Sonia Syngal
Analyst · JPMorgan.
We've got multiple strategies at play, right, Matt. So specifically to Old Navy, they're really seeing strength, from the distortion on product and the acceleration of comfort and cozy whether it's the fleece and active dominance that they've seen. And really big growth there, triple-digit growth, with the resurgence in the lifestyle products, such as dresses, and shorts. Through this power of the end, right, the family is wanting all of these choices from Old Navy to the product acceleration between those big end uses and you couple it with the kids and baby dominoes that Old Navy has, as the number one brand in the kids baby space, all of that yields really, really great execution on product. And then, they deployed excellent new pricing strategies this quarter as well, that you'll see in stores and online with everyday magic pricing, which is allowed day in, day out pricing for about 20% of the assortment, we see this as growing, we see this as something customers are really responding to. And it's enabled the margin expansion on top of the profit acceptance. And then, the innovation that's happening in the site has really maintained our ecommerce momentum. As you know, technology investment is a big deal for us, that's manifesting in a stronger momentum in the ecommerce business, the loyalty enablement. We know how much more customers spend with loyalty. So those technology and loyalty investments are paying off and building. And then lastly, I'd say the stores, recovery from the COVID times has been fantastic. And customers are loving experience, they want a physical shopping space where the family can come and really have something that is human centered. And that's what they're experiencing the stores. They are happy to be back and we're happy to have them.