Brian Witherow
Chief Financial Officer
Well, I think maybe just level for a second, Chris, to your point. You know, in terms of timing, we always like to get off to a fast start, right? Fall, winter sales, it's great to get ahead of the game. And, you know, as we said, we're encouraged by the early momentum we're seeing on the Six Flags side. And it can differ park to park, but that fall winter sales period, you know, can often be as much as 25% or 30% of the full program. You know, that said, the core of the sales or the largest portion of the sales happens during the critical spring cycle, which is, you know, for some parks as much as 60%, usually somewhere between about 50% to 60% of full program sales. So that's most critical. I think in any, you know, consumer decision, you know, what we've seen historically is that, you know, guests are looking for proof points. You know, I always see a little bit more momentum in season pass sales. The reason that spring is such a driver is we're a little heavier in market. With advertising, amusement parks are coming back online. We're a little bit more front of mind. And so, you know, we do believe that the changes that we made in the second half of 2024, you know, within the parks, operating more rides, staying open a little bit longer, you know, some of the cleanup work that we were doing, painting of attractions, etcetera, all of those things start to become proof points for the consumer that, you know, things are going to be different, and there's a reason to buy and come. Now the key for our teams is not only selling more passes, but then also converting that into more visits per pass. We've talked about the delta between average visitation between the two sides of the combined portfolio and the opportunity presented there, you know, that will ultimately, you know, tie it back to Thomas's question about pricing. Our ability, you know, we're really excited about the long-term opportunities to grow season pass pricing at our parks, particularly at the Six Flags parks. Because there is a big delta. We've talked about it publicly. You know, average season pass price at a Six Flags park in our portfolio is in the low to mid-seventies. At Cedar Fair Park in the portfolio, it's $110, $115, and a big driver behind that is the delta in the average visitation. So this isn't a one-year fix or a one-year growth story. This is just year one of the growth story.