Karsten Voermann
Management
Sure. Craig. And thanks, Trevor. Yes, I think as we look into years to come, we think that marketing will ultimately provide us with incremental leverage going forward. This really ties a lot to unaided awareness levels, among other things. And as awareness levels get better and better. each dollar of marketing spend becomes more and more valuable. And we've seen a very positive trajectory in our unaided awareness levels, which will be the foundation for that, Craig. So that perspective, I think our long-term view of the business hasn't shifted in terms of being margin accretive, both on the marketing side and on the product side, of course, too, since product investments made for just a few users or for many, many users generally take the same amount of investment to produce. So from that perspective, we're definitely looking forward to being able to leverage the business on multiple fronts. We also have other lines of business like the one Trevor is just speaking to, which is manufacturer solutions. And that makes up a bigger, bigger portion of our revenues. And it's effectively nearly all margin, right, because it's just sales cost associated with it. So that ends up pulling up overall margins for the business too as a share of revenue increases. And I think one thing that gets forgotten some of the time is that there have been some permanent shifts in how pharma manufacturers address health care professionals, in particular. Like Trevor said, we have incredibly strong relationships with them, first champions of GoodRx. About 400,000 of them have GoodRx collaterals in their offices, many, many more used GoodRx as Trevor articulated too. And all of these folks have 1 thing in common, which is they don't love pharma detailers coming into their offices, especially in a COVID-rich environment. And that's made a permanent shift to more digitally based marketing by pharma manufacturers, which we're benefiting from because we have this such amazing HCP access and can offer coordinated messaging that allows pharma manufacturers both to reach the health care providers and patients through GoodRx in the same way. So we're just very passionate and very excited about that. And again, to your margin question, it's not only about the OpEx side and leveraging marketing and leveraging tec/development. It's also about driving margin on the revenue side through the mix in revenue that we'll be achieving in the years to come.