Sure. Thanks, Lee. It's a little hard to hear you, but I think I got it. The -- so basically, the way we think about it is, our business, we said it last quarter, it's running at a similar level. About 2/3 of the business comes from direct. That continues to grow as a nominal number, but as a percentage, it's fairly similar to where it was a quarter ago. And basically, yes, we are investing in app and these longer -- and loyalty and these longer-term payback products. But remember, we're only taking a portion of our quarterly spend, if you will, and putting it into these channels. So it's not like we reversed the model, and it's all into these long-term channels. We are peeling off a portion of it, a fairly modest but sizable portion, and putting it into these longer channels. It means we give up some short-term payback and it means we stack up these customers over time. But given that it's not our full spend, it takes a while for this to stack up. Then you add to that, that we are now getting back to the conversion levels we used to have and accelerating through them as we get HCOM on BEX stack, as we get Vrbo on the new stack and we're accelerating BEX itself because -- Brand Expedia itself because we are just upping the velocity of testing massively. So we're getting a lot of improvement. A lot of it is coming through this year and coming even as we speak. And so the reason we have confidence in the leverage that will come in the back half of this year and the future is we're both stacking up the loyalty and the app usage and all these more direct channels. That's what we're doing with the money that we can tactically spend differently, but we're also changing and improving the product and the conversion in the product so that every dollar will work harder in the future. So all of that's coming and then One Key launches in July, which is yet again another sticky product feature that will add millions of people from Vrbo, customers from Vrbo into the mix and allow more of our loyalty members to spend across more products. So all of that is coming kind of at the same time, not that it's going to be a moment in time inflection, but it's building on itself. And that's why we said second half of this year will be stronger. And obviously, going forward beyond that once we get past the One Key rollout, et cetera, would be stronger. So that's what gives us confidence in the marketing leverage. It's not like one tactical change in spend changes it all. It's a combination of building that up over time, plus adding the product benefits and getting all the technical work behind us.