Earnings Labs

Formula One Group (FWONA)

Q2 2020 Earnings Call· Mon, Aug 10, 2020

$79.78

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by. Welcome to the Liberty Media Corporation’s 2020 Quarter Two Earnings Call. During the presentation, all participants will be in a listen-only mode. Afterwards, we will conduct a question-and-answer session. [Operator Instructions] As a reminder, this conference is being recorded, August 10th. I would now like to turn the conference over to Courtnee Chun, Chief Portfolio Officer and Senior Vice President of Investor Relations. Please go ahead.

Courtnee Chun

Analyst

Thank you. Before we begin, we'd like to remind everyone that this call includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties, including those mentioned in our most recent form 10-K and 10-Q filed with the SEC. These forward-looking statements speak only as of the date of this call and Liberty Media expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Liberty Media's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. On today's call, we will discuss certain non-GAAP financial measures, including adjusted OIBDA and adjusted EBITDA. The required definitions and reconciliations for Liberty Media and SiriusXM Schedules one and two can be found at the end of the earnings press release issued today, which is available on our Web site. Now, I'd like to turn the call over to Liberty President and CEO, Greg Maffei.

Greg Maffei

Analyst

Good morning, and thank you, Courtnee. Today speaking on the call we will also have Formula One's Chairman and CEO, Chase Carey and Liberty's Chief Accounting and Chief Principal Officer, Financial Officer, Brian Wendling. First, I hope you all are healthy and safe and have been enjoying your summer given these challenging circumstances. Second, I'd like to again thank our management teams and employees that have done such an impressive job managing through this COVID-19 crisis. So first looking at Liberty SiriusXM. We completed the previously announced rights offering, it was fully subscribed, generated proceeds of $754 million and we used that money to fully repay the intergroup loan that Liberty SiriusXM had to the Formula One Group. During that period, we paused our share repurchases as we were prohibited from being in market during the rights offering. We are certainly aware that if this panic remains and we have ample liquidity at LSXM and expect to take full advantage of the discount opportunity. Our ownership at SiriusXM now sands as of July 28th at 72.9%. SIRI also paused it's buybacks in Q2 due to market conditions and the depths of the COVID crisis, but recently extended their authorization by $2 billion. We remain very focused on getting to 80% as SIRI. Looking at Sirius itself, like our other subscription businesses, Sirius has proved resilient during the crisis. Sub pay net adds, subscriber adds were 254,000 and turn was down 1.6%. During the quarter, we generated over $0.5 billion of free cash flow. We also announced the deal to acquire Stitcher, creating a full service platform for podcast creators, publishers and advertisers and also announced a smaller deal Simplecast with podcast management and analytics platform services. SiriusXM continues to provide innovative programming and launching new apps, including the Beastie Boys,…

Courtnee Chun

Analyst

Greg, are you on?

Brian Wendling

Analyst

While we wait for Greg to return, I will continue on and then hand it over to Chase. Good morning, everyone. At the end of June, we amended the term loan and revolving credit facility at Formula One. The net leverage covenant will not apply until our first testing day for the quarter ending March 31, 2022, providing the business additional flexibility to operate during this uncertain time. Brave Holdings is expected to be out of compliance with certain debt covenants at the end of the quarter. We continue to work with the lenders to obtain waivers and covenant modifications. These discussions are going well and we're optimistic that we will have a favorable resolution by the end of the month. Liberty SiriusXM Group had attributed cash, restricted cash and liquid investments of $154 million, excluding $1.8 billion of cash and restricted cash all with SiriusXM. We have $870 million of undrawn margin on capacity at the parent level. The value of the SiriusXM common stock and Live Nation stock held at Liberty SiriusXM as of Friday’s close was $22 billion, which excludes the value of the Live Nation call spread, which is held at Formula One Group valued at $210 million at quarter end. We have $2.1 billion in principal amount of debt against these holdings. Total Liberty SiriusXM Group attributed principle amount of debt is $12.6 billion, which includes $9.4 billion of debt at Liberty SiriusXM. Formula One Group had attributed cash and liquid investments of $1.4 billion, which excludes $324 million of cash at Formula One. Total Formula One Group attributed principal amount of debt was $3.6 billion, which includes the $2.9 billion of debt held directly by Formula One, leaving $733 million at the corporate level. And lastly to the Braves, we had attributed cash, liquid investments and restricted cash of $329 million and attributed debt was $718 million. With that, I'll turn it over to Chase to talk more about Formula One.

Chase Carey

Analyst

Okay, thank you, Brian. And I guess I’ll keep going and wait for Greg to return at some point. We were thrilled to return to racing with the launch of our 2020 season in Austria, the first weekend in July. It was an exciting race that saw a lot of competition in the midfield with an action packed last few laps that are Lando Norris’s first podium finish. In the five races so far, we've seen Lewis Hamilton fighting for his 7th World Championship. The continued strength and ingenuity of Red Bull, the struggles of Ferrari, the emergence of McLaren and Racing Point as serious contenders. Our data through the first four races of the season have produced solid viewership growth across the race weekend, especially in key markets like China and there's tremendous growth on our digital platforms measured in video views, social media interactions and traffic across the Web sites and app. The drama in the Paddock built this summer as a number of driver changes were announced for 2021. Ferrari decided not to renew four time World Champion, Sebastian Vettel, and instead signed Carlos Sainz. His open seat at McLaren went to Danny Ricardo, which will make for a strong and entertaining pairing with Lando Norris. Renault decided to fill their vacancy with former Champion, Fernando Alonso. And Valtteri Bottas resigned with Mercedes for 2021. There's continued speculation around Sebastian Vettel, so more to come. Just prior to the start of this season, we launched our, we race as one initiative, to tackle the major issues that we as a sport and a society are facing. We used our restart to show that we stand united against racism and are doing more to address inequality and diversity in Formula One, while also taking a moment to thank…

Greg Maffei

Analyst

Thank you, Chase and thank you, Brian. Given the ongoing pandemic, we have decided that Liberty's Investor Day will be virtual and will happen over two days, because no one, as much as we love to, should have to be in the video call for that long. On Thursday, November 19th, we will cover Liberty Media and Liberty TripAdvisor and on Friday, November 20th, we'll include Qurate, GCI Liberty and Liberty Broadband. We'll run from 11.02 Eastern on both days. More details will be provided on our Web site, so please mark your calendars. As always, we appreciate your continued interest in Liberty Media and again, hope you all stay safe and healthy. And with that, operator, I'd love to open the floor for questions.

Operator

Operator

[Operator Instructions] We will now take our first question from Ben Swinburne from Morgan Stanley. Please go ahead, your line is now open.

Ben Swinburne

Analyst

Chase, could you talk about, I know you're obviously laser focused on 2020. But I’d love to ask you a couple of questions about next season. On the sponsorship front, are you able to give us any sense for how you're thinking that this coming together for next year? I don’t know if you want to be this specific. But I'm trying to figure out if '21 could be higher than 2019, or if the sort of global recession and pressure on corporate spendings maybe change the direction of that revenue line? And then secondly, I'm wondering if you're thinking about a later start to the season next year, just because of obviously what’s going on with the virus and sort of continued timelines during vaccination. Just curious if you think that's an option that you guys are exploring yet, or if it's too early? And then I just had one for Greg. Greg, you again reemphasized the discount at Liberty SIRI, the buyback. Could you guys buyback any shares between June 16th and whenever you file the 10-Q, that’s where we'll see what the number looks like on the share count front, because it doesn't look like you did and I didn't know if that was because you were boxed out or some other reasons, trying to reconcile the comment with the buyback? Thanks guys.

Chase Carey

Analyst

Let me answer the second part first, because it sort of sets up the first part. We are planning a 2021 season that looks pretty much like what we would have expected if it to look like the beginning of this year. And obviously, we qualify that with -- we don't have any better visibility than anybody else what this virus is going to look like as we go forward. I do think one has to realize, I think we're about five months into the virus and our season in March would be still seven months away. So, there's a long time and conversations on vaccines, and treatments, and testing and the like, will obviously continue to evolve. We also obviously raised in 22 countries, so we deal with a much bigger mixed bag of issues throughout this. But we are planning on 2021 that looks like we would expect it, which probably will be a '22 race calendar, a calendar that probably starts and finishes about when our calendar has. We may make it, so there's a little more space in the front end of it and the calendar, and second half is a little busier. So we've got a little more flexibility built into it but I think that's probably a tweak to it not a real restructuring. Clearly, as this goes along we'll know more and there's always the possibility we make some adjustments as we go forward. But at this point, we're planning races that love fans, we've been in touch with most of our events, again, nobody has visibility to this. We'll obviously have a lot of sports ahead of us. What will the NBA, the NHL do as they get to next season, and one of the soccer leagues, football leagues in Europe do,…

Greg Maffei

Analyst

And Ben, I'm happy to try and answer the other. We were blacked out for most of Q2 during the rights offering and we had our normal course blackouts prior to our earnings. The most of it is disclosed more details in the press release, so that I know we just dropped it on you but if you look in that, I think that's outlined.

Operator

Operator

Our next question will come from Bryan Kraft from Deutsche Bank. Please go ahead, your line is now open.

Bryan Kraft

Analyst

I want to ask two questions, first on Formula One. Working capital usage has been essentially neutral year-to-date. Do you expect that to change at all in the second half based on what you know at this point in time? And related to that the season we’re to be honest respectively cut shorter than the 15, 18 race plan. Would you be in a position where you have to refund fees collected for the season already? For example, those from the broadcast rights holders. Just trying to get a sense for what the potential cash need could be relative to the cash need out on the balance sheet currently? And then my other question is on the strategic front. Greg, if you were to increase your equity stake in iHeart and something closer to the 50% level that has received antitrust approval. What are the reasons that you'd be doing it through the Liberty, Sirius versus SiriusXM, maybe the pros and cons of those two options? Thank you.

Chase Carey

Analyst

I think largely in terms of payments received from parties, not in all cases but I'd say the majority of our cases, we're aligning payments more with the races. So payments which would have been scheduled throughout the race season that would have started in March, obviously, the race season starting in July, it’s a different start and a different pace to it. So not in all cases but I think in the majority of it we've moved those payments to be more aligned with the races. So definitely that will impact -- but certainly the impact if we didn't get through our targeted races from people who've paid us for that, for those races would be limited just because of -- again, how we're sort of looking for payments to commit more against the races as are actually occurring. And I think in terms of working capital and I'd say I don't really probably get that granular on trying to, because if we got so many moving parts, they probably use some working capital evolve. First and second quarter, we did much in the way of operations. So they they’ll -- it probably limits to the amount of working capital that's -- we're generating when we're not operating the business in the third and fourth quarter, we'll obviously operating the business, which will create working capital. I mean clearly, there's an impact on our revenue start working capital it’s not, we would be in a normal year just because as a result that would be in a normal year. But there will be -- but I don't actually, with all those moving parts if we got to liquidate our balance sheet sort of not -- it's not probably one of the things I forecast, or particularly kind of we manage our payments and receipts and focus more on that, and working capital, which would be probably reasonably ordinary course for reduced level of operations.

Greg Maffei

Analyst

Yes, I'd like to just add on Chase's comments before I address, iHeart. I mean, obviously, one of the reasons we did the reattribution was to put bulletproof balance sheet in place at Formula One and that’s uphold go I think we've done that. So I echo Chase's points, we're very much focused on getting through 2020 and set ourselves in place with no matter what happened in 2020 we’re prepared to try and get back to normal course, which we'll reasonably comp down for 2021. Turning briefly to iHeart. There are some issues there that are worth thinking about for the long-term, which is Sirius a faster growing and iHeart, how much you want to consolidate that? How would you want to account for that? There are a lot of operating synergy potential there. But candidly given the opportunities we have at SiriusXM, we like iHeart but we don't feel any rush to do that. We've all noted the discount. We've all noted some of the things that SIRI wants to do about getting to AD. We’ve noted some of the things that SIRI wants to do about potentially in podcasts, those haven't been big and I don't expect they're going to be huge going forward. But the point being there are demands on the cash flow of SIRI and opportunity on the cash flow of SIRI that are interesting. And iHeart is a great management team, we like the business. But clearly, advertising is challenged in this environment and we want to watch and see what happens.

Bryan Kraft

Analyst

Just one follow up on that, Greg. The antitrust approval, I assume that applies to either scenario, whether it would be acquired through Sirius or iHeart up to the 50%. Is that correct?

Greg Maffei

Analyst

I think you meant through Liberty Sirius or Sirius -- yes. I understand -- we've treated as one entity for that purpose.

Operator

Operator

[Operator Instructions] Our next question will come from David Karnovsky from JP Morgan. Please go ahead, your line is now open.

David Karnovsky

Analyst

Just few for Chase, on the race promotion. In the past, I think you've discussed timing along with the locations that want to hold the Grand Prix. So just wondering if you think the pandemic will impact the willingness of local governments to subsidize and support races, even through the negative because of pressure to finances or maybe to the positive even because of the need to attract tourism in the future? And then just for this season, assuming a limited number of fans are allowed at some races. Can you discuss how this would impact promoter fee, would this be prorated based on how much of the venue you’re able to fill? Thanks.

Chase Carey

Analyst

So in terms of race promotion, certainly in discussions to date, which obviously therefore are beyond this year, they are not 2020. We certainly have races inserted as one offs. Some of them I mentioned in the early comments, at Portugal and Imola. But on the longer term traditional type arrangements, we've actually got our calendar pretty well set forth. We haven't announced 2021 just because of the focus on 2020 but we're pretty -- we're close to sort of finalizing 2021. We've got a couple agreements to complete where we sort at the business terms agreed, we’ve got to pay for it. There's been no impact on that and obviously, those in discussions that would have began well before the virus and it's certainly not have had any negative impact. And I think in some ways, it is -- the importance of getting back to the world as we know it and re-energizing, it actually seems to be a bigger topic, the positive you're talking about as opposed to the negative. In the short-term, everybody still wrestles with how long is the virus going to last. But I think there is a broad based assumption that the world has to continue to recover and businesses have to -- everything has to start to operate and in some ways, there's a pent up demand for this. And obviously, an importance we have of places that want to attract people and the like, the types of cities we're in that obviously are very -- with tourism and their general business is important and exposure to the global -- to the world is important, probably makes our platforms more important. But the conversation and interest is not, I think any negative given our calendar for 2021. The conversations we have right now…

Operator

Operator

We'll now take our next question from James Ratcliffe from Evercore. Please go ahead, your line is now open.

James Ratcliffe

Analyst

One for Greg and one for Chase, if I could. Greg, following on iHeart, if I recall from last November at the Analyst Day, John said something effective you see value in buying things with the momentum and evaluation levels and that there were synergies. And clearly, there will be a lot of synergies if you owned all of iHeart and combing it with SiriusXM. Can you talk about what sort of synergies you could potentially capture on a minority non-controlling stake in iHeart? And then for Chase, around some of the broadcasting rules not particularly happy with what you've gotten in Germany, Austria, it’s Russia, and I think Scandinavia as well as. As you work to finalize an agreement in Spain, sounds like adding, I’ll call sites to Ferrari and Fernando Alonso coming back should be positive for that. Can you provide any additional commentary on what you’ve been hearing from your broadcast partners over the last few months and how are your viewing the market for sports rights specifically across some of the most important European markets? Thanks.

Greg Maffei

Analyst

I’ll go first, Chase. On iHeart, I think you point out that a minority stake would make some of the issues around synergies more difficult, but I don't necessarily think impossible in terms of how you share advertising sales, how you share digital build outs. They're clearly ways we could work together. They're probably ways we can work together even without an acquisition but they get easier to degree or common ownership and the easiest of all is if you're 100% certain that your point is fair. The one thing I’ve noticed John talked about valuations. Obviously, valuations have come down but the business is more challenged as well. We would weigh all that. And ultimately, the goal would be to get to full consolidation, whether that takes longer or -- and is not something we could do out of the box. So as I said, right now, we're pausing on all of it. Go ahead, Chase.

Chase Carey

Analyst

I guess I’d say in terms of the broadcast landscape and it probably to some degree, because our deals are multiyear deals and even now we're hearing the deals start in 2021. So we're not in discussions about deals for 2020 and again, our multiyear deals. The virus has actually not had a -- I mean, if it’s a positive, but it's not really had a material impact on sort of the interest in the sport. I think it's in main events, continue to sort of have a unique value. I think we continue to see that varies by country. And generally you probably say the pay side of the world given its subscription base, it’s slightly different than an ad supported service. So -- and obviously the paid for sports services that navigate through not having sports, but I think if they come back, it probably reinforces the importance of those events on the sports platforms. But I would actually say in the broadcast world, and again, probably just the nature of the long-term agreements, it hasn't been -- had a significant impact on the discussions we would have been having pre-COVID. I think everybody has some anxieties about what the short-term looks like. But again, I think degree of confidence -- all the increased discussions about being at home and what you do at home, obviously, watching things on the screen kind of more important than ever.

Operator

Operator

Our next question comes from Brian Russo from Credit Suisse. Please go ahead, your line is now open.

Brian Russo

Analyst

This one's about SiriusXM. Greg, in one of your past Analyst Days, I think you made a case that TV and film business has challenges, because certain technology companies have entered the space and they're spending more on content, because they have alternative ways to monetize or they're not valued on near-term profits. Seems like a similar case to be made for like spoken word content in the audio space. And I'd love to get your view on why this may or may not be a good analogy, and what the implications could be for Sirius’ content costs? Thanks.

Greg Maffei

Analyst

I think it's an imperfect analogy. There are certainly elements that might be worth considering. You've seen the case where Spotify has gotten enormous benefit from the perceived moves they -- not the perceived moves but the value of the perceived moves. The perceived value rather than move they make in podcast. I guess, I'd note that, there's certain base level that is music that all players have. There's a certain amount of differentiated content. And if you look at the amount of differentiated content that Sirius [4D] has, it pretty much exceeds most, whether it being sports, from ESPN to things like Formula One, or whether it’d be the fact that you can listen to the NFL and MLB. You can listen to business, CNBC, you’ve get comedy. I would say there's already a breadth of differentiated content in SiriusXM, which is one of the reasons we've been able to charge a premium and continue to have growth and very low churn, enviable churn against those other services and position ourselves very well. Our view is, I think Jim Myers eloquently stated and I totally agree is podcasting is going to be an interesting part of the business. Ultimately, it will have some percentage of the listening it will still be fairly low. It's going to be important but it'll be a fairly low percentage. And we are in the early innings of that which is drawn to podcast. There are certainly some of the people that have been signed to exclusives that are -- have an audience but there is so much content that's high value content there hasn't yet come on to podcast that we believe will come on to podcast. And a lot of it'll be based on helping those people get on to the podcast, which is one of the reasons we went out and did Stitcher and did Simplecast. So we think the value is there in podcasting. I think the market may have overreacted in a positive fashion to the moves that others have made in podcasting, but we'll see. I don't think this is like the complete world of video where you're going to have guys with other -- don't have playing in a big way, people with other outside monetization schemes have not entered in force, because they can sell some other kind of service or product and monetize through podcast. That's not what Spotify is trying to do and that's not where the world has been. So far, it's been a much less differentiated business and we already have a lot of unique content, so we'll see.

Operator

Operator

We'll take our next question from John Tinker from Gabelli and Company. Please go ahead, your line is now open.

John Tinker

Analyst

Switching gears to baseball. Could you just discuss given that some of the -- you have some rent deferrals. What the attendance has been like at the stores and the restaurants in the Battery Park? And secondly, given you wonderfully on time and on schedule on the build out and the scene means you will be sitting in a large tower watching your star game next year. You sold some, I think the rental apartments. How do you sort of see the property as part of your portfolio?

Greg Maffei

Analyst

I'll answer the second part and let Brian speak to the first about where we're at the Battery. Look, I think we try and make a decision about uses of the capital and how it gets valued. And depending on where we stand, we might or might not and then kind of valuation we would get, we might or might not try and liquidate some of the Battery portfolio. Given what's going on in real estate, both office potential and retail potential, I'm not sure that is likely in the near-term. We do get a fully lease up office space, maybe that will be different. And we are obviously not in a downtown urban corridor, which seems to be the most challenged or where people have questions about the future. We may actually be a beneficiary at some de-densification. We'll see. So I think we'll look and see what kind of lease up we get, what kind of valuation we get and make a decision on what are alternative use of the capital. Brian, could you address where we are in some of the runs?

Brian Wendling

Analyst

So with the Battery, as Georgia started to open up, the Battery started to open up. They started with take out at a limited number of venues. They’re almost fully open now. There's in person dining, it’s quite a few of the venues. They're following various safety protocols to make sure their patrons are safe and everything's clean. The Omni is booking up fairly well, especially those corner rooms that can see into the park, as you might expect and the Aloft just opened recently. So everything's going pretty well at the Battery.

Operator

Operator

Our next question comes from Jason Bazinet from Citi. Please go ahead, your line is now open.

Jason Bazinet

Analyst

I just had a question for Mr. Carey. In general, investors like you as a manager and they like the Formula One asset and they like what you're doing with the asset. You said since inception that you're very focused on the long-term. You're making decisions on long-term value creation, not short-term. And the debate that's emerged is sort of room the summation of all the decisions that you've been made, and sort of manifest themselves and something that's sort of obvious to the buy side in terms of better EBITDA number make everything better. My question is based on everything that you know and based on that sort of potential reschedule you saw in 2021. Do you think 2021 could be the year, or as you sort of add up all the puts and takes and decisions, because it feel more like a 2022 or 2023 sort of story? Thank you.

Chase Carey

Analyst

Look, I mean, I’ve seen in reality if you go back at the beginning of this year we said, I mean I’ll go all the way back, because I feel we were actually -- never exactly where you planned but we were on pretty much the track we had laid out three years ago and we talked about '17 and '18 being foundation building. I mean, I know we tried to be clear that was, again, it could take a couple of years. I mean we’ve been clear what we stepped into and what we had to do and what we had to put in place. I know the market always thinks you build the foundation in three months, but ‘17 and ‘18, we're really building the long-term foundation. I think we had a real step forward, it’s just first step in '19 and we have been clear. We fixed that in 2020 to be another significant step forward in 2021 to continue to be a further step forward. So, we were very much I think on a trajectory to moving, and again, it wasn't meant to be in 12 months, but moving to delivering the type of growth, it got us to a place and you’re never done, so it's not like we're done in 2023 or something. I think, clearly, we've got initiative like new cars in 2022 and other initiatives, we've started with countries that -- to grow the sport in that are five to 10 years. I mean China and the U.S. are clearly not pay offs that happen in two or three years. But we were -- I think we felt -- and beginning of this year, we were on a good track and we’ve got a pretty predictable business model. So ex the virus, we were very much moving to deliver the type of growth, long term growth that we had talked about. Obviously, the virus turned it all on its head. We, at this point, we're planning on a 2021 that is probably not quite but pretty close to the 2021, we would have planned. Planning anything in the virus era is obviously got complexities, because we don't know what are going to be the issue in terms of limitations of fan attendance and things. We do believe the world again has to start to function in the ways we know the world. And so we do believe 2021 can be pretty close to back to the -- on the curve or on the slope we had planned for the business. But again, none of us have the visibility we'd like through the virus. So, I guess excluding unexpected continuing encumbrances from the pandemic, we expect in 2021 and 2022 to be largely back on the curve we would have been on for sitting at the beginning of this year with '19 being a year of growth and '20 being a significant -- further year of growth.

Operator

Operator

We'll now take our next question from Zack Silver from B. Riley. Please go ahead, your line is open.

Zack Silver

Analyst

Two on Formula One, the first is if you could talk about how F1 TV Pro fits into some of the more recent broadcast renewals. And also whether you see that as an opportunity for some of the Pay TV partners to be more of a meaningful distribution partner for that DTC service. And the second is just on the fly rate of races that began a little later on, they're obviously more demanding from a logistics perspective. If there are any snags, would you be able to pivot back to some of the circuits closer to home, do anything contractually that precludes you from doing that?

Chase Carey

Analyst

First and the latter no, that's not. So if we -- which is again, we haven't announced the last handful of races and we're creating options on all fronts. I mean there's probably some limitation on how late if something came up and we got canceled a week before the race that maybe more problematic to pivot on that. But if we've got adequate time then we certainly building in contingencies in all directions, so in latter. In terms of F1 TV Pro, again, it varies by market. Actually. I'd say right now -- I mean, it can be even most important thing for F1 TV Pro and beyond getting it quality wise. We did have glitch the very first race but it's worked well since then, and I think we feel we're continuing to get there with the product, it is the growth access to consumers. So in a number of places, we are pursuing it more as a partnership and trying to develop ways to have it be something to enhance the experience for a traditional television partners’ customer with a product that is geared towards a true enthusiast. And so, it's that extra experience and work with our partners to have that be something that we can both grow -- both share the success of and benefit from. So certainly, we'd have more discussions on that front. There are places it operates more countries we certainly continue to operate it more as a standalone alternative for the traditional television. But in many ways in the short-term, I think the path that I think probably, the best short and long-term opportunities for us is if we can develop it in the right way and the right structure with our partners, as an extra dimension, and then it gives us the optionality as we go forward long-term to how does it fix -- how does it fit into a world that obviously is continuing to evolve, certainly, the digital side of our world, in many ways, in a positive way continues to explode the viewership and the engagement we've got, the products we're putting out there. There seems to be no end to the appetite for -- and we just are looking to continue to find ways to enhance and expand that. So that whole -- all those opportunities in that field, I think are becoming an increasingly important part of the sport. And it's obvious for -- in all aspects of the content world but it really is becoming, in many ways how do you talk about reach, it really is becoming reach and engagement you know with fan.

Operator

Operator

Our last question today comes from Kannan Venkateshwar from Barclays. Please go ahead, your line is now open.

Kannan Venkateshwar

Analyst

So one quick one on sales for you. With the Stitcher acquisition, I mean you started to be seriously have been anchored more to the used car market and the conversion rates have been linked that. But with the Stitcher acquisition, you now have a brand potentially that can allow Sirius to be coupled to extent from the auto market. That has really opened up opportunities outside the U.S. to a greater extent than has been possible, and has Stitcher potentially an independent brand that can be used in that respect? Thanks.

Chase Carey

Analyst

I think, we have been expanding in ways outside the car obviously for a while, look at the Pandora acquisition. But to your point about being outside the car and outside the U.S. is certainly true with the acquisitions we've made. How much about content will go outside the U.S.? How much is a play recognizing question? In general, the U.S. market, given the ARPUs, is a more attractive markets to operate in. So we're cautious about proceeding. We see the benefits of sale outside the U.S. But in general, those markets are in the less attractive markets than the market we're in, partly because of the ARPUs as I mentioned and partly because some of the protections are on the DMCA. So I think we'll approach that cautiously. One of the things I would note is our OEM auto partners in perversity would love to see us be more global, because they would love to see its bundled across all markets when they build cars, they are global players. So, we will tip toe outside the United States. We do have some obviously in Canada and Mexico already. Historically, Pandora was in some of those markets, English speaking markets outside the U.S., but we will be cautious in doing that, I would say.

Kannan Venkateshwar

Analyst

Thank you.

Chase Carey

Analyst

I think that's our last question for the morning. Thank you very much all for joining. Thank you for your continued interest in Liberty, and we look forward to speaking with you again. And getting a chance to have you participate in the Investor Day, if so, remotely. Thank you very much.

Operator

Operator

Ladies and gentlemen, this does conclude today's call. Thank you for your participation. You may now disconnect.