So, that’s where the most -- I would say the most energy is going in. And frankly, it’s a tale of 1,000 stories. Different parts of that journey are in different states of completeness. But that creates, to your second question, I would say, the most opportunity going forward, because every time we get a win there, and I’ve talked in the past, whether it’s about multiple checkouts becoming one checkout or multiple identity features becoming one identity, it gives you both speed and better consumer experience and better ability to improve on that as well as efficiency and the ability to redeploy that resource to other higher return opportunities. So, that’s both, an efficiency opportunity, but I would think of it more as the opportunity to invest that talent into new growth, as we go forward. So, we are still in the middle of many of those things still being fully equipped as if they were run as 6 or 8 or 10 separate things. We will get to a place where we have one strong, robust thing and those resources can -- some of those resources can get to higher-value returns. And then, as far as marketing and the other and cutting costs, again, the cost side…

Operator

Operator

Your next question comes from the line of Deepak Mathivanan from Wolfe Research.

Deepak Mathivanan

Analyst

Hey, guys. Thanks for taking the questions. Couple ones. So first on Vrbo, can you talk about your efforts on the supply side? You talked about rotation into traditional lodging a little bit. How are you optimizing for -- on the supply side during this period where demand is spiking? And then, the second one, I wanted to ask about the booking window trends. Is there any notable changes now that you’re seeing recovery nicely coming up? Are these mostly attributable to kind of summer bookings or more near-term bookings? Any color you can provide there would be helpful.

Peter Kern

Analyst

Yes. Thanks, Deepak. I’ll take the Vrbo part of it. So, we’ve amped up our investment in marketing and attracting Vrbo host, if you will, or owners. It has been successful. We are driving it as fast as we can. There is a lot of demand, and we’re focused, as you would imagine, in the most -- the most high-traffic areas where we need and can sell as much new inventories we can get. We introduced a new product, which we called the Fast Start program, where we essentially take successful hosts that are highly rated from other platforms, and we launch them quickly into our platform, and instead of having to rebuild their stature as a highly reviewed host, we sort of take as a proxy, their experience elsewhere. And we put them, if you will, very high in the sort and allow them to start up their business with us. But the reality is that Vrbo hosts on balance make more than Airbnb hosts on average. And it’s a great opportunity for people to monetize their assets. We think it’s better than any other similarly situated one. And we think owners of properties are increasingly becoming aware of that as our brand becomes more ubiquitous and as people become more used to the products. So, all our stats make for a great sales story. We just have to get it out there, and we’re spending more to get that story out there.

Eric Hart

Analyst

Yes. And I’ll just add to that, this is Eric, as well. There’s also, listen, as there a compression or when there’s supply selling out, if you will, there are alternatives that we’re then providing. That’s part of the product experience on whether it’s a nearby alternative or a peer or whatever else. So, it’s something that we’re working from a product standpoint. In regards to your question on the booking trends, we continue to see elevated in the next 30 days, unconventional lodging, but it has come down from what we saw during the, call it, the depths of the pandemic. We’re continuing to see, obviously, very strong demand for the summer. And even off a very small base, we’re seeing healthy demand for the holiday period as well. So, we’re starting to see it extend into away from the zero to 7 days or very near term into more healthy time periods as well and more distributed to what we have seen historically. And I would say, that’s a similar story on the Vrbo side as well. But typically, it has longer booking cycles, and we continue to see that as well.

Operator

Operator

Your next question comes from the line of Kevin Kopelman from Cowen.

Kevin Kopelman

Analyst

Great. Thanks a lot. I had a follow-up on the April trends that you mentioned. So, you saw a pretty dramatic improvement between January and March. Can you give us any additional color on to what extent April improved versus March because you did note that it was better? And then, within that, can you talk about the U.S. a little bit more? And did you -- have you seen the total U.S. market return to growth yet versus 2019?

Peter Kern

Analyst

Kevin, I’ll -- as far as April goes, I would say that we’ve seen modest improvement off of March. It’s not linear from the negative high-40s to 20s and keep going. So, don’t get too excited. But, it is directionally positive, and we hope and believe that will continue. Obviously, there’s a lot of summer bookings through that spring period, and you can assume appropriately that has a lot to do with Americans getting vaccinated and being more comfortable booking their holidays for the summer. So, we expect something like that trend to continue for a while. But again, as I mentioned in my remarks, if -- we need cities to open, we need international travel up, we need other things to open. U.S. domestic travel itself cannot get us back to where we used to be on a standalone basis. Having said that, U.S. domestic travel is higher than U.S. domestic travel used to be and was in 2019, we’ve seen that effect. And we’re not disclosing the U.S. market -- the market’s growth or not, but in terms of our performance, but yes, the U.S. is strong. It’s driving a lot and it’s carrying the weight for a lot of other markets that are still closed, frankly. So, we feel very good about where the U.S. is. We hope for a lot of reasons that the rest of the world comes back, not just for our business but for their own lives. But, that’s where we need more to open up.

Kevin Kopelman

Analyst

Thanks, That’s really helpful. And then just on Amex, did you mention expected timing on the close here?

Peter Kern

Analyst

Expect 9 to 12 months. Yes.

Operator

Operator

Your next question comes from the line of Brian Fitzgerald from Wells Fargo.

Brian Fitzgerald

Analyst

Thanks, guys. A couple of clarifications on Egencia. I want to ask about the enterprise value for either Egencia or all of the combined entity on the deal. And then, clarification on the supply agreement. Does that apply just to Egencia slice of the biz, or will all of that organization be relying on EPS going forward? So, first one on Egencia. And then, the second one was just a follow-up to Naved’s question at Vrbo. If you’re seeing any indications of other long-term shifts in travel behavior, maybe have you seen repeat usage, hey, what we rented last summer, we’re doing again this summer or tailwinds with the inventory, making inroads in urban centers and resort areas where the competition has been tougher, like California? Thanks.

Eric Hart

Analyst

Great. This is Eric. I’ll take the first part of that question, just around Egencia. We did mention -- or I mentioned in the call that we have approximately 14% of ownership in the combined entity, and we estimate that to be worth $750 million. So, I think you can essentially do the backwards math to get to the overall estimated enterprise value and equity value for the business. On the commercial agreement itself, that in excess of $60 million based on 2019 volume. That is for the entire supply relationship that we will have with the combined business. And there are components of that that’s obviously Egencia and distribution that we’re putting in. And obviously, we want to have a much larger relationship with them as well. So, it does represent the combined and the full estimate of that agreement.

Peter Kern

Analyst

Great. And I’ll jump in on the last one, which is, we haven’t seen a ton to suggest that things are changing. And as you’ve heard me say many times, I’m loath to extrapolate too much from this COVID period. But for sure, there are a lot of new users of the Vrbo experience. And in general, I think the data suggests they are going back to it more frequently. But again, we are in COVID. And as long as you’re comfortable with that use case, you’re still comfortable with it. Now, is that sustainable? Will people go back to resorts and other things? I’ve said publicly that I believe, in general, the trends of the past will continue. But, one of the trends of the past was that people were getting more and more into the use case of vacation rentals. So, I think we have accelerated that. We’ve exposed more people to the product. And that’s a good long-term trend for that category. But, I don’t think -- and it will make people consider vacation rental as part of their choices where maybe before they had not. But, I don’t think we’re necessarily going to be seeing a huge shift that sustains itself long-term so much as maybe a reset at a higher level for vacation rentals and then growing off of that.

Operator

Operator

Your next question comes from the line of Stephen Ju from Credit Suisse. Your line is open.

Stephen Ju

Analyst

Okay. Thank you so much. So Peter, I guess, more of a macro question here. So, as we look to maybe next year, I think there may be reasons to believe that the travel industry may be seeing elevated growth for the next few years, especially as the personal savings rate in our country seems to be at the highest it’s been in probably 50, 60 years. So, maybe the consumers are ready to go out there and maybe do some revenge travel. So, anything you’re seeing so far in the data to customer-by-customer level or otherwise that can either confirm or deny the notion and the activity that you’re seeing? Whether they seem more willing to splash out for more luxurious accommodations or staying longer, that sort of thing? And I think you brought up reducing friction, I think in your prepared remarks. Anything you can share in terms of where you may be now in terms of rolling out real-time bookings among your Vrbo property owners, and how much of the Vrbo inventory has been integrated into your OTA brands so far?

Peter Kern

Analyst

I’ll take a crack at the first one. Thanks for the question, Stephen. I’m rooting for revenge travel, whatever that is. We -- the more -- whatever kind of travel people want to do, we’re happy to accommodate it, revenge or otherwise. I think, we’ve seen -- we definitely were seeing earlier in the pandemic, these longer stays, certainly in the Vacation rental space, et cetera. I think things have normalized somewhat from that. But in general, those days are longer still on an average basis. And I think we’re seeing ADRs are higher and -- for us, and people are spending more. Now that’s a little bit of mix, but it’s also that hotels and Vacation rentals and desire both places have been able to push price, and consumers have been willing to pay for it. And I would say that revenge or otherwise, places like Miami demonstrate that there is huge pent-up demand to go to places where people can experience a relatively normal travel experience. And I don’t know if you’ve been to Miami recently, but it is packed. The hotels are full. People are out everywhere. Restaurants are full. So, I think that -- and their booking levels are well above two years ago. So, if you just think about that in a macro way, you say, okay, where people can travel, where they can have a normal experience, where they feel like they’re comfortable free, whatever your words are, there is a huge amount of demand for that. So, obviously, it will spread out across the globe, as more places are like Miami. But, I think that demonstrates in a sense that there is pent-up demand for the places and the things where people can spend money.

Eric Hart

Analyst

And this is Eric. I’ll take the second part of the question, just around Vrbo and getting distribution on the OTA brands. So, we don’t disclose the number of properties that are live on our other OTA brands. But what I will say is that we continue -- two things. One is we continue to add more properties. It was higher in Q4 than Q3, and it’s higher in Q1 than it was in Q4, and so we continue to make progress. And also, we continue to increase the number of OTA brands where we’re distributing that inventory. So, making good progress on both of those. What we ultimately need to do though is continuing to improve the customer experience. It is a different product. It has a different use case. As Peter mentioned, it has a different operational flow and customer experience. And we’ve made progress there. We need to make more. And it is our full intention to continue to invest behind that, get that better user experience, which I think will then continue to get more properties, and again, higher booking and a better customer experience. So, all in all, making progress, more to do.

Operator

Operator

Your next question comes from the line of Jed Kelly from Oppenheimer.

Jed Kelly

Analyst

Just a follow-up -- just following up on some of the Vrbo. Where would you think, I guess, since you’ve talked to property managers over the last five years, sort of the integration with Vrbo into Expedia has probably been a little slower than they like. So, could you just give an update on how you’re doing with integrating Vrbo with Expedia? And then, it seems that some of these work-from-home trends could actually benefit leisure travel by giving people more flexibility. So, I mean, as stuff opens up, I mean, is there any brand campaigns, or how are you thinking of sort of leaning into this work from anywhere trends, and how can you benefit from that?

Eric Hart

Analyst

Thanks for the question. This is Eric. Just to touch on, I think, I was giving some components of your first question a few moments ago. But, we are improving the customer experience to invest in it. It’s something we have made progress and continue to invest on it and need further improvement, but we’re excited about the product. And I think, we don’t disclose the number of properties that we’re distributing through our OTA brands. However, we are increasing the number. It’s -- as I mentioned a couple of minutes ago, Q4 was higher than Q3, Q1 is higher than Q4, and we’re also increasing the number of OTA brands where we’re distributing that inventory. So, we’re making progress. I think, everyone on this call will agree, it was slower than we would have wanted it to be, but we’re certainly putting the organization’s weight behind it because we think it’s a big opportunity for us.

Peter Kern

Analyst

Yes. This is Peter. I would echo that the management companies were right. It’s taken us too long. We’re working hard on it. We want to change it for them, for us and for the consumer. But it’s -- getting the right consumer experience, as Eric said, is the key thing to making it successful for all of us, and that’s what we’re really working on. As far as the work-from-home trends go, yes, we’ve been leaning into this from the beginning. Vrbo was pushing a lot of sort of staycations, stay nearby, school from home, and making sure people understood what the Wi-Fi and other things were. So, we’ve understood these trends to the extent we could, and we’ve tried to lean into that consumer interest. I think, longer term, we, like every company, and certainly, like every tech company are dealing with the work-from-home questions and the flexible work of the future, I think, clearly, what we’ve seen suggests that the world will be more flexible. And whether that means people will have the opportunity to work from other places, take longer weekends and work from somewhere, et cetera. We’re going to have to see how that plays out. We hope it adds to travel, obviously. But, it’s too early to tell.

Operator

Operator

We will take our final question coming from the line of Mario Lu from Barclays.

Mario Lu

Analyst

So, just one on the revenue per room night. This quarter, you mentioned it was up 10% year-on-year, driven by the mix shift to alternative accommodations. Just curious what was the revenue per room night if we kind of looked at it on the same room basis? Is that trending higher based off of pent-up demand? And how sustainable do you think these trends are as we continue to approach 2019 levels? Thanks.

Eric Hart

Analyst

Yes. This is Eric. As you mentioned, what we have in the release is revenue per room night was up 10%. That is due to two primary factors, mix to Vrbo and then mix to the U.S. as well, where there’s typically higher ADRs. We don’t get into the detail of breaking out individual components. But, I would say, anecdotally, we’re certainly seeing ADRs improve. They continue to be down relative to, call it, 2019 levels, but sequentially improving. And Vrbo is obviously seeing some nice ADR improvements, just given the demand in that sector.

Operator

Operator

There’ll be no question at this time. I will now turn the call over to Peter Kern for closing remarks.

Peter Kern

Analyst

Thank you, operator. Thanks, everyone, for joining us. I hope we got your questions answered. We’re feeling really good about our improvement, and we hope the world continues to open up. Please get your vaccines or tell your friends, and please keep your thoughts with all our friends in India. And thank you for joining us. We’ll talk to you next quarter.

Eric Hart

Analyst

Thank you.

Operator

Operator

This concludes today’s conference call. Thank you all for participating. You may now disconnect.