Nicholas Fink
Analyst · Michael Rehaut with JPMorgan
Yes. So well, firstly, thanks for calling out that Fiberon analogy because I think it's really good. And I think what's particularly interesting about that example that you called out is that is still ongoing. Like those gains at the higher margin part of that business and those distribution gains are still unfolding. Obviously, the market's been a little bit tougher this year, as we just track that conversion rate, so that bounces between 1% to 2%, you see it sort of move back up, you'll see those play through. And during that whole time, though, we're preparing that business to then build on, right, with brand and innovation. And so very dramatically I think.
Somewhat what I'd say specific to August, Emtek and Schaub is firstly I'd just call out, we closed June 30. So we've only had the teams together for a short amount of time. And they've identified a series of synergies that we put here, particularly around channel. And what we'll do is we'll be very respectful of what these businesses do better than the legacy Fortune Brands Innovations business. And so they have channel strength in certain areas that is better, and we will look to learn from that and build it into the legacy business.
And then conversely, there are, of course, places where the legacy business has a strength that these businesses don't, where we construct to expand through distribution and access in our channel, strengthen relationships. And so will there be more upside over time for that? Possibly. But I think the real big unlock comes from really sort of the 1 plus 1 equals 5 strategy, which is as you put these things together, can we unlock new innovation, new approach, whether it be on the luxury side, where we really are going to have a lot more scale to go after the business on a global business and on a global basis with that luxury consumer who cares about brand and cares about the artisanal stories behind it, or on the technology enabled side where just our connected business is going to be that much bigger and the infrastructure and backbone on which it now all sits is going to allow us to unlock innovation at a faster pace. And I think that's where the real upside may exist, but that's going to take us a little time to work through those innovation opportunities and bring them to market.