Yeah. Sorry. There was a lot in that question, so let me see if I can break that down a little bit. So, in terms of the deceleration, I think the United States is a relatively mature market. You have about 70 million households between traditional pay TV and virtual, of which, I would say the traditional side probably represents around 50 million or so. So for us, we still think that there's pretty significant growth. The streaming side, the SVOD side of the business, I think, is also a which I think bodes well for fuboTV Inc. and the virtual MVPD space in general. There's still a strong secular tailwind of consumers moving from traditional cable to streaming. But what I think has changed dramatically over the last 24 months is the number of ad-supported services coming out of the likes of Netflix and other SVOD services. So what I think has happened is over the last four or five years, seen sort of an escalation of about 7% growth or I should say cost or pricing from these SVOD services, which is almost in line with the type of escalators that we've seen over the last five or six years in the virtual MVPD space. But our product is becoming more competitive. There's fewer programming. TV shows or I think they're more sparse on SVOD services. Our programming, we continue to maintain about 100 or so hours of viewership. So I think it's just a more competitive product and, you know, we've done an excellent job getting people to convert. You may have also noticed we've reduced our marketing spend as a percentage of revenue over the last couple of years. And so we've really been focused on ensuring that we have a healthy business. And fourth-quarter cash flow clearly highlights the fact that we are still on track to deliver 2025, as we said, back then, but I think it's a I think people are probably having a much harder time now deciding whether they should go to an SVOD service or, you know, look at a Pay TV platform or streaming TV platform like fuboTV Inc. Ultimately, when you aggregate the cost of three or four of these services without ad products, you're getting into the sort of $100 price point. So, I think over time, we're gonna be a little bit more competitive with those services. And as I said in my opening comments, you know, this an aggregated streaming service probably provides the best value for consumers, it provides the best value for media companies, and, you know, it allows us to maintain lower churn, it allows media companies to reduce the amount of marketing they're spending, and allows everybody to take advantage of sparse hits from each of these different media providers.