Chris Klein
Analyst · Dennis McGill from Zelman & Associates. Dennis, your line is open
Yeah, I mean, that was, frankly, what made it too attractive, I mean, it’s – you’re right, I mean, we are bigger of any [ph] dealer. But what they brought first on the product side, you’ve got Mid Continent, which is very strong in that $150 to $300 cabinet category, where we’ve got a presence, but we are not as big as we are in kind of full-on semi-customer. And so that product is a great addition to kind of from a price point where we are. As well as UltraCraft, which is on the frameless side. I mean, we’ve got some frameless products, but we don’t have as much frameless product as where the market is. So you’ve got that product set that kind of would lend itself to set of dealers. And then geographically they are stronger in the west, really west of the Mississippi, so kind of through the Middle West, all the way out to West Coast, they have got a better representation. So it was kind of a product and price point on the one hand, and then geographic expansion. And so in kind of one fell swoop, it helped us expand in some places that we weren’t. And we feel really good about where this sets us up and then the ability to kind of cross-pollinate with some product that we've got, be it kind of a stock builder product with Aristokraft into some of these dealers, or might be an Omega Dynasty type product launch. So there is a lot of places we think we can take it into their dealers. And then we are excited about their product, bringing Mid Cont at that price point into some of our dealers, as well as UltraCraft, StarMark, two terrific brands and products at kind of the right price points into our dealers. So if you’re going to sketch one out, this one kind of checked a lot of those boxes, which is why we try to get it done.