Christopher Blunt
Analyst · Truist Securities
Sure. Yes. No, great question, Mark. So I'd say a couple of things. If you think about a fixed indexed annuity, it's got a floor of 0 and an opportunity to participate in markets, but by definition, it's got a capped upside. RILA allows someone to take a risk level below 0, right, typically in the form of a buffer, say, 5%, 10%, even 20% of downside absorbed by the carrier, which just allows us for a lot more upside. So typically, it's a younger demographic. It's someone either with a higher risk tolerance or in many cases, a younger demographic. So it's a market we've never played in at all, right? And so all of this is greenfield and really should be incremental sales and incremental margin for us. So -- and then the other from a distribution channel perspective, not surprisingly, RILA tends to be more popular in the broker dealer channel, whereas FIAs are tend to be more popular in the IMO and in the bank channels. And so a lot of our activity in adding distribution partners starting a couple of years ago, have been to add more broker-dealers in anticipation of the RILA launch. So hopefully, that helps a little bit a bit younger demographic, client with a higher risk tolerance. I've said this before, it opens up a massive pool because you have to ask the question of, yes, everybody should probably own some mutual funds and they've got a very long-term time horizon and some equities, but that comes with a tremendous amount of volatility. And so I think a lot of people like the peace of mind of knowing that there is some constrained outcome set. And so yes, this is a category that I think for the industry is going to be really attractive. But lastly, I will say it's playing to the same strengths. Again, we're just buying a different collared option with a wider band of outcomes. But it's -- at the end of the day, it's a spread-based product and the key drivers that have made us successful in the FIA space should translate in the RILA space.