Morris Goldfarb
Analyst · Telsey Advisory Group.
That's actually a really good question. But wholesale, the assumption, unfortunately, is that wholesale means brick and mortar. It really doesn't. We've changed and the industry has changed so much, that we see retailers spinning off their digital sites because they're not getting any credit for being pure play digital. So, they're creating pure play digital. Saks would be a great example of that, and creating value out of what was just an underlying assumption that it was traditional old line, brick and mortar. So, we're approaching not far from 50% digital under the wholesale umbrella. And that continues to grow. The number is staggering in growth, as we all know. And brick and mortar is getting better. As traffic and the comfort of going out and shopping stores comes back to us, the brick and mortar stores are likely to do far better. They're not dinosaurs in my world. And they're not dormant in my world. If you look at some of the new concepts that are coming through in even Macy's, they have a new concept which is smaller, easily gotten to and shop. The investment is significant on Macy's part and the reports that come back is that they're doing well. So, I'd say there is a future to brick and mortar as standalone. And we create, over time, if Saks is successful in creating a spin-off of their digital piece, we'll find that we've doubled our distribution. There'll be a greater focus and greater growth on a standalone digital business and a standalone retail business. So I think they affect all our brands in some form or another. If you follow our company, which I know you do, Dana, we're luxury, we're mass, we're mid-tier, we're team license, we're Europe, we're Southeast Asia, we're China, we're going to get that customer regardless of where she tries to hide. We're going to find her. And I've said her. The next approach to our business is we're going to build the men's business. And if we don't get her, we're going to get him. We're an agile company that knows its way around the consumer. And I think we've proved that out. This company, I like to remind people, that we started out as a leather company that did one jacket, one color, four sizes, that's all we did. And we got here and there's a long distance to go. So we'll find that customer regardless where that customer is shopping. Dana, sorry, I got a little wordy on it.