Trevor Lang
Analyst · Guggenheim Securities. Please go ahead.
Yes. We -- with this here embedded, as Lisa mentioned, we've had improved for a lot longer than we've had as a total business. And with the PPR program, part of the reason for that was to get more data on those pros. And what we're learning is we have a small amount of pros where we have a massive amount of market share, and these are big pros, people that are spending $40,000 to $50,000 a year or more with us. Some of these people spending six figures with us a year, but that's a small number of pros, but they obviously spend a lot, and we're learning why that is, and we're obviously going to take those learnings and expand it. The next set of pros, we've got another kind of small set of pros that are spending kind of $15,000 to $40,000 a year, which again, those are big pros with big wallet share, small overall percentage of our number grows, but a big part of our lot. And then we have a substantial amount of pros where our share is very small with them. And we -- with the loyalty program, what we're working on is figuring out how do we tier that structured loyalty program and add other benefits like credit, like Tom talked about, HomeAdvisor, which is a great way to get them leads, making sure the desk is taking good care of them. And so now that we sort of have all these loans over the next year or so, we're going to roll out CRM and loyalty strategies to help move people through those tiers. And we think that if you look at a lot of bigger companies in us that have executed CRM and loyalty strategies, that's the play what they've executed. We've got some really good advisers helping us think about that as well. So I would say, in total, if you sort of boil that down, though, we still have a very small percentage of a catchment area or a trade area is pro wallet share. It is a very big opportunity for us. And we've got a small team of people here at the corporate office as well as all of our stores, very focused on continuing to grow that wallet share.