Kosta N. Kartsotis
Analyst · Barclays Capital.
Well, the traffic decreases are in the United States mostly. And obviously, the environment's tough in addition to traffic being down, there's also obviously a lot more activity on online, omni-channel activity, which could be impacting traffic as well. So we're doing a number of things. We have a lot of initiatives based on omni-channel, CRM, et cetera. In fact, we've been testing some different ways of getting traffic to our stores and websites through different offerings, et cetera. We think that we're doing a lot of testing now. We think they're going to end up in a good place with that. We're accelerating our activity in the social media, mobile, et cetera, which we think will manifest itself in getting more traffic to our total organization. Some of that may come through more web sales, but that's where we are there. As far as globally, we think we're seeing very strong reaction to some of the new stores. We opened a new store actually in London today in Oxford Street. We actually have a store there. We took the space next to it and tripled the size, so we're seeing a good response there. The store we opened in Hong Kong very high traffic. We're seeing a lot of new customers, a lot of new faces, telling our story to the larger number of people, especially as a gateway to China, we think it's beneficial. And then we are doing consumer insight, and we're doing research in the U.S. and in Asia on exactly what -- not just the FOSSIL brand, what it means and how we can resonate with consumers, but some of the watch brands also to try to understand what kind of product and opportunities we have in different price points, categories, looks, et cetera. So we're getting more scientific about that. We're going to wrap it all into one and try to drive more traffic.