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Fluent, Inc. (FLNT)

Q2 2017 Earnings Call· Wed, Aug 9, 2017

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Transcript

Jordyn Kopin

Management

Good afternoon and welcome. Thank you for joining us to discuss our second quarter 2017 earnings results. With me today are Derek Dubner, our Chief Executive Officer; and Dan MacLachlan, our Chief Financial Officer. Our call today will begin with comments from Derek Dubner and Dan MacLachlan, followed by a question-and-answer session. I would like to remind you that this call is being webcast live and recorded. A replay of the event will be available following the call on our website. To access the webcast, please visit our Investor Relations page on our website www.cogint.com. Before we begin, I would like to advise listeners that certain information discussed by management during this conference call are forward-looking statements covered under the Safe Harbor provisions of the Private Securities Litigation Reform Form Act of 1995. Actual results could differ materially from those stated or implied by our forward-looking statements due to risks and uncertainties associated with the company's business. The company undertakes no obligation to update information provided on this call. For discussion of risks and uncertainties associated with Cogint's business, I encourage you to review the company's filings with the Securities and Exchange Commission, including the most recent annual report on Form 10-K and the subsequent 10-Q. During the call, we may also present certain non-GAAP financial information relating to adjusted EBITDA. Management evaluates the financial performance of our business on a variety of key indicators, including adjusted EBITDA. The definition of adjusted EBITDA and the reconciliations to most directly comparable GAAP financial measure is provided in our earnings press release issued earlier today. With that, I am pleased to introduce Cogint's Chief Executive Officer, Derek Dubner.

Derek Dubner

Management

Thank you, and good afternoon to all who are joining us today to discuss our second quarter results. Cogint is pleased to report a very strong second quarter with revenues of $53 million, a 29% increase over the second quarter 2016. Gross profit margin increased 300 basis points to 31%, and adjusted EBITDA increased 54% to $4.8 million. We experienced strong broad-base customer demand from existing and new products across both our risk management and marketing services business with strengthening momentum transitioning into Q3. Our success this quarter is despite the modest seasonality that we would normally expect to see in the marketing services business. Looking ahead to the second half of 2017 and beyond, we remain intently focus on the priorities that I have discussed in the past. First we are uniquely positioned to leverage our competitive advantages to drive growth in both the short and long term. We have developed unparallel intelligent technology platforms both in power and scale, in core and our agile audience engine. Comprehensive data assets covering over 95% of the U.S. adult population, including our unique first-party marketing data asset of over 130 million U.S. consumers in our custom audience identity graph, delivers holistic and dynamically generated views of consumers. Through these platforms and our capabilities, we grow and enhance the data base through creation of proprietary data, both through analytics and real time consumer interaction. Second, our continued innovation introducing new products and solutions to market faster than others in our space and insuring that these products and solutions solve for the needs of our customers; third, leveraging these competitive advantages and capabilities to scale across existing and new markets. In the risk management side of the business, we're executing on our robust product roadmap. IDI core continue to evolve with new data…

Dan MacLachlan

Management

Thank you, Derek, and good afternoon. I'm extremely pleased with our performance in the first half of 2017. We saw strong demand across both our segments as we continue to execute on all fronts, with growth initiatives propelling into the second half of 2017. Our information services segment continues to expand our consolidated margin and releverage the scalability of the fixed cost model, thriving increased profitability. Our performance marketing segment continues to drive consistent growth across multiple verticals and channels. This positions us well for rapid growth in the second half of 2017. Moving on to our second quarter results. Revenues were $53 million, a 29% increase over second quarter of 2016, driven by strong growth across both our segments. Adjusted EBITDA was $4.8 million, a 54% increase over 2016. Adjusted EBITDA margin expanded 150 basis points to 9% as compare to second quarter of 2016. I do want to take a few minutes to discuss the litigation settlement and the impact it had on our second quarter results. Although the settlement was entered into in July, we accrued the full $7 million settlement in our SG&A expense as of June 30, 2017. This means the full impact of the $7 million is included in our second quarter 2017 results. In addition, we spent approximately $1.3 million in related legal fees during the second quarter leading up to the settlement. As Derik mentioned earlier in the call, the settlement allows us to focus on the business and removes ongoing expense related to these matters. Continuing to the details of our PNL. As mentioned, revenues were $53 million for the second quarter. Our information services revenue increased 39% to $18.6 million, led to strong growth from our financial, digital and emerging verticals. Our performance marketing revenue increased 24% to $34.4 million,…

Derek Dubner

Management

Thank you, Dan. In closing, we posted a very strong second quarter. We are still in the early innings of our development as a company, and I'm very excited about where we stand today, but I'm even more excited about where we are going tomorrow. Our innovative platforms continue to improve. Our product roadmap is strong and enduring. Our data assets are expanding and evolving. Our infrastructure is fortified and opportunities are abound. We are leveraging our assets and capabilities to propel our aggressive expansion within our markets. And most importantly, we remain focused on our customers. Given all this, we are very excited about the remainder of 2017 and beyond. Based on our performance year-to-date and underlying metrics, we are reaffirming our previously issued revenue outlook for 2017 in the range of $233 million to $239 million. Our operator will now open the line for Q&A.

Operator

Operator

[Operator Instructions] The first question will come from Jim McIlree of Chardan Capital. Please go ahead.

Jim McIlree

Analyst

So last year, your Q3 number versus Q2, you had a big jump primarily in the performance marketing, is that a reasonable, seasonable kind of increase to think about for this year as well?

Dan MacLachlan

Management

Jim, this is Dan, and thank you for the question. So what we're seeing in Q2, we normally have questions about seasonality and I'm waiting for you to answer that still but – or ask that still. But normally in Q2 and Q3, we see a bit of seasonality pressure in the marketing side of the business. However, with the growth initiatives we started in Q4 of this past year following through Q1 into the second quarter, we pretty much moved pass any of that seasonality pressure and was able, as you can see going from Q1 to Q2 at the top line and continued at the bottom line, increase both that revenue and profitability. What we're seeing in the first month of Q3 just continued growth in acceleration because of those initiatives and we expect the third quarter to continue on the path of growth, and if you will but any seasonality pressure that we see historically.

Jim McIlree

Analyst

Okay. But to hit that let's call it $235 million, you need to do like $65-ish million per quarter in the next two. Is that kind of equally divided between Q3 and Q4 or you think one is bigger than the other?

Dan MacLachlan

Management

No, Q4 is normally our best quarter, but we're confident where we're today. And especially what we're doing so far in the first month and a half, if you will, of Q3, we're very confident and reaffirming our guidance for $233 million and $239 million for the year. But you will see growth in the Q3 and then substantial growth going into Q4.

Jim McIlree

Analyst

That’s helpful. I don’t want to be too negative about this, but just help me understand the margins in the quarter. So if my understanding is correct, the incremental margins on the information services business are robust and you had at least as a percent of revenues a nice uptake in information services, Q2 verses Q1, but not much of an overall improvement in gross margin. So I'm just wondering are my expectations too high or is there something else going on? Or maybe my underlying assumptions are wrong?

Dan MacLachlan

Management

I think the best way to look at is really look at it as a comparison to prior year. Q4 and Q1 tends to be especially on the performance marketing of the business our best quarter, or our best quarters. But as you can see in Q2, we were able to maintain those margins and looking back to prior year able to expand and grow those margins by 300 basis points. Going into Q3, I think you will see some consistency at the margin level and really see a breakout in Q4 as we really start to expand the information services side of the business as well as continued traction in growth on the performing marketing side of the business.

Jim McIlree

Analyst

And one more if I might. I think we have spoken in the past about the batch migration in the comfort port for the information services side, is that -- can you give me an update on that?

Derek Dubner

Management

Sure, Jim. This is Derek. Nice to speak you. Those are going very well. I would say that those initiatives are very far a long and we expect -- we have some parts of those in market already and other parts of those coming very soon. And that’s part of our excitement along with, as Dan said, the building momentum throughout Q2 and leading into Q3. That’s part of the excitement we have, leading into the back half of the year.

Operator

Operator

The next question comes from Jim Goss of Barrington Research. Please go ahead.

Jim Goss

Analyst

I was wondering if you might talk about the contribution of IDI versus Fluent in the information services growth. Is there any color you might add in the emergence of IDI in that regard?

Dan MacLachlan

Management

Jim, good to speaking with you. This is Dan. We don’t break out the business by risk management and digital marketing side of the business, but what I will say is we talked about on prior calls that we really moved from a development stage organization on the risk side of the business in 2016 to a sales side in 2017. A lot of that revenue you will see that fall into the financial revenue side of the information services segment, and as Derek talked about, with some of the initiatives the early release, if you will, some of the portions of our batch as well as our comp report here in the near future, we are very excited about the contribution that the risk side of the business will continue to make on the information services. Our performance marketing and digital marketing side of the business continue to be, of course, the lion’s share of the business, and that side of the business had done a magnificent job not only scaling at the revenue side but also leveraging their first-party data asset to grow the gross margin in their business as well.

Jim Goss

Analyst

And you made a comment that, or it’s in the tax that, there are more than 50 customers spending in access of $1 million on an annualized basis. Are they all in the Fluent business, I would presume, given the earlier stage of IDI? And how does that break down between information services versus performance marketing?

Derek Dubner

Management

Jim, this is Derek. Thank you. We try our best being and early-stage company to give the transparency that we can. I think it’s a safe assumption to say, given how far along the performance -- the marketing services business is that those customers lie on the marketing side of the business. But we are very excited about where we are on the risk management side of the business, especially given -- we didn’t comment about this but given the very high margins that come with that side of the business. So we are very excited as we move forward. Again as Dan said, we just don’t break out IDI against the marketing side of the business. So hopefully that answers your question.

Jim Goss

Analyst

I think there is also a comment about software development expenses. Is there a run rate of couple of million dollars per quarter or something like that sort of in this R&D-type vein? Or what guidance can you give in that cost area?

Dan MacLachlan

Management

Sure, I mean that’s kind of a good way to look at it. On both our agile audience engine platform as well as our core platform, there is a substantial amount of technology effort that goes into building that platform and enhancements. Some of the technologist time, as it relates to their salaries and benefits, gets capitalized as internal use software. As both platforms mature, the amount of time that is capitalizable begins to diminish. But at this point I would say, looking at it from a run rate prospective, looking at that $2 million market is a good way to look at it.

Jim Goss

Analyst

And then last thing I would ask. You mentioned that there will be no tax benefit in 2017, I was wondering how long before you would start to take credit. And once you start, will you have a period of time during which your profit growth will be enhanced by that accounting treatment?

Dan MacLachlan

Management

So what we will do going into 2018 and we continue to do at each quarter, as we take a look at where we're at from the valuation stand point, we also look at projections from an income standpoint at the net level going in the future. Based on where we're with the loss through the first eight quarters, if you will, ending June 30, 2017, we’ve taken a full valuation allowance, which does not allow us to take any tax benefit. However, we're accruing those tax benefits, if you will, with the full allowance, and as we turn to profitable net income side of the business, you will start to see that we will be able to take that tax benefit.

Operator

Operator

The next question comes from William Gibson of Roth Capital Partners. Please go ahead.

William Gibson

Analyst

You talked about new relationships that you're using with risk management, could you give us a little more color on that without naming names of who you're partnered with, just what types of businesses they are and how they are using your technology.

Derek Dubner

Management

Sure, Bill. Nice to talk to you. This is Derek. There are some great companies out there that are innovators in their respective markets. They have in this reference these would be those that can do identity authentication via multi-factor authentication, that is several variables entered by the consumer to validate identity and these particular companies have invented new ways of performing that authentication without the mundane and ofent difficult way of logging into multiple bank accounts, logging into multiple telecom accounts, you name it, with various user names passwords and the like. So if you don’t use sort of different variables to login to an account and we have the ability to perform that backend solution for these providers. There are other providers that could and probably do that business today, but we're very excited that we gone head to head with them and we’ve found our place at the table this early, and so we're excited about the opportunity. The same exits in background screening, where we can provide verification of data points on the backend of many, many companies. And so what is key about this relationships as these innovators, they serve many industries, many large industries, as I mentioned, banking, financial services and healthcare and technology, so it’s our way of the expanding into markets but doing that through another channel. And so we're very excited about this opportunity.

William Gibson

Analyst

And then on the custom analytics, is this something new performing in the cloud or is that behind the customers firewall? Or is that the combo of the two?

Derek Dubner

Management

The custom analytics is really -- that is our core competency. That is our secret sauce and that’s really what makes us so valuable, and special in my view. We aggregate billions of records as we have discussed, and many of those data points are obtainable by others in raw data, but its when we take those massive data sets when we perform those custom analytics on that data, our brilliant team both here and especially in Seattle where they are doing much of the hard work. When we use that data together and we create a connection that is otherwise unobtainable, that is that proprietary data point of ours that’s extremely valuable. And the custom analytics is built into the secret sauce. We have done that since the day we created this company and that will continue to be our mantra forever at this company, and that’s what really differentiates us from other providers out there. So that’s a very excited part of what we do.

William Gibson

Analyst

And then one last question. At the discussion, can you talk about First Union settlement being an STNA. I'm trying to get a base level for where sales and marketing is as opposed to G&A. Can you share the breakdown or roughly what run rate should be maybe as a percent of revenue in the back half for sales and marketing?

Dan MacLachlan

Management

If you look at obviously our [indiscernible] earnings release and you look at the breakout of sales and marketing expense for the three months ended June 30, it ran about $5.8 million. The G&A expense ran $25 million, but that included those onetime charges that we previously discussed. So if you are looking at a percentage of revenue taking that $5.8 million that’s in sales and marketing would be a good way to look as a run rate going forward.

William Gibson

Analyst

So the charges were all in G&A?

Dan MacLachlan

Management

That is correct.

Operator

Operator

And this concludes our question-and-answer session. I would now like to turn the conference back over to Derek Dubner for any closing remarks.

Derek Dubner

Management

Thank you very much. Again, thank you to all for joining us today on our call. We look forward to updating you on future progress at our next quarterly call. Hope you have a nice evening and a good afternoon.

Operator

Operator

The conference is now concluded. Thank you for attending today's presentation. You may now disconnect your lines. Have a great day.