Ryals McMullian
Management
Yeah, of course. Let me start with the Wonder line. We should -- we'll probably have more details for you on that in February. I mean we're very early in rolling it out to customers. I can tell you that the early returns have been quite good. There's been a lot of enthusiasm from retailers. We noted the top 10 item at the NAC show just a few weeks back. So the items are unique. The quality is fantastic. The packaging looks great. And honestly, we all know we need some help in the sweet baked goods category. I mean the category has been down. We have not -- we performed kind of in line with the category, but that's not a good story. And so I think the important takeaway is that we are taking proactive steps to inject some growth into that category, and we're quite excited about doing it with the Wonder brand, just given the very high unaided awareness for Wonder. In terms of the DKB snack line, the bars continue to do well. The original three, the protein bars, we have more SKU innovation in the pipeline to deliver as early as next year. And then, of course, as you mentioned, the snack bites as well. Steve, I don't think we're in danger of overextending. I mean, if anything, if you take the bars, for example, shelf space and visibility are so important. And we were out of the gate with three SKUs did quite well, but now expanding to six and then beyond on that. And then, of course, the snack bites are completely differentiated from that and in a different category and quite unique for the category. There's really nothing quite like it out there. Most analogous, I would say, is probably some of the granola products that you see out on the shelf. But with three savory items, three sweet items, we're very excited about the prospects for that. Retailer acceptance of it has been great. But I always like to remind you guys that these things take time. I mean this is very much like a start-up. And it takes a while to get the ramp, to build the consumer base. Some of these consumers are not current DKB shoppers, which is great because we're expanding consumption of the brand, but it does take time to do that. Having said all that, we remain very bullish on this burgeoning snack business we have for DKB.