Prady Iyyanki
Analyst · Blake Hutchinson with Howard Weil
Thanks Cris. Good morning everyone. First, let me briefly talk about 2014. I'm pleased with the progress the team has made thus far on our execution and building a strong operating culture. We made good strides in 2014 on several fronts, including execution, procurement, manufacturing processes, and product development. We’ve also made significant talent upgrades at all levels in the organization to strengthen our product lines and corporate team. With the current leadership of our operating team, and positive momentum gained in 2014, I’m confident we’re well positioned to weather the current market conditions. For 2015, we’ve developed a realistic, but a dynamic plan and will adapt it as the market evolves. On one front, we are focused on aligning our cost structure to the market conditions and on the other front, we are focused on opportunistic plays, including moves to gain market share. Regarding the weak market conditions, we are entering 2015 with a strong backlog. In addition, some of our product lines will feel the downturn less than others, showing the benefit of our strategic portfolio. As Cris mentioned, however, we feel the impact of the downturn starting in the fourth quarter with customer delays and contract discussions. We have already taken several actions to start aligning our cost structure for the new market conditions. We are looking for cost reductions across the board. We will manage volume decline by downsizing operations, improving our operational efficiency, and restructuring our operation to strengthen our competitive cost position. We initiated a companywide procurement initiative in 2014. We are getting good cooperation from our supplies, and this is already producing significant savings. This will be a tough year, but we believe that with these efforts, our margins should decline no more than a few hundred points. On the offensive front, we are focusing on low cost regions where we believe we can get more volume and fast commercialization of new products. We are focused also on our aftermarket solutions across several product lines to improve our customer service and be better positioned to meet our customer needs. I'm confident that with our financial strength, our focused actions to reduce our cost structure and emphasis on a few selective offensive plays, we will position us to compete and outperform in the long term. CFO Jim Harris will now discuss our financial results in greater detail and our focus on cash flow for 2015. Jim?