Ron Dutt
Analyst · Allen Klee with Maxim Group
It's very important to us. And I don't want to get carried away and say it's transformational, but that's kind of -- it's the excitement we have around it. And recall, we've been doing this since 2013, first one to put packs out there. But honestly, we didn't know much about what we're really doing because we were the first pioneer. And we've learned a lot of lessons over the years, had a lot of experience from packs in the field. We've got over 10,000 packs in the field with different customers. And believe me, you get all kinds of feedback. And also, our UL certification exercises are very expensive. Each one has cost over $100,000. So it involves so much assessment and very detailed understanding of what's going on with the packs. So our engineers, I mean, we've got, I don't know, 25 engineers, Chuck, some number like that. And we've developed the expertise over the years. And we believe that it's time to take some of these things and make that -- we call it an all-new product. It wasn't just freshening, making some cost reduction changes and get that quantum jump. So it involves designing the packs based on an experience because we've got to satisfy durability and safety. So we got to be careful what we do. We've got to have packs that are going to work for the customers. But there are ways to have fewer bends in the steel. It lowers the steel costs. How we do our harnesses? First of all, we want to outsource harnesses to people that have high efficiency processes for that. But how that's done? The components on our boards, electronic components get cheaper every year. We get smarter on how we can design different modules for different types of packs with that as well. So we put all that together and particularly with an eye to have fewer parts. We hate complexity. Fewer parts mean lower inventory, gain less working capital, also the design to make it more serviceable. It's popular in this industry. So while, there's no maintenance with -- while there's no water maintenance, and they really are, but they still need -- there's still some things that could go wrong, that can happen. And there's nothing that I know of in the world that doesn't need some level of service. So we want to make these packs -- and there's accidents that happen too when the packs need to be fixed. And so they can be serviced easily and timely. And this is really for the benefit of the customer. Our customers do not want any downtime associated with our packs. So our job is to consider all these elements. And we think this new platform is really going to take a huge step up with that, and we're going to have a much more attractive cost profile as well.