Earnings Labs

FIGS, Inc. (FIGS)

Q4 2021 Earnings Call· Tue, Mar 8, 2022

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Transcript

Operator

Operator

Good afternoon, and thank you for standing by. Welcome to the FIGS Fourth Quarter 2021 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that reproduction of this call in whole or in part is not permitted without written authorization from FIGS. And as a reminder, this call is being recorded. I would now like to introduce your host for today's call, Carrie Gillard, Vice President of Investor Relations. Ms. Gillard, please go ahead.

Carrie Gillard

Analyst

Good afternoon, and thank you for joining today's call to discuss FIGS' fourth quarter and full-year 2021 results, which we released this afternoon and can be found in our earnings release and shareholder letter on the FIGS Investor Relations website at ir.wearefigs.com. Presenting on today's call will be Heather Hasson and Trina Spear, our Co-Chief Executive Officer; and Daniella Turenshine, our Chief Financial Officer. As a reminder, remarks on this call that do not concern past events should be considered forward-looking statements. These may include predictions, expectations, or estimates, including about our future financial performance, market opportunity, business plans, and operational capacity. Forward-looking statements involve substantial risks and uncertainties and actual results could differ materially from those mentioned. These risks, among others, are discussed in our shareholder letter and SEC filings, which we encourage you to review. You should not place undue reliance on any forward-looking statements, which speak only as of today and which undertakes no obligation to update or revise. Finally, this call will contain certain non-GAAP metrics, which we believe are useful supplemental measures for understanding our business. Reconciliations of these non-GAAP measures to their most comparable GAAP measures are included in the shareholder letter we released today on the Investor Relations portion of our website. Now, I'd like to turn the call over to Heather Hasson, Co-Chief Executive Officer of FIGS.

Heather Hasson

Analyst

Thanks, Carrie. Good afternoon, everyone. We appreciate you joining us for our fourth quarter and full-year 2021 conference call. Before we get started, I just want to say how honored we are to serve our health care community every day. They are why we exist. Now for our results. Our financial performance demonstrates the incredible power of our business model as we delivered an exceptional combination of revenue growth, profitability, and free cash flow. In the fourth quarter, our net revenues were up 43% to $129 million, which was larger than our entire business in 2019. This is an amazing achievement that underscores the rapid growth and scale that we have accomplished in the past two years. For the full-year, our net revenues increased to $420 million, up 62% on an adjusted basis, driven by both strong acquisition of new customers and increasing annual spend from our existing customers. Across our key metrics. Our active customer base grew 46% to 1.9 million. Net revenues per active customer increased $22 year-over-year and $39 over two years. We delivered a 12% increase in our AOV to $105. We increased our repeat customer revenues to 68%, up from 62% in 2020. Our nascent international business tripled, and we achieved this growth while also generating $105 million in adjusted EBITDA, a 25% adjusted EBITDA margin. We delivered this outstanding performance through product innovation, disciplined execution, and by leveraging our deep understanding of what our customers want and need from the 10 years of engaging with them every day. Our accomplishments are also a result of building a management team over the past 10 years that is not only committed to our community, but is world-class at running a high-growth business. From product design and innovation, supply chain, marketing or any other aspect of our company. We are a team that delivers extraordinary results year-after-year, that's driven by a clear mission to celebrate, empower, and serve those who serve others. And it is through this mission that we will continue to enrich the lives of health care professionals for years to come. I truly believe we are just getting started. What we are creating is more than just product. It's a movement within the health care profession. We have a long runway of growth ahead, and we're so grateful to be afforded the opportunity to inspire and create the world our Awesome Humans want to live in. With that, I will hand it over to Trina.

Trina Spear

Analyst

Thanks, Heather. In 2021, we delivered $420 million in net revenue, over 60% adjusted revenue growth, over 70% gross margin, $105 million in adjusted EBITDA, a 25% adjusted EBITDA margin and $64 million of positive free cash flow, all at the same time, which speaks volumes about the strength of our business and our maniacal focus on operational excellence. We're able to consistently perform at such a high level because we flipped the entire paradigm of this industry on its head -- from our products, to the experience, to our community, and we have gained even greater momentum in 2021 as we further disrupted the industry. Let's start with product. We brought performance fabrics to scrubs to create an unmatched combination of comfort, durability, function and style with technical attributes like four-way stretch, moisture wicking and breathability. This did not exist before FIGS. We changed the game and set the new standard. With over 80% of our business in 13 core styles, innovating on the core remains paramount to our long-term success. That's why in 2021, we've invested heavily into building out our product innovation and design capabilities to ensure we have the best team in place to continue to push boundaries and shape the future. One of the many ways we're growing our scrubs business is by creating franchises around our 13 core styles. In 2021, we introduced the high-waisted Zamora and Yolo pants for women as well as the Camden slim pants for men. These variations on our fan favorites provided new opportunities for us to meet unique needs and preferences of our growing customer base. And our customers both new and repeat love these iterations on our core. For example, the high-waisted version made up about 40% of our Zamora sales in the second half of the…

Daniella Turenshine

Analyst

Thank you, Trina, and good afternoon, everyone. I want to first say thank you to Heather, Trina and the Board for the opportunity to serve as FIGS Chief Financial Officer. It has been an honor to help grow and scale this inspirational brand over the last several years, and I could not be more excited to continue to serve our community of Awesome Humans in my new role. FIGS' full-year financial results exceeded our expectations, driven by continued robust demand for the brand across both new and repeat customers, the strength of our lifestyle expansion across categories and strong holiday sales. We delivered an outstanding Black Friday Cyber Monday week that grew 54% year-over-year on top of an incredibly strong 2020 season, while concurrently being less promotional. Looking at Q4, we successfully executed against our pricing strategy, selling more product at full price with almost no impact to our demand. This strategy resulted in almost 300 basis points of discount rate improvement year-over-year and was a big contributor to our exceptional growth and profitability for the quarter. And as a result of the strong demand that we saw our net revenues for the quarter exceeded our previous guidance by $10 million. Now let's dive into the financial results. Net revenues for Q4 were up 42.7% to $128.7 million compared to Q4 last year. Our performance was driven primarily by strong order growth from both new and existing customers. We acquired more new customers in Q4 than ever before, growing our active customer base to almost $1.9 million. And despite the exceptional growth in new customers, almost 70% of our revenues in the quarter were still from repeat customers. Net revenues also benefited from a 15% increase in average order value to $113 in the quarter compared to $98 in Q4…

Operator

Operator

Thank you. [Operator Instructions] Our first question is from the line of Adrienne Yih with Barclays. Please go ahead.

Adrienne Yih

Analyst

Good afternoon. Good job navigating what is just an extraordinarily difficult backdrop. A question for each of you. Heather, can you talk about the attachment rate of noncore product via product extensions to the core purchases that you've been seeing lately? For Trina, can you talk about February month-to-date trends? And Daniella gave color on kind of an equally measured growth rate over the four quarters, but just how are you thinking about where you impacted by stimulus and how you're thinking about that? And then for Daniella, can you talk about inventory purchases? I know you're not doing as much there, but give us a little bit more help in Q1 and Q2, the impact of kind of ongoing supply chain over $100 oil, those types of new developments since we last heard from you on January 10. And what have you embedded into both the demand forecast and the cost forecast? Thank you so much.

Trina Spear

Analyst

Thank you, Adrienne. It's great to hear your voice. Okay, so from the first question around our lifestyle offering, it's been an incredibly amazing to see how our health care professionals are really utilizing the complete layering system, right? And our lifestyle business is -- it was 17% of our business in Q4. And if you look at the attach rate, our customers, 30% of our customers own a product outside of scrubs, own a lifestyle product, which is really incredible to see. In terms of our February trends, I can't share too much, but we really aren't seeing any drop-off due to what's going on in the world and really feel strongly about our year going forward. Daniella gave you some commentary around our outlook. But we're really excited about the momentum we're seeing in our business. and 2022 is going to be another record year for us. And as it relates to inventory, I'll pass it over to Daniella.

Daniella Turenshine

Analyst

Thank you, Trina. As it relates to supply chain, we are navigating some very fluid and evolving dynamics as it relates to inbound. As we said in our prepared remarks, we do expect it to impact us in 2022. So we're seeing rates both for ocean and air are going to be higher. And that increasing transit times and the lack of reliability that we're seeing in the ocean freight market is resulting in the need for complete air freight. We're able to offset some of this near-term pressure through driving more sales at full price, but also continued product costing benefits as we scale. I think most importantly, we believe we can continue to deliver on our best-in-class gross margins of 70-plus percent despite these near-term challenges. And we feel very confident in our ability to achieve the revenue guidance that we provided.

Adrienne Yih

Analyst

Great. Thank you very much and best of luck.

Trina Spear

Analyst

Thanks Adrienne.

Operator

Operator

Thank you Ms. Yih. Our next question comes from the line of John Kernan with Cowen. Please go ahead.

John Kernan

Analyst · Cowen. Please go ahead.

Excellent. Thanks for taking my question. Good afternoon Trina, Heather, and Daniella, congrats on a real nice quarter right out of the gate.

Daniella Turenshine

Analyst · Cowen. Please go ahead.

Thank you, John.

John Kernan

Analyst · Cowen. Please go ahead.

Could you talk to just -- the revenue guidance is obviously very robust. I'm just wondering if you can provide a little bit more detail on the leverage on the operating expense line. I can understand the EBITDA margin outlook for the year, but just curious if you could give us a little bit more detail given the level of top-line growth, how we should think about G&A and OpEx in general and the dollar growth there? Thank you.

Daniella Turenshine

Analyst · Cowen. Please go ahead.

Thank you, John. As we mentioned, we are expecting the G&A line to remain relatively consistent as a percent of sales year-over-year. And as we said in our guidance, our adjusted EBITDA margin floor is 20%. And I think it's really amazing that our floor is a place where other companies in our space have probably never contemplated reaching, especially in the near-term. And so as you think about 2022, you can expect us to do what we've always done, which is effectively deploy capital in strategic ways and smart investments to really deliver on our long-term growth plans. So you're going to see us continue to do that across marketing, product innovation, within G&A and technology and talent to ensure that we're continuing to build a strong foundation for us to grow. As you've always seen, we've invested in our business with great returns, and we're going to continue to do so. And I think it's really rare, right? There's a few companies that can do this to invest meaningfully in their business, while simultaneously sustaining a best-in-class adjusted EBITDA margin profile and growing at 30%. The one thing I would highlight is in G&A, we had a significant amount of stock-based compensation that was non-ordinary associated with our IPO. So I wouldn't expect that to reoccur in 2022, and it was about $56 million.

John Kernan

Analyst · Cowen. Please go ahead.

Got it. That's very helpful. Thanks. And maybe a follow-up for either Heather or Trina, you both sounded extremely confident in the addressable market. And particularly, it sounds like diversification beyond scrubs in the core. I think you talked about half of revenues or core styles and colors. What's the margin profile look like in lifestyle, which I think you mentioned is now 17% of revenue? And just can you reiterate your confidence just in what you're seeing in terms of addressable market particularly in the core scrubs business? Thank you.

Heather Hasson

Analyst · Cowen. Please go ahead.

Sure. Thanks, John. And I think what we've seen is that our -- all of our metrics are pointing to sustainable runway of growth and the ability to penetrate -- well, not only penetrate the $12 billion market, but actually capture all this additional white space well beyond that number. So as I mentioned on the call, our customers are spending about 10% higher than the average customer in the industry, 10% above that $330 number on the scrubwear and our top decile spending up to 2.5x as much on just their scrubs. And then in terms of the lifestyle to your point, that's a massive opportunity that we feel like we barely scratched the surface, and it's already 17% of our sales. And so from our underscrubs, our underlayers, our outerwear, our sweater knits, our puffer, some of which have been brand-new to what we're doing in Q4 to our compression socks, to our scrub caps to all of these different products, we really are seeing the layering system resonating with our community in a major way. And so as much as we're selling into TAM, we're also creating TAM. We like to say here, lazy companies sell into TAM and innovative companies create it, and that's what we're really looking to do create the market every day.

John Kernan

Analyst · Cowen. Please go ahead.

Got it. Thank you. Best of luck.

Operator

Operator

Thank you, Mr. Kernan. Our next question comes from the line of Bob Drbul with Guggenheim. Please go ahead.

Robert Drbul

Analyst · Guggenheim. Please go ahead.

Hey guys. Good evening. Just a couple of questions for me. First, on active customers, when you think about the growth that you've had, can you just give us an idea of your assumption in '22? And then repeat customer growth went from 62% to 68% of sales. Can you just talk about the drivers there and sort of the initiatives and where you think you can take that number? Thanks.

Daniella Turenshine

Analyst · Guggenheim. Please go ahead.

Thanks, Bob. In terms of active customers, so we're really excited to continue to see this grow, and we plan to expand it even further in 2022. We can't get into the specifics, but in 2022, we are planning to acquire more new customers than we did in 2021. On the repeat customer side, really proud of our ability to expand that from 62% to 68% in 2021. And we're going to continue to drive that with the same model that we've been doing, right, really focusing on engaging with our community in thoughtful and meaningful ways on exciting product innovation and also really building out our lifestyle and continuing to drive really higher attach rates there.

Robert Drbul

Analyst · Guggenheim. Please go ahead.

Great. And just a follow-up question. On the replenishment side, are you seeing any change in behavior on your customers' timeline, states of the replenishment purchases?

Daniella Turenshine

Analyst · Guggenheim. Please go ahead.

So looking at our cohort dynamics, we've seen it remain really steady over time. And I think you can see in our net revenues per active customer, that's a metric that we're really focused on, because it shows us not just our customers how often they're coming back or how much they're spending, but really how much they spend over the course of an entire year. So we're excited to see that increase $22 to $224, and we're continuing to drive the same strategies to increase it even further.

Robert Drbul

Analyst · Guggenheim. Please go ahead.

Thank you.

Operator

Operator

Thank you, Mr. Drbul. Our next question comes from the line of Brian Nagel with Oppenheimer. Please go ahead.

Brian Nagel

Analyst · Oppenheimer. Please go ahead.

Hi, good afternoon. Nice quarter. Congratulations.

Heather Hasson

Analyst · Oppenheimer. Please go ahead.

Thanks so much, Brian.

Brian Nagel

Analyst · Oppenheimer. Please go ahead.

So the questions I have, just with regards to -- I know we talked about supply chain, these ongoing pressures. But as you look at -- and you also mentioned some of the offsets you have here so to say, maintain gross margins despite these pressures. But as you look at these pressures and assuming that they may continue for some time, and especially with new challenges out there. Is there a consideration in lifting prices on the products so as to offset more permanently these higher supply chain costs?

Heather Hasson

Analyst · Oppenheimer. Please go ahead.

As of right now, we don't see any need to increase our prices. Our goal, as you know, is to really ensure our prices are affordable and accessible for every customer, every health care professional. And we do feel like we're offering a great value for the product that we make. And our margins have been relatively intact, right. There's really no need right now, and we don't have any plans to increase our prices due to the dynamics at play. But when we have increased our price in the past, we really haven't seen a drop off in the demand, and so we do have -- we believe our brand strength enables us to do that if we see that we need to. So it's kind of how we're thinking about some of the dynamics across the industry.

Brian Nagel

Analyst · Oppenheimer. Please go ahead.

That's perfect. Then my follow-up question, and I think we've discussed this in the past against the backdrop of the supply chain disruptions. Are the product -- are you pushing ahead with your normally planned product launches for '22?

Heather Hasson

Analyst · Oppenheimer. Please go ahead.

Yes. I mean I think one of the amazing things about how we've navigated the supply chain is that we get our products. We get them into our warehouse, and we get them to our customers. And you've seen that over the past two years. I don't know another company that's navigated the supply chain challenge better than FIGS. And you see that in the numbers, and it's a testament to this incredible team that we have here. So we are -- every now and then, things shift a bit, right, seven days here or a week there, and we're able to move our calendar because we are a direct-to-consumer company. But that's one of the big benefits we have. We're not waiting on a PO from some retailer. And so we're able to move our calendar around, launch an amazing campaign. Every time we launch over a 100 new styles, new products last year. So we're going to continue to surprise, delight, engage our community in the most unexpected and incredible way, but we do have flexibility around that because of the business model that we are in.

Brian Nagel

Analyst · Oppenheimer. Please go ahead.

Thank you. Congrats again.

Operator

Operator

Thank you, Mr. Nagel. The next question comes from the line of Michael Binetti with Credit Suisse. Please go ahead.

Michael Binetti

Analyst · Credit Suisse. Please go ahead.

Hey everyone. Thanks for taking our questions here. Congrats on a great quarter. I guess, just a quick one on the model. Could you -- is there any way you can help us with any numerical to size the benefit you saw in the gross margin that came from the reduced promotions and the product sourcing efficiencies that you pointed to. Just trying to think through the ability to hold on to that next year. How much of that is in your plan for next year? Obviously, not knowing where the industry is going to go, but just what you guys are thinking about. And then I guess now with the benefit of two full years of financials as a scaled up company. EBITDA has been pretty consistently in the mid-20s. If you can walk us back a little bit in time here, I think one metric that we've had to watch carefully is the ability to keep the gross margins above 70% has moved beyond the really high-margin core of the business in scrubs. You've answered some questions today about your confidence there. So it sounds pretty good. So if the grocers are going to stay in that range above 70%. What in your mind are the inputs or investments that we should think about in a scenario that would take you into the lower 20s on EBITDA? And I guess the same question on the upside, there's industry pressures on the margins right now. But what could go better than planned that could help you put up another year in the mid-20s?

Trina Spear

Analyst · Credit Suisse. Please go ahead.

Thank you, Mike. That was a long question. So looking at the gross margin, we're not going to get into exactly the specifics, but there were several things that really drove it to be higher than anticipated. The first of which, as you called out is, strategically selling more product at full price. And that was a big driver of the success that we saw, and it's something that we're continuing in 2022 and plan to see the benefit going on through the year. The second was improvements in our product costing, especially across our core scrubwear that helped offset. And then finally, airfreight just being better than expected as we negotiated better rates and we're conservative in forecasting. So those are the main puts and takes, and a lot of those we expect to see continue in the year ahead. Just want to reiterate, though, that this is a fluid situation that's highly dynamic. So we'll be sure to keep everyone up-to-date as things change and continue throughout the year. Going into your second question, so yes, as we mentioned, gross margin, we're seeing a lot of headwinds still feel really confident in our ability to be above 70-plus percent. As that flows through to adjusted EBITDA, we're really focused on continuing to make investments, particularly in the operating expenses so that we can ensure that we're really building this company the right way and continuing to build the infrastructure to really support our long-term growth. So I think we walked through each of the segments in the call, but we are really going to just do the same things that you've seen from us before, which is invest back in the business at really amazing returns.

Michael Binetti

Analyst · Credit Suisse. Please go ahead.

And is there -- if I could sneak one more in. Is there any evidence on the lifestyle categories you build it out and you look at it a little more closely. How much of that is going to health care workers versus non-health care workers?

Heather Hasson

Analyst · Credit Suisse. Please go ahead.

The vast majority, 98% plus is going to health care professionals that are really -- it's not just, oh, it's a fleet. This is an on-shift fleet that's been made to be worn indoors because hospitals are freezing that as a pocket for stethoscope you're running around on your shift for 12 hours, 16 hours getting to your patients. All of our products, and that's just one example, right? All of our products are made for health care professionals to be warned to work at work, from work on shift, off-shift, head to tell. We changed the game, right? We changed the game, bringing a real layering system to every health care professional so they can look good, feel good and perform at their best. And that's what it's all about. So we're going to continue to do that and build out these categories even further.

Michael Binetti

Analyst · Credit Suisse. Please go ahead.

Great, thanks a lot guys. Congrats again.

Operator

Operator

Thank you, Mr. Binetti. The next question comes from the line of Lorraine Hutchinson with Bank of America. Please go ahead.

Unidentified Analyst

Analyst · Bank of America. Please go ahead.

Hi, this is Alice on for Lorraine. Thanks for taking our question. You mentioned entering new international markets this year. Can you elaborate on that opportunity a little bit, maybe which geographies you're targeting? Will there be elevated marketing or region-specific launches or any investments in distribution capabilities?

Heather Hasson

Analyst · Bank of America. Please go ahead.

Thank you, Alice, and great to connect. So I think as we said, international is a massive opportunity, right? Only 7% of our business in 2021 is from the three countries that we're in today, Canada, U.K., Australia. And so we're going to be launching a number of new markets this year. I can't say exactly which ones yet, but we're excited. And what we've seen in the countries that we're already in is that the financial profile is very much in line with our U.S. business. And so we look forward to seeing that continue in new markets. That being said, it's kind of like what we've done in the U.S., right, where we gain efficiency as we evolve and our markets mature and then we're able to put those gains into newer markets. So similarly in the new markets we're entering, we'll be investing more, investing more behind obviously people and marketing and building out those businesses, with the goal of reaching tipping points within those markets so we can continue to evolve and grow into other markets. So we couldn't be more excited. We are building a long-term global brand for the next 100 years. And the truth is like whether a health care professional in Kentucky or in Munich or in Istanbul or in Mexico City, you have a pretty similarly horrible experience prior to FIGS. So they want a better product, they want a better experience. And we are here to give it to them.

Unidentified Analyst

Analyst · Bank of America. Please go ahead.

Thank you.

Operator

Operator

Thank you, Ms. Hutchinson. The next question comes from the line of Matthew Egger with Piper Sandler. Please go ahead.

Matthew Egger

Analyst · Piper Sandler. Please go ahead.

Yes, just one quick one for me. Given that you all are a digital business, can you expand upon what you all have done or what you are doing to mitigate your outbound shipping costs?

Heather Hasson

Analyst · Piper Sandler. Please go ahead.

Yes. Sorry, go ahead, Daniella.

Daniella Turenshine

Analyst · Piper Sandler. Please go ahead.

Definitely, and so what we've seen over the past year, so in 2021, we've seen higher rates due to COVID-19. And the way that we've mitigated it to-date, is by continuing to drive an increase in average order value. And that's really helped to offset some of the pressures that we're seeing on the outbound supply chain. And we're going to continue to look to do that as we comp 2021.

Operator

Operator

Thank you, Mr. Egger. The next question comes from the line of Brooke Roach with Goldman Sachs. Please go ahead.

Brooke Roach

Analyst · Goldman Sachs. Please go ahead.

Good afternoon and thank you so much for taking our question. Trina, Heather, I'd love to hear a little bit more about your efforts to take that first time FIGS customer and recapture them to turn them into a long-term brand loyalist, what efforts are you implementing to improve that recapture rate to well above 50%?

Trina Spear

Analyst · Goldman Sachs. Please go ahead.

Sure. I mean what we've seen over the past few years is that our revenue per customer, which we are really focusing the investment community on, has increased by over $50 over the past 2.5 years. So I think what we've seen is that once our customers buy from us, they come back, they come back over and over and over again to replenish their uniforms. And a lot of that is just because the product is so amazing and it speaks for itself. And once you try FIGS, there's no reason to buy anything else. And so we don't have like a massive amount of retention marketing that even needs to happen. That being said, we do reengage and engage our community through new product drops. We have product drops weekly here at FIGS. We're engaging across our social channels in real life and events and through all the work that our brand team and our teams across the company are doing. But really, when you have -- when you build a great product that people love, they come back for it. And that's what we've done here at FIGS.

Brooke Roach

Analyst · Goldman Sachs. Please go ahead.

Thank you. And if I could just ask a follow-up on that. AOV has been a great contributor of growth as you built up that lifestyle business this year. Do you anticipate the growth momentum in AOV will continue at the same double-digit pace of contribution into 2022 that you saw in 2021?

Daniella Turenshine

Analyst · Goldman Sachs. Please go ahead.

So we're incredibly happy with our ability to drive AOV over $100. However, just as Trina said, I really encourage you to look at net revenue per active customer because that shows us what our customers are spending over the course of an entire year, not just in one transaction. And so our ability to really grow this key metric is a better reflection of how engaged our customers are and our ability to get them to spend more with us over time. Going back to AOV though, we've been executing on our strategies that have drove it higher and we're going to continue to do so. So the first of which is the continued adoption of our layering system, as we've discussed. So driving higher average unit retails through higher price points but also increasing the units per transaction per customer as they really want to shop the full look. We're adding more personalization and features to our e-commerce experience, and we're driving customers to purchase more through smart bundling opportunities like kits. And finally, we're going to plan to drive more sales at full price, which will help further increase AOV.

Brooke Roach

Analyst · Goldman Sachs. Please go ahead.

Thank you so much, I'll pass it on.

Operator

Operator

Thank you, Mr. Brooke. Our next question comes from the line of Dana Telsey with Telsey Advisory Group. Please go ahead.

Dana Telsey

Analyst · Telsey Advisory Group. Please go ahead.

Hi, guys. Nice to see the progress and congratulations, Daniella. You've done a lot of new product initiatives this year in terms of the holiday gift shop, the kits how are those taking hold in driving either repeat purchases or what new innovations should we look for this year to continue to drive AOV? And lastly, how are you planning the discounts going forward? What was typically the time line discounts and the cadence as you went through the year and the reduced discounts in the fourth quarter, do you see that occurring going forward? Thank you.

Heather Hasson

Analyst · Telsey Advisory Group. Please go ahead.

Thanks, Dana. Yes. I mean I think our number one job here at FIGS is to innovate, is innovate on the product side. And what we do is we create functional high-quality products to outfit our health care professionals from head to toe. And so we did that in 2021 in spades, right, 100 new styles. And I think our product innovation velocity, I think it's unlike many other companies, and we're continuing to build on that in 2022. And you saw that, right? You saw it with lifestyle, how we really build that out. We're going to continue to do so, building out these categories, right, within outerwear, within our underscrubs, within our compression sock business. These are all businesses that will be incredibly large over time. But don't forget -- I wouldn't sleep on the scrubs business, right, over 80% of our business is core scrub. So building out these franchises is also a really important part of what we're doing with our high-waisted styles, with our yoga waist band styles, double draw cords, all of these different iterations of the styles that people know and love is a big part of what we're doing going forward. Men's, Men's is continuing to be a massive opportunity. We are underpenetrated on that front, and we are continuing to innovate on that front. And then inclusivity, right, on the sizing, we are going to continue to bring more sizes, cuts different fit to really be able to serve a broader range of our amazing health care professionals around the world. And so we have a lot to do. We are excited. We wake up every new morning feeling like we're the luckiest people in the world that we are able to do this and create the most amazing products for the most amazing people, and that's what we're going to do. And as it relates to the discount, Daniella?

Daniella Turenshine

Analyst · Telsey Advisory Group. Please go ahead.

Yes, I'll take the discount question. So a couple of items related to our discounts in Q4 and how we're thinking about them going forward. So the first of which is more Q4 specific, we really changed our Black Friday, Cyber Monday strategy to have more dynamic pricing and give us better control over the inventory that we sold and that resulted in a lower discount. And so we're probably not going to see that benefit into the next quarter. However, we also drove lower discount usage in nonpromotional times, and we're expecting to continue that strategy and continue to drive that in 2022 and see those benefits.

Dana Telsey

Analyst · Telsey Advisory Group. Please go ahead.

Thank you.

Operator

Operator

Thank you, Mr. Telsey. There are no additional questions waiting at this time. So I will pass the conference over to Co-CEO, Trina Spear.

Trina Spear

Analyst

Thank you. So before ending our call today, we would like to take some time to answer a few of the most upvoted questions from our shareholders through the SAFE platform. We received quite a few questions around me and Heather selling shares. So we're going to start there. First off, no one is more committed to this company than Heather and me. After having built the company for almost a decade and after not selling any shares in the IPO, we sold a small percentage of our shares in our September follow-on. Heather sold about 13% of her holdings, and I sold 5%. Virtually every founder sells some shares after their company goes public, so this is very standard. And we do remain two of the biggest holders of FIGS stock with a tremendous amount of stake at stake,; which is just as it should be. And we just want to say how committed we are to this business, we are so confident and excited about the future, and we look forward to getting on more calls and showing that we will continue to deliver. Next, we got a question from John H. around the stock price movement, and he asked a really great question whether "For potential investors out there, why choose FIGS, so we've seen that, too. And in the short run, and I'm sure you've heard this, the stock market is a voting machine. But in the long run, it's a weighing machine. And in the whole stock market, I'm sure everyone knows is extremely volatile right now, and it's really due to macro factors that have nothing to do with us. And in our view, that's creating these stock price movements that don't reflect at all the fundamentals of our business. So let's talk about…

Operator

Operator

That concludes the FIGS fourth quarter 2021 earnings conference call. I hope you all enjoy the rest of your day. You may now disconnect your lines.