Gary Guerrieri
Analyst · your question.
Yes. I think, you know, let me start out, and then I can turn it over to Vince Calabrese. First of all, I think some of the things that we talked about in the prepared comments relative to acquiring new clients is a way for us to drive deposit balances. I mean, adding the ability to simultaneously open a deposit account with a loan application without additional keystrokes, that's huge for us. So I think that'll help. Once the field starts utilizing these tools and customers start engaging online and realize that they can do that, you know, it'll increase our probability of capturing more of the client relationship, particularly the deposit side. So, when the loan request comes in, we'll be able to act a little more quickly on opening the deposit account. So, that's one thing that we plan for, and we think it will help us as we move forward. If you look at engagement with the eStore, we looked at the -- we rolled that out about mid-year. So, if you look at the six months in ‘22 versus the six months in ‘23 in the same period, and you compare the number of applications that we were able to obtain online, they doubled. We doubled the number of consumer loan applications, that's without the deposit account opening capability, by the way. And 30% of those applications were with non-FNB customers. So, that's one piece of it, the enhancement to the digital strategy. The second opportunity for us is really in small business and middle market banking on the TM side. We've invested pretty heavily in our treasury management capabilities. We have some product capabilities coming online. We mentioned that we're going to bundle products in the small business space in ‘24, probably towards the latter half of the year, we'll be rolling that out. That will also help us grow deposit balances. And if you look at what we've done historically, we've historically grown deposit balances around the 10% -- 8% to 10% range organically. So, I think, we've kept pace, like, with the organic loan growth that we've achieved, which is similar, right, over a long period of time. And I think some of the things that we've done strategically and entering into new markets that have more opportunities because of population growth and business formation, we're going to be able to continue to achieve our objective, which is to fund our loan growth with the deposit balances that we secure from new customers. I don't know, Vince, do you want to add anything numeric, please?