Operator
Operator
Ladies and gentlemen, thank you for standing by and welcome to the Fluent Inc. 2022 Earnings Call. I will now hand today's call over to Dan Barsky. Please go ahead, sir.
Fluent, Inc. (FLNT)
Q2 2022 Earnings Call· Tue, Aug 9, 2022
$3.25
+3.74%
Same-Day
+9.63%
1 Week
+26.67%
1 Month
+8.15%
vs S&P
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Operator
Operator
Ladies and gentlemen, thank you for standing by and welcome to the Fluent Inc. 2022 Earnings Call. I will now hand today's call over to Dan Barsky. Please go ahead, sir.
Dan Barsky
Operator
Good afternoon and welcome. Thank you for joining us to discuss our second quarter 2022 earnings results. Joining me on today's call are Fluent's CEO, Don Patrick, our CFO, Sugandha Khandelwal; and Ryan Schulke, our Co-Founder and Chief Strategy Officer. Our call will begin with comments from Don Patrick and Sugandha Khandelwal, followed by a question-and-answer session. I would like to remind you that this call is being webcast live and recorded. A replay of the event will be available following the call on our website. To access the webcast, please visit our Investor Relations page on our website, www.fluentco.com. Before we begin, I would like to advise listeners that certain information discussed by management during this conference call will contain forward-looking statements which are covered under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Any forward-looking statements made during this call speak only as of the date hereof. Actual results could differ materially from those stated or implied by our forward-looking statements due to risks and uncertainties associated with the company's business. These statements may be identified by words such as expects, plans, projects, could, will, may, anticipates, believes, should, intend, estimates and other words of similar meaning. The company undertakes no obligation to update the information provided on this call. For a discussion of the risks and uncertainties associated with Fluent's business, we encourage you to review the company's filings with the Securities and Exchange Commission, including the company's most recent annual report on Form 10-K and quarterly reports on Form 10-Q. During this call, we will also present certain non-GAAP financial information relating to media margin, adjusted EBITDA and adjusted net income. Management evaluates the financial performance of our business on a variety of indicators, including media margin, adjusted EBITDA and adjusted net income. The definition of these metrics and reconciliations to the most directly comparable GAAP financial measures are provided in the earnings press release issued later today. With that, Iâm pleased to introduce Fluentâs Chief Executive Officer, Don Patrick.
Don Patrick
Analyst
Thank you, Dan and good afternoon. Thanks to all of you for joining our call today. I'm here together with Ryan Schulke our Chief Strategy Officer, Chairman of Board and company Founder; and Sugandha Khandelwal, our Chief Financial Officer. I'll make some brief comments about our second quarter results which we believe reinforces the appropriateness of our commitment to quality in an evolving test and learn culture, update you on the progress against our strategic priorities and then discuss the impact of the current economic operating environment. In Q2 2022, our forward momentum continued and we're quite pleased with our performance. Financial results were as follows. Revenue of $98.4 million represents 34% year-over-year growth and it's a positive reflection of prioritizing our long-term growth strategies. As we continue to test, learn and validate, we are leaning into opportunities where we can establish and leverage Fluent's brand credentials in the marketplace. Our media margin of $32.3 million is up 60% year-over-year at 32.8% of revenue. This reflects ongoing strategic investments focused on expanding our media footprint and strengthening our performance marketplace. These results exceeded our expectations. An adjusted EBITDA of $9.4 million represents 9.6% of revenue, up $7.6 million year-over-year. Fluent's strong Q2 revenue growth provides us operating leverage against our performance marketplace and our business model. Our strong second quarter operating results exhibit the continued progress we're making on our long-term strategic growth plan, focused squarely on consumer engagement, enhancing the quality of their experience in our performance marketplace. Importantly, we believe the results also further validate our strategy and in turn, provide us with competitive advantages by leveraging Fluent's core go-to-market capabilities. The strong revenue and media margin growth also reflected the effects of some of our Q3 2022 strategic initiatives that hit earlier than we originally planned as…
Sugandha Khandelwal
Analyst
Thank you, Don and good afternoon to everyone. We are pleased to report a strong second quarter which reflects the continued momentum in our business and growth across all the key P&L metrics. As you may recall, we made a strategic decision to launch the traffic quality initiative to reposition our business and improve the quality of traffic we source into our media properties. As our business has grown, we've also attracted larger and more specificated plans to our platform. Further, we have delivered a strong quarter with profitable revenue growth, thus anchoring the right strategy with strong execution and progress against our operating initiatives. In the second quarter, Fluent generated $98.4 million of revenue, up 34% year-over-year. There was momentum across our core performance marketplace, new channel and vertical expansion. Through the course of Q2, our team found opportunities to deploy media and beyond what we had anticipated and accelerate our test-and-learn approach to supply discovery. We found success with new promotional campaigns which expanded our addressable audiences and new means of cross-promoting our programs across Fluent's owned media properties. Our rewarded Discovery business also demonstrated solid growth in both the U.S. and international markets. And we also continue to improve and optimize our CRM capabilities to drive higher loyalty, retention and customer lifetime value. While leaning on brands, channels and technologies, we're encouraging our customers to come back to our platforms and drive lifetime loyalty and in the process, generate greater margins for the business. Lastly, Fluent sales solutions, our live agent capability, continue to advance our strategic agenda of providing end-to-end customer service solutions for our advertisers. Our strong double-digit revenue growth during the quarter was driven by an increase in monetization for registration despite the reduced traffic volume from our focus on traffic quality. In Q2,…
Operator
Operator
Don Patrick
Analyst
Thank you. We are pleased with our strong Q2 results and we are very proud of our team and the hard work that theyâre putting in, in terms of our strategic path and our growth initiatives. I want to -- we have a very disciplined operating plan and we look to take market share in this environment. So thank you so much for your support and thank you for being on the call today.
Operator
Operator
This concludes today's call. Thank you for joining. You may now disconnect.