Yes. Okay. Well, I'll tell you, I think it's a combination of what you're mentioning here. We focused in on 3,200 physicians at the beginning of our launch. Again, brand-new launch, only 2 quarters deep into it so far. As I mentioned, we're up to 2,700-plus unique prescribers. And those are brand-new physicians breaking a 20-year habit of being reliant on Oracea. That was the only product that was indicated orally for inflammatory lesions. Now that EMROSI is here, I think our commercial team has done a great job building awareness that EMROSI is here, talking about the great benefits from the Phase III clinical trials. If I may, just highlight 2 things. One, we're showing a superiority in IGA success over a 60% greater than what Oracea demonstrated. And then when you take a look at inflammatory lesions, EMROSI is showing approximately a 30% better inflammatory lesion reduction. So I think that message is penetrating well. Physicians, dermatologists, HCPs and so forth are trying it on new patients right now. And as those patients come back in for their second visit to the dermatology community, they're seeing that those results from Phase III are actually happening in their own practices with their own patients. That's going to help build reinforcement, take those physicians that are writing maybe 1 or 2 prescriptions to doubling that and tripling that and so forth. So I think you'll see a snowball effect taking place there. And those are really new patients. I think you're going to see the fact that as there's more confidence that's built with the dermatology community, our sales organization, marketing organization will be asking for switches as well from Oracea over to EMROSI. And again, that takes time and just a little history to start to happen, and I think that will take place. There's about 14,000 dermatologists. We're only at 2,700 right now, and we're focused on a core. But naturally, we are calling altogether in our universe more than 5,000. So you'll see that number expand as well, and we're going to get more out of the ones that have been trying it and waiting to observe their patients coming back in. So the NRx to TRx ratio is going to benefit from this as well. So right now, it's about 1:1. In October, we're seeing about 1:1.2. And we expect that to go up to hopefully 1:3 and maybe even more than that, Brandon. So there's a lot of variables in play here, which really gives us great potential for fantastic success in becoming the standard of care in time.