Greg Carmichael
Management
The only thing I would add to Tayfun’s comment there is we’ve been very successful, Mike, as we alluded to, growing households and it’s really across not just our legacy footprint but also in our high growth markets in the southeast. We’ve been very successful. We measure everything here, as you know, and when you look at the advanced analytics we’ve put in place and learning how best to market our opportunities and where we’ll get the best returns, we’ve tested that over the last year plus. It’s worked extremely well, and there’s a bigger ask there because there’s a bigger outcome there and opportunity for us. So we’ve decided to invest some resources, additional resources than planned to continue marketing at a higher level, given the success rate that we’ve already had, and you’re seeing that in our consumer deposit growth we’ve had over the last six quarters, as I mentioned earlier, and our household growth and especially our preferred banking platform, in the customer acceptance of that platform and what we’re seeing there from a growth perspective, so that’s positive. When we talk about repositioning in the southeast, obviously we’re going to continue to invest in our commercial business, especially core middle market. It’s extremely important to us, and we’re seeing, as Tayfun mentioned and then Lars reiterated, we’re seeing record performance in loan originations across our footprint, but especially in those markets also. But the investments we’re going to make to reposition our branch network is just thoughtful thinking about how best to serve our customers and grow our business, and as you know, coming out of the crisis we hadn’t invested heavily into those higher growth southeast markets coming off of some acquisitions. We think the smart way of growing that is being additive to those markets, using some of the advanced analytics that we have to place those branches, a much smaller footprint of branch, a higher automated branch, a lower cost branch in those markets to better serve the consumer-based customers there, and the business banking customers.