Mark Locke
Analyst · Craig-Hallum Capital Group. Please go ahead.
Yeah. I mean, is it useful for us to sort of give it - go slightly more granular on exactly what the deal is with the NFL is as well because, we sort of, we heard lots of different reports about what's included in it. And a lot of people, you know, have reported that it's a sort of almost a direct swap for the incumbent. But actually, if you break down what we've actually done with the NFL, it's really sort of falls into four buckets. I mean, the first is, you know, simply everyone very clearly understand the inclusion of the official game data. The second is official data for media purposes, it gives us the ability to build up products around the media space. The third is around international streaming, for betting, so for the rights to do that. But the important part of this deal which is unique and it's something that we work very hard with the NFL to create a structure, create a deal that added a lot of value to the NFL, but also work very well with the products and the services that we offer, as a business is really around the Ad Tech space. And what we have there is an additional - effectively an additional part and an additional revenue. So when we're going to market as, as Nick alluded to earlier, and Jack just said, again, we're not going with just a sort of sale of NFL data, the conversations don't work like that. We go to our sportsbook partners and we say look, we can add value with the NFL in lots of different ways, but we can also add value across other sports. But on top of that, you know, what we can do is we can help them reach their customers better, we can engage with them on the marketing side. So we're looking at - you know, forgive the word, that we were looking for much more sort of holistic deals with our sportsbook partners that really allow us to access different parts of budget within each of those operators, hopefully, driving a lot of value for them in return for doing so, and having much larger relationships. So it's a much - it's a very different type of deal, then I think it's sort of more widely reported. But it does give us an access to sort of much larger revenue, Paul [ph]