Richard Dickson
Management
Okay, Matt. We're gonna try and tackle that one. I appreciate the question. You know, the efforts that we've been making executing our playbook, essentially reinvigorating our brands is working. And as you call out, its evidence is really market share. You know, we talked about gaining market share for the eighth consecutive quarter. It really is indicating that our brands are really resonating with consumers. And so we are building stronger brand identities. It's been supported by trend-right products, we're amplifying these products with more compelling storytelling with a media mix model that's social-first, and it is translating into cultural relevance. Now I would say that each brand is at a different stage of progress, but the progress we're making is real. And we're driving to become a high-performing house of iconic brands that shape culture. So the continuous improvement of that is sequential. We could talk about Old Navy. Obviously, you know, the largest brand in our portfolio, it finished the year with strong results, comping the comp. In the fourth quarter up 3% and delivering eight consecutive quarters of market share gains. Categorically, we've been focused on active and denim, where we've been really pursuing a leadership position and it's showing up in the results. I think I mentioned on the last call our pursuit inactive, and the brand grew to be the number five player in the category. And it was the only brand among the top five to gain share. I mentioned denim. Another winning category. In 2024, we gained share in denim. We're now the fourth largest adult denim brand in the US. So the continued strength in the brand's financial and operational rigor is really enabling us to dial up the merchandising narratives, style quotient, quality, that our customers expect and the brand is really presenting better. I talked about Gap specifically. So don't think we need to belabor that point, but we couldn't be more excited about where we're headed for Gap. And similarly, their share gains and cultural relevance that's really resonating. I mentioned the attraction with new consumers, Google search up, 25% increase in new customer visits. We also have Banana Republic that showed great progress in the quarter with 4% comp continue to work on that brand. Focusing on leaning into classics, as we've shared more precise assortments, been working on fit and ultimately there, it's about rebuilding trust. And lastly, resetting Athleta is still top of mind very ambitious with Athleta. Despite having a challenging quarter, we delivered a flat comp for the year. So we have seen improvements across several key metrics, and we also gained share. So all in all, I would say, I'm feeling really optimistic and proud of the team's results. We are moving into a continuous improvement model and we expect and anticipate another exciting 2025.