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Fossil Group, Inc. (FOSL)

Q1 2013 Earnings Call· Tue, May 7, 2013

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Transcript

Operator

Operator

Welcome to the Fossil, Inc. First Quarter Fiscal Year 2013 Earnings Conference Call on the 7th of May 2013. [Operator Instructions] I will now hand the conference over to Allison Malkin of ICR. Please go ahead.

Allison C. Malkin

Analyst

Thank you. Good morning, everyone. Before we begin, you should be aware that during this conference call, certain discussions will contain forward-looking information. Actual results could differ materially from those that will be projected during these discussions. Fossil’s policy on forward-looking statements and additional information concerning a number of factors that could cause actual results to differ materially from such statements is readily available in our Form 10-K and 10-Q reports filed with the SEC. In addition, Fossil undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law. If any non-GAAP financial measure is used on this call, a presentation of the most directly comparable GAAP financial measure and reconciliation of this non-GAAP financial measure to GAAP will be provided as supplemental financial information to this release under the Earnings Release section under the Investor Relations heading on Fossil’s website. Please note that you may listen to a live webcast or replay of this call by visiting Fossil’s website and then clicking on About Us at the bottom of the home page and then on Investor Relations and select Webcasts under the Connections heading. Now I would like to turn the call over to Fossil's Chairman and CEO, Kosta Kartsotis.

Kosta N. Kartsotis

Analyst

Thank you, Allison, and good morning, everyone. Joining us today to discuss our first quarter results are Dennis Secor, our Chief Financial Officer; and Jennifer Pritchard, our President of Retail. We are off to an excellent start in 2013, and we are pleased to report results that exceeded both our top and bottom line expectations and set first quarter records for both revenues and earnings. We executed well across our entire business, increasing revenues by 15%, as we posted double-digit gains across all our geographies. We delivered strong margins, even as currencies turned less favorable and worked against us. We managed our resources tightly and continued to invest in our share repurchase program. With this, we delivered earnings per share of $1.21, up 30% from last year's $0.93. Our results include some timing and discrete items that Dennis will explain in just a moment. Our consistent performance continues to demonstrate the power of our global operating platform, our compelling brands, strong innovation and the outstanding execution by our team. And we continued to make significant progress against our long-term strategic objectives. The FOSSIL brand sales grow solidly, led by a 17% gain in watches, has bounced across geographies and fueled by strong innovation, market share gains and the addition of new doors. We are pleased with the performance of our repositioned jewelry assortment, which is performing well and validates that our new offerings are aligned with our customers' expectations for our brand. In accessories, our small leather goods performed well. And in women's handbags, our assortments look great and is infused with great colors, and we're continuing to work toward improving our performance in that category. Our direct channel continued its robust growth, with a global comp increase of 4.3%, marking our 20th consecutive quarter of comp store sales increases.…

Dennis R. Secor

Analyst

Thanks, Kosta, and good morning. Before I review our financial results, I want to highlight some items, both favorable and unfavorable, that affected our quarter. First, as we shared on our last call, this year's NRF calendar is misaligned with our fiscal calendar. That resulted in a loss of a critical shipping week in January and negatively impacted net sales by $10 million, which we included in our previous outlook. Next, we experienced a separate favorable shift of about $15 million, as customers requested March delivery for shipments that we had anticipated for April likely due, at least in part, to this year's earlier Easter. This favorable shift benefited EPS by $0.07. And finally, we recorded a $6 million noncash, nonoperating mark-to-market gain related to our future acquisition of our Spanish joint venture. This benefited first quarter EPS by $0.11. With that, let me review the quarter's results. First quarter net earnings increased 24% to $72 million, and diluted earnings per share increased 30% from $0.93 to $1.21, which include a $0.02 per share favorable impact related to foreign currency. We are very pleased with our results, which exceeded both revenue and earnings expectations even without the shift and Spain benefit. First quarter net sales grew 15% to $681 million and increased 16% in constant dollars, as we posted double-digit sales growth across each of our segment. Our sales growth was driven by a strong performance in our global watch portfolio, with solid increases coming from many of our brands, both owned and licensed. Jewelry sales increased modestly, while eyewear sales were lower given our exit from the optical frame business late last year. Our leathers business declined compared to a year ago and improved on a sequential basis. FOSSIL brand sales increased globally, and the acquisition of SKAGEN contributed…

Operator

Operator

[Operator Instructions] The first question comes from Randy Konik from Jefferies. Randal J. Konik - Jefferies & Company, Inc., Research Division: Kosta, can you just give us some color on how you're thinking about the consumer environment right now? And if you could give us a little bit more granularity on the KORS performance in the quarter, that would be very helpful. And then, Dennis, if you could just give us some color on when we could expect to see a leveraging on the Asian growth expense. And then separately, when do you think we should see an inflection point back in the gross margins?

Kosta N. Kartsotis

Analyst

Well, I think if you look at the business, especially in accessories and watches, it appears to be very strong. We are probably benefiting from an ongoing situation where there's not as much interest in apparel or it's kind of an overserved category where a small percentage of sales move from that category into watches and accessories has a big impact. And we expect that to continue. So we're, we think, in a very strong position in terms of the ongoing business. We also get -- we've seen estimates that the watch business will continue to grow at 7% to 10%. So we're playing into that strength as well. So we'll just keep doing what we're doing and we're in the right place and we'll continue to benefit from the tailwind. And KORS, obviously, continues to be very strong. As we've said before, it's -- we're showing strength outside the United States as well, so we think that's going to continue. We also have a number of other brands in our portfolio that are growing at a very fast rate throughout the world. So we think the power of the portfolio to adapt to markets and to show ongoing growth is -- we're really in a good position in terms of that.

Dennis R. Secor

Analyst

Yes, Randy, on the Asia question, the -- we feel very strongly about the long-term potential of the -- of our business in Asia. And as we said on the last call, the -- I mean, our focus is building the distribution channel. One of the challenges there is to find the right partners. It's very fragmented. We're very pleased that we were able to -- and have signed one regional partner that have the potential, as Kosta mentioned, to open 100 doors for us in the future. But our strategy, Randy, is to do it well rather than fast. We are really focused on working with the best operators in the region, and those discussions are ongoing. So with respect to the inflection point, it really is a function of when we build that distribution. We're investing. That will put some pressure on the margins right now. But it's really going to take the revenues and the distribution channel to be built out. That will happen sometime in the future. With respect to the margins, we're actually expecting gross margins this year overall to be flat to slightly up. There's a portfolio of initiatives that will help drive some improvement. Currencies are not going to be as favorable as we had happened. But still, for the full year, we expect to be flat to slightly up on gross margin.

Operator

Operator

The next question comes from Simon Siegel from JPMorgan. Simeon A. Siegel - JP Morgan Chase & Co, Research Division: Were there any specific categories or price points that led to that 17% growth in the FOSSIL watches? And then in terms of the $15 million incremental sales, can you help us where that fell geographically? And then kind of keeping that Easter thought alive, on the DTC side of the business, did you see any incremental strength during that last week of Q1 tied to that Easter timing and then maybe perhaps followed by a negative side of shift in Q2?

Kosta N. Kartsotis

Analyst

As far as the watch business, obviously, the growth was pretty strong. Across the world, in the United States, it was up 17% -- up 22% in the United States, up 17% globally. And it's really across the board. We had, as you know, kind of reformulated the brand about how we go to market. It's more design-driven and brand-driven rather than category-driven. We're starting to see the benefits of that. There's a stronger point of view and a really strong assortment. We also have benefited from having fewer SKUs, not just in FOSSIL, but in all of our watch brand. So what we're telling you is fewer stories more well told. And I think customers' responding to that. Simeon A. Siegel - JP Morgan Chase & Co, Research Division: So was that 17% across the -- across all the portfolios?

Kosta N. Kartsotis

Analyst

17% FOSSIL watches. The total watch business across the whole world was up 23%. U.S. FOSSIL watch business up 22%.

Dennis R. Secor

Analyst

Now on the shift, that was all North America-related. What we did is we -- actually, analyzing the timing of wholesale shipment is not a perfect sign. So you look at patterns. And when we looked at March, we saw a very distinct second wave of shipments that happened in the middle of March that we hadn't been anticipating for April. So we would expect that, that shift was fully -- that $15 million shift was fully turned in the second quarter. Now just not to confuse everybody, the first shift that we talked about last time, the $10 million shift that we saw in January, that results from the NRF calendar disconnect this year. That fully turns in January of next year. So that's a Q1 '14 event for us. Simeon A. Siegel - JP Morgan Chase & Co, Research Division: And then -- so did you see -- on the DTC side, was there an Easter impact there?

Jennifer L. Pritchard

Analyst

On the DTC side, we saw an increase in March as you would expect and a decrease in April. But overall, given the 2 months combined, we're very pleased with the results. And we were very happy with the fact that Europe came out positive in the month of April. Simeon A. Siegel - JP Morgan Chase & Co, Research Division: Great. And then just lastly, so how much was the incremental expenses that you guys just mentioned for Basel for 2Q?

Dennis R. Secor

Analyst

We didn't disclose those.

Jennifer L. Pritchard

Analyst

It's a timing issue.

Operator

Operator

The next question comes from Omar Saad from ISI Group.

Omar Saad - ISI Group Inc., Research Division

Analyst

I would like to -- I wanted to kind of get you to chat about some of the new developments you're seeing in the watch category coming off the Basel show. We heard some buzz that smaller, less ornate watch style is becoming in and less jewelry -- are becoming more in and less jewelry. What are some of the kind of product trends in the watch category? I know you guys are usually cutting edge at some of the stuff that you can talk about and to look at out over the next year or 2 that get you excited about ongoing kind of replacement cycle at the consumer level.

Kosta N. Kartsotis

Analyst

Yes, actually, there's a lot of different trends going on across our portfolio of brands and different categories. We're seeing, as we have over the last couple of years, and we innovate with a new material, new idea, new shape, we generally get a strong response. And as we mentioned just a minute ago, we're actually telling fewer stories and we're telling them with more authority and that's resonating also. But there are a number of new ideas that we saw though that we're working on some are, we think, have a big potential. But obviously, we don't want to talk about it on the call, but there are a lot of new things coming out.

Omar Saad - ISI Group Inc., Research Division

Analyst

Okay. And then you mentioned some stuff on the -- in the prepared remarks about your supply chain. You're looking to become more automated. Can you talk to us in terms of how you're developing your manufacturing and supply chain capabilities? Obviously, it's been a big scale advantage for you guys. What's kind of coming -- on the come on that front as well to kind of continue to lock up that supply chain advantage that you have?

Kosta N. Kartsotis

Analyst

Yes well, there's a -- there's a lot of activity in Asia, especially in China, on automation right now. As you can imagine, as labor costs go up, the entire infrastructure is working on new ways of making products with fewer labor hours. And we're benefiting from that. So there's a lot of opportunity for us to go into our factories and put in automation equipment. Instead of one person doing one function, that person now is managing 5 machines that do that function across many hundreds of objects rather than one at a time. The benefit from that, obviously, is both on the cost and the equipment side, so we're very interested in the future. I think we're actually in the early innings of this because there's so much activity and so much science being put into it that the benefits from it will be ongoing for a number of years.

Omar Saad - ISI Group Inc., Research Division

Analyst

Do these kind of innovations give you the opportunity to kind of move your production out of the Far East and maybe closer to your end markets so you can be quicker, more responsive and be even stronger in terms of inventory planning?

Kosta N. Kartsotis

Analyst

Yes, I think, eventually, that is a potential. And as you know, we're doing some testing on production outside of China now. So we're doing some testing in India. So potentially, that could happen. But the infrastructure for all the different components that we use are all made in the region there. And it's really difficult, at this point, to do that. But there is a potential for that at some point in the future.

Operator

Operator

The next question comes from Oliver Chen from Citigroup.

Oliver Chen - Citigroup Inc, Research Division

Analyst

Regarding -- how do we think about the outlook you raised, the DS [ph] encouragingly by $0.15 and you beat it by a smaller amount? How do we think about the back half? And particularly, with respect to the revenue growth, it looks like it's been -- I mean, it's been consistent but lumpy and the compares get easier in 3Q. Should we expect one of those quarters to outpace the other? Also, would you mind talking a bit about handbags and the opportunity there and also KORS jewelry and what -- how that contribution will play out relative to growth this year?

Dennis R. Secor

Analyst

Sure. I mean, the general way I would look at the full year outlook is, as we said in the prepared remarks, we're very pleased with the performance in the first quarter. We saw a lot of traction around the globe, particularly pleased with our performance in Europe. So when you factor out some of the timing noise and the Spanish joint venture, we did exceed our expectation. The offset to that, though, is that the -- relative to our previous expectation, the euro has weakened fairly significantly as has the Japanese yen. So in simple terms, I would think about the outperforming Q1 gets consumed by the change in the currency environment since we last guided. With respect to kind of the pattern for the full year, we would expect that the back half would be -- the strong is in terms of growth. And then within the quarters, the one thing you might pay attention to the third quarter because if you look at last year's currency pattern, the euro was weakest in the third quarter. So that might provide some additional uplift in the third relative to the rest of the quarter.

Kosta N. Kartsotis

Analyst

As far as handbag goes, as you know, our business has been difficult there for the last couple of quarters. Part of it is product mix. We had probably not enough color. Bags were probably too pricey, maybe too dark, a little bit too heavy. And we have adjusted all that and we're seeing stronger performance. We think our fall assortment moving forward is going to be very, very strong. We also have -- and our handbags have actually brought down our average in retails a little bit. And this is kind of in response to the huge amount of promotional activities going on in the category, especially over the last 12 months or so. So we think we're going to be positioned better in terms of price point. As you know, we don't promote the line, but we're competing against people to do. So adjusting that AUR, giving some more entry level, more democratic pricing, we think will help the business. But overall, I mean, the product looks much better. On the KORS jewelry side, still doing very well. Our entire jewelry business has gotten much better because, as we said, FOSSIL jewelry is coming back strongly. So we think we're in a really good position long term in terms of growing that jewelry business. And as we've always said, it's kind of an add-on to our global distribution channel. It goes to the same stores, et cetera. So it's, we think, a big addition to our business model long term.

Oliver Chen - Citigroup Inc, Research Division

Analyst

Kosta, as a follow-up, do you expect the Tory Burch brand to be as big as KORS in the addressable market and opportunity?

Kosta N. Kartsotis

Analyst

Well, certainly long term, it's got a huge potential. We're looking at it now and we're putting the line together. We're kind of looking at it in a way to be disruptive in the market and kind of innovate into a white space. So we're looking at what the potential could be long term. But I think it definitely has a big opportunity for us.

Operator

Operator

The next question comes from Neely Tamminga from Piper Jaffray.

Neely J.N. Tamminga - Piper Jaffray Companies, Research Division

Analyst

Kosta, a little bit of a high-level, may be left fieldish sort of question here. But we are noticing that Macy's is converting part of their floor to concessionary environment across a couple of hundred doors in footwear. Just wondering if that might actually make some sense for Fossil and your portfolio of brands within U.S. distribution, especially since you do have a competency in running concession environments. And I guess just in a related fashion, the Watch Station strategy or just a multi-branded your own store strategy beyond outlets, kind of what's your latest thinking on that?

Kosta N. Kartsotis

Analyst

Well, as far as the concession at Macy's, I think I expect that to be unlikely. It's such an important category for them and such a big business and it's growing and it's one of the healthiest businesses in the store and they're giving it more space. So I think it's unlikely that -- we are looking for opportunities to put more shop-in-shop into this -- in all of the locations that we sell in the United States, not necessarily concessions, but more branded experiences, both in watches and in leather goods. So we expect we'll continue to do that. On the Watch Station or watch distribution, the biggest initiatives we have on the company are building more watch distribution, especially in Asia. So we're very focused on adding more concessions. They're not named Watch Station, but as a follow-on, we're also building Watch Station stores more in Asia really because there's not a lot of distribution. We're having to build a distribution for these watch categories, both in our own concessions and in the Watch Station stores. And also, on the Watch Station outlets, they continue to do very well. We're opening a number of those this year. Part of this is just to the growth we've had, especially in watches, over the last 3 years. We're doing some catch-up and kind of building our own ecosystems so that we can liquidate efficiently. And we think this adds to the predictability and the ongoing efficiency of the company. And it's been very, very strong so far and we're going to continue to do that.

Operator

Operator

The next question comes from Lorraine Hutchinson from Bank of America.

Lorraine Maikis Hutchinson - BofA Merrill Lynch, Research Division

Analyst

As you look at the China business longer term, can you give us an update on how you see the mix of concession versus owned stores versus outlet going forward?

Kosta N. Kartsotis

Analyst

We're still in the early innings, but we would expect that it's going to be largely concessions. I mean, there's a lot of doors there and more being built. And it's relatively easy and return on capital was very, very efficient for us to do that. We think that we can, on an ongoing basis, build beautiful concessions, operate them well, have them represent the brands really well, have a great customer experience and grow very efficiently. Building doors and opening stores ourselves is more problematic. The rents are still high. It's not as automatic and not as fast. So we think that, long term, we'll be more concession-based.

Lorraine Maikis Hutchinson - BofA Merrill Lynch, Research Division

Analyst

Great. And then can you share with us any learnings from the jewelry relaunch, whether it's price point or filing and which doors work best? Just what are you learning about? How quickly you can roll that new product aesthetic to other brands?

Kosta N. Kartsotis

Analyst

Well, the entire FOSSIL jewelry project we worked on was basically we had somewhat 2 separate lines and 2 separate looks. So we consolidated it under one brand look and put it to market. There is disruption over the last 6 months while we did that. But now as you could see, we're seeing a better experience and it's growing again nicely. And our jewelry efforts are really more category driven, bracelets, charm bracelets, necklaces, instead of being more of a collection approach. And I think that classification approach is more scalable and get us to a better place long term. So we're very interested in that. And that's similar to what we're doing in all our other jewelry brands as well.

Operator

Operator

[Operator Instructions] The next question comes from Dorothy Lakner from Topeka Capital Markets.

Dorothy S. Lakner - Topeka Capital Markets Inc., Research Division

Analyst

Could you talk a little bit more -- give us a little bit of color on the systems initiatives you have going this year, kind of timeline, and when we would -- and what benefits we would see from each of those initiatives?

Kosta N. Kartsotis

Analyst

Well, there's a number of projects going on, one is a product life cycle management system that's been worked on for the last 12 months and I think has another 12 months to go, which enable us to have an end-to-end product development process that's faster and more scalable. So we're very excited about that. We're also -- we have a merchandise planning that is going in first quarter next year. We have -- our financial reporting system that we've been talking about is going live this year. We have several SAP functions going in. SAP HR is going in, in the second quarter. We have a SAP going into a couple of our locations around the world sometime this year. We're working on sales force automation, especially in Europe, where we sell to a lot of small stores. We have a number of technology projects based around our concession activity in Asia. So we have an iPad system that we're testing now that we think can be very helpful in efficiently executing inventory and concessions. And then, we have a lot of initiatives on just the whole omni-channel thing on web analytics, CRM. A lot of activity in the company around those. So there's -- all these efforts are obviously very expensive, but get us to a much better place in terms of ongoing scalability of the company. So a lot of low-hanging fruit for us that we're very excited about.

Dorothy S. Lakner - Topeka Capital Markets Inc., Research Division

Analyst

Just in terms of a follow-up on the CapEx for those initiatives, could you put a figure on it?

Dennis R. Secor

Analyst

Well, they're certainly included in our capital deployment this year. The plurality of our capital is still with stores and remodels. But we are investing a substantial amount of our capital this year in a lot of this systems initiatives that Kosta mentioned. That's also some of the drag that you're seeing on the SG&A side and some of the expenditures associated with that. But as Kosta mentioned, all of this is designed to really drive long-term efficiencies. We're operating a very complex global business and getting -- making decisions on a worldwide basis. Getting information quickly and efficiently in a scalable way is a big challenge for us. So we're really focusing -- the entire organization is focused on these investments and maximizing their efficiency over time.

Operator

Operator

The next question comes from David Wu from Telsey Advisory Group.

David Wu - Telsey Advisory Group LLC

Analyst

First, the guidance implies that we should see operating margin improvement in the back half of the fiscal year. And could you just comment on how that should shake out between the third quarter versus the fourth and what the main drivers will be? And are you doing anything at all to mitigate any of the FX pressure?

Dennis R. Secor

Analyst

Well, the way to think about it, I mean, we still are a retailer that -- and the fourth quarter is a big retail quarter. So -- and the model is very sensitive to top line. So the more that we -- the more the earnings flow into the back half of the year, the more that gives us the opportunity for margin expansion. The other thing I mentioned earlier is just look at the euro patterns that we are anniversarying. The euro dipped last year in the third quarter. So that should also provide us some opportunities in the third quarter.

David Wu - Telsey Advisory Group LLC

Analyst

Great. And can you talk about how sell-throughs are tracking in the U.S., Europe and Asia and if there's any big discrepancies with sell-ins and generally, if the retailers are managing their inventory level as well?

Kosta N. Kartsotis

Analyst

Yes, overall, looking at sell-throughs across the entire globe, they look to be in very good shape. You can see our results in Europe have improved. And we're seeing -- obviously, the category was very healthy in the United States and of course, Asia is like the Wild West. So we think things like inventory relative to sales is in good shape and we're in a good position.

David Wu - Telsey Advisory Group LLC

Analyst

Excellent. And then just lastly, on the product launches with Lagerfeld and SKAGEN jewelry. Can you update us on the distribution opportunity and if you're still planning to introduce Lagerfeld in around 1,000 doors by the end of this year and what the door opportunity for SKAGEN jewelry is?

Kosta N. Kartsotis

Analyst

Well, as far as Karl goes, I'm not sure of the number of doors that we're going through this year. But it is rolling out. And we have a very good response to the launch and it seems to be very strong across the globe. There's some markets where they're very, very excited about it, so we're adding more doors there. But it will add doors, I'm not sure what the total number will be. In terms of SKAGEN, as you know, in the watches, we're adding additional distribution for watches just through our giant distribution footprint. So there's additional watch doors they're going to. And as far as jewelry goes, we launched it pretty small way and mostly in Europe and doing well. And we think that it could potentially get to a large number of the SKAGEN doors. It could, if you look at our FOSSIL jewelry business, especially in Europe, relative to the size of the watch business, a pretty significant percentage. We think we have the same kind of opportunity, especially in Europe, with SKAGEN jewelry. So we have pretty good expectations on it that will add fuel, give us an additional category for SKAGEN and help us in our long-term effort to make it into an accessories-based lifestyle brand with other categories in it. So we think it’s off to a good start.

Operator

Operator

The next question comes from Scott Krasik from BB&T Capital Markets. Scott D. Krasik - BB&T Capital Markets, Research Division: Trying to squeeze a couple in here. It sounds like the sell-through rates are great on a global basis and your comps are beating plan. So what are -- what's the chance that this isn't really a pull forward in demand and that the underlying demand is just strong and you'll continue to see greater demand at the end of this quarter? That's number one. Number two, just so the bears on the stock don't write crazy notes in about a month, are you planning on running the same non-watch promotion in your own stores that you did a year ago? And then number 3, can you just parse out the gross margin impacts between the direct -- or the distributors versus currency, et cetera?

Dennis R. Secor

Analyst

Yes, the first part, just on the shift. We, as we said -- I mean, it's not an absolute sign. So it's difficult to really completely nail down what order went last year and what order went this year. But as I said, we had -- we saw distinctive second wave of shipments. And then, the early part of April, the shipments did not meet our expectations. So we look at it from our variety of different ways and believe that what we saw was that movement from April into March as customers were trying to make sure that they were adequately stocked for Easter.

Kosta N. Kartsotis

Analyst

As far as the sale, we are actually going to continue to do the semiannual sales so we'll do it in the summer again and then after Christmas. We will include a small number of watches on an ongoing basis really more just to engage our customer and participate in the kind of festival sale activities going on in the malls during that time. Now looking at our -- the situation versus our peer companies and even brands that are much higher than ours, by us being so clean, we almost don't get the chance for people to engage in our brand and for us to give them a customer experience that possibly allows them to trade up and stay and have a relationship with us. So on a small, measured way, we're going to, we think, expand it a bit. But it'll still be on balance, a very clean, ongoing situation.

Dennis R. Secor

Analyst

And then on the margins, the currency impact, the currency headwinds and also the strength of the distributor sales, which, as we said, are lower yielding -- margin yielding sales, those are roughly similar in their impact on the quarter-over-quarter margin compression.

Operator

Operator

The next question comes from John Kernan from Cowen and Company.

John D. Kernan - Cowen and Company, LLC, Research Division

Analyst

I just wanted to -- the European revenue acceleration, is there a brand or a price point that's really driving that? And then can you remind us what inning we're in, in terms of the adoption of Michael Kors watches in Europe? I think it's a little bit less -- fewer than it is here in the U.S.

Kosta N. Kartsotis

Analyst

Yes, as far as the -- we're seeing strong growth in several of our brands in Europe. So I think the portfolio is very effective. We even see -- we're seeing some brands that are very strong in France, for example, and not necessarily in U.K. and vice versa with different brands. So the portfolio really works. We're able to, depending on what's going on in those specific markets, we're able to put product in there that results in a strong increase. And our entire organization is set up. So whatever is selling in that country, our planners are putting more of that product in that pipeline and it goes to the locations quickly. So it's a pure sell-through situation. Whatever is selling in the market, we expand it quickly and we're flowing product pretty efficiently to it. I think we're getting better and better at that. As far as what inning KORS is in, in Europe, I think we're in the bottom of the first and there's 2 outs and Mickey Mantle's at that. I mean, it is -- it looks like it's going to be, as we said in the earlier -- it is -- it looks like KORS is going to continue to grow outside the United States very strongly.

Operator

Operator

The next question comes from Barbara Wyckoff from CLSA.

Barbara Wyckoff - CLSA Asia-Pacific Markets, Research Division

Analyst

Can you talk about how many Watch Station outlets you have at the end of the first quarter? And are these extra stores enabling you to clear all of your discontinued multi-branded goods without selling to third parties? And then, at what point do you think you'll be able to be making products to the outlets and what could that do for margins?

Dennis R. Secor

Analyst

I'll take the last one first. We are actually -- this month, we're beginning to flow some May 4 products in the -- into the outlets. The outlets are -- the margins of the outlets so far this year have not been as strong as we had anticipated as we're clearing the handbags. But our strategy over time is to continue to increase the May 4 penetration of the stores and that should, longer term, be accretive to our margins in the outlet. Just on the specific Watch Stations, the outlets are 36 at the end of the quarter.

Jennifer L. Pritchard

Analyst

As we move to the back half of the year, we'll start to see May 4 products rolling through the outlets. This is an initiative to continue to offer a radical experience to the consumer. So that starts delivering at the end of May.

Barbara Wyckoff - CLSA Asia-Pacific Markets, Research Division

Analyst

Okay. And then, of the major department stores and sort of semi-national stores in China, Golden Eagle Parks and those kinds of guys, how many of those are you in at this point? And do you anticipate being distributed in some of those major department store chains in addition to the one-offs and distribution arrangements you're talking about?

Kosta N. Kartsotis

Analyst

Yes, we don't have that information, I promise, Barbara. But the intent is all the better stores in China that we want to have the appropriate concession and potential shop-in-shop for specific brands in those locations. So that's -- the process we're going through right now is obviously starting with the best doors and making sure we have the appropriate representation in those and then moving down to lesser doors. So that's the process we're going through right now.

Operator

Operator

The next question comes from Liz Dunn from Macquarie.

Lizabeth Dunn - Macquarie Research

Analyst

I was interested, were there any brands that, on the watch front, that underperformed? And as you add new brands, do you find at all any sort of cannibalization effect? Or is there -- is part of the SKU count sort of rationalization, allowing you to add more brands without necessarily requiring the department stores to increase space?

Kosta N. Kartsotis

Analyst

Well, we actually -- we do have a few brands that are underperforming. And I think that's the nature of the portfolio. As we're working on them and getting them positioned, where we're doing a lot of testing and other things to get them back on the right track. But in terms of just our ongoing growth, I mean, the watch business is growing 7% to 10% a year. And us having probably a single-digit percentage of the global watch market with a great operating model and exciting lifestyle brands, our objective is to take more space and take market share and be disruptive in the marketplace. And I think that's what our objective is and looking for white space opportunities around the world where we can go in and put some unusual products and customer experience in place to really capture and help accelerate the overall watch business. So I think we're in a very unique situation. The ongoing benefit we have is that consumers all over the world want these exciting lifestyle brands rather than local watch brands. And we think that tailwind will continue and give us the momentum to continue to gain share.

Lizabeth Dunn - Macquarie Research

Analyst

I guess, asked in a different way, do you have to increase the selling space in order to drive growth? Or can you -- do you see ample opportunity to do it just through productivity of the cases?

Kosta N. Kartsotis

Analyst

Well, the productivity is going up, and also, we'll gain other cases from other competitors as well so there's that function. You mentioned also the SKU count being less. I mean, there's a lot of benefits in that. That has actually improved the productivity. It's actually shortened our lead times, which you see has manifested itself in a lower amount of inventory relative to sales. It's enabled us to get -- to offset some of the ongoing cost increases in China by making fewer SKUs and making more quantities of them. And then it's resonated stronger with the customer because they see fewer stories told well. Other than that, it's a problem. But it's -- we think that whole model, especially with our global planning and inventory flow situation test and react around a relatively stable high-margin product category and product line, we think we're in a very good position for an ongoing significant amount of growth globally, as we penetrate more markets in a more broad way.

Operator

Operator

The next question comes from Jane Thorn Leeson from KeyBanc Capital.

Jane Thorn Leeson - KeyBanc Capital Markets Inc., Research Division

Analyst

My question was on the distributors in Latin America. Did distributor take-ins from Latin America impact the revenue this quarter?

Dennis R. Secor

Analyst

There was a small impact on the Latin America revenues. They were actually -- in January, we weren't shipping because we were converting them on to our systems. So there was actually a small decline because of that disruption in delivery as we were converting into our systems. But certainly, as we look longer term, we expect that to be accretive to both the top and the bottom line for the year.

Operator

Operator

The last question comes from Rick Patel from Stephens.

Rick B. Patel - Stephens Inc., Research Division

Analyst

Can you just give us a little bit more detail on comp performance in direct, perhaps, some color around average selling price in transactions? And as a follow-up, can you also talk about the cadence of comps within your retail stores? I'm curious if every month in the quarter was strong or if it started weaker given the increase in taxes and the delay in tax refunds earlier in the year.

Jennifer L. Pritchard

Analyst

Well, we -- relative to the sequential performance over the quarter, we saw good results out of January. There was a weakness in February and it came back, obviously, strong in March. And as I said earlier, the March and April combined performance was positive. In terms of our key selling KPIs, we're seeing a stabilization in traffic, which is encouraging based on the work that we've done on the assortment. So we're pleased with that, continue to believe, given that some of the democracy that Kosta spoke to in pricing, that there's an opportunity for us to see an increase in units per transaction. Conversion stayed pretty steady to where it had been last year. No real big gains in that key metric. And the average dollar sale is slightly up across the board to last year.

Rick B. Patel - Stephens Inc., Research Division

Analyst

And you highlighted some softness in Korea within Asia. Is this an execution issue? Or was the market there softer? And what can you do to strengthen that business?

Kosta N. Kartsotis

Analyst

Well, I think the market there is soft. As you know, it's our -- one of our best and earliest countries in terms of our concession activity. And just basically, a lot of our business in Korea now is sell-through. And as the sell-through has been less, it has impacted comps.

Dennis R. Secor

Analyst

Yes, the comps were slightly down but progressed actually through February and March. They actually strengthened to modestly positive. So that was at least an encouraging sign overall for Korea.

Operator

Operator

Thank you. That concludes the question-and-answer session. Now I'd like to hand back. Thank you.

Dennis R. Secor

Analyst

So we want to thank you all for your attendance and for joining us today. We look forward to speaking with you in a quarter after our second quarter. Thank you very much, and have a great day.

Operator

Operator

Thank you. This concludes the conference call. Thank you for participating. You may now disconnect.