Kosta N. Kartsotis - Fossil Group, Inc.
Management
So it's really a process to reinvent the entire company, basically. And if you look at how the consumer market has changed and continues to change, I mean, it's not going back. We want to make sure we adjust our model to the realities today. And we have a lot of opportunities do that. We have been – if you look at the market today, you could say there's old world merchandising companies and new world. We are very quickly moving into the new world. We spent a lot of time over the last couple of years talking to our teams about thinking differently, reinventing, being a New World company, especially as it comes to technology both on bringing out technology products and wearables, et cetera, but also getting better at all things digital retailing, social media, omnichannel, e-commerce, et cetera. And as you know, we've made a number of investments in both of those. So the idea around New World Fossil is basically we've been working with a strategy consulting company to look at every single part of the company, looking at how we can get faster, leaner, more efficient, put more resources behind our ideas that drive sales and profitability. And looking at benchmarking other companies, looking at best practices, we've already identified a number of significant things that we can work on, keeping in mind also that the company grew from $1 billion to $3 billion very quickly. It's a very complex matrix, global organization. I'd say building it that quickly we don't necessarily have the most elegant process in place globally, especially tuned to the new world and that way it's changing, so a lot of it is just adjusting all that. We will have significant opportunity in reducing our SKU count, getting faster to market. Really speed is very, very critical to us, especially now. I think, us being able to have fewer SKUs, telling fewer stories to the consumers, and have them be well told especially in a digital world, I think, there's huge advantages in that. So we've already identified significant ways to get more efficient, faster, better, reinvent the company, tune it to the new world, more digitized. We think there's additional benefits in there. It's not just cost cutting, although that's – there's some of that involved. It's really more figuring out how we can build product better with more efficiency, higher margins, go to market faster, carry less inventory, sell more with less. We've already identified a number of opportunities, and we're going to be really working on it over the couple of years.